B2C

Pantheon Recognized in Now Tech Report for Agile Content Management Systems

Retrieved on: 
Tuesday, May 24, 2022

Pantheon , the SaaS-based website operations (WebOps) platform for developers, designers and marketers, today announced its inclusion in the Forrester Research Now Tech: Agile Content Management Systems (CMS), Q2 2022 report.

Key Points: 
  • Pantheon , the SaaS-based website operations (WebOps) platform for developers, designers and marketers, today announced its inclusion in the Forrester Research Now Tech: Agile Content Management Systems (CMS), Q2 2022 report.
  • Targeted at B2C marketers, the report notes the ways in which Agile CMS platforms have evolved to support and scale engaging experiences.
  • We believe our inclusion in this report demonstrates the power of the Pantheon Platform for bringing together content and development work streams for websites that deliver extraordinary results.
  • The full Forrester Now Tech: Agile Content Management Systems, Q2 2022 report is available for download by Forrester subscribers or for purchase here .

Among Major U.S. Advertisers, Only 10% Think Their Creative and Media Teams Are Aligned

Retrieved on: 
Tuesday, May 24, 2022

While 89% of the respondents felt that creative scale, creative team acumen and creative-driven ad addressability were leading priorities for improved ad performance, only 10% felt that their creative and media teams were aligned to make this happen.

Key Points: 
  • While 89% of the respondents felt that creative scale, creative team acumen and creative-driven ad addressability were leading priorities for improved ad performance, only 10% felt that their creative and media teams were aligned to make this happen.
  • Also significantly, for 64% of respondents, data and creative intelligence were perceived as an important future lever in campaign effectiveness.
  • Ad-Lib.io, a Smartly.io company, provides the leading next-generation Creative Management Platform to enable marketers at the worlds largest brands to scale their digital creative.
  • Ad-Lib.io connects creative and media workflows using intelligent automation, making it easy and fast to produce and optimize relevant ad creative across all digital channels.

RRD Launches Editorial Solutions Service for Access to Best-in-Class Copywriters and Content Strategists

Retrieved on: 
Friday, May 20, 2022

Donnelley & Sons Company (RRD), a leading global provider of marketing and business communications, today announced the launch of Helium by RRD, an editorial solutions service providing access to specialized copywriting, content strategy, and project management professionals.

Key Points: 
  • Donnelley & Sons Company (RRD), a leading global provider of marketing and business communications, today announced the launch of Helium by RRD, an editorial solutions service providing access to specialized copywriting, content strategy, and project management professionals.
  • This service provides brands with a centralized access point to hundreds of subject matter experts in content generation.
  • According to research from Semrush , nearly half (49%) of companies outsource content writing in an effort to meet an increasing demand for B2B and B2C content generation and editorial output.
  • As RRD continues to invest in its creative capabilities, our clients need for industry-specific content and editorial solutions becomes apparent, said Shankar.

Applied UV Adds Veteran Leader and Business Executive Monica Woo to Board of Directors

Retrieved on: 
Thursday, May 19, 2022

Monica Woo holds an MBA from the Wharton School of Business, University of Pennsylvania.

Key Points: 
  • Monica Woo holds an MBA from the Wharton School of Business, University of Pennsylvania.
  • John Andrews, Applied UVs Chief Executive Officer and Director, stated, We are thrilled to welcome Monica to our Board of Directors and to have her rare breadth of experience and knowledge going forward.
  • Her track record of creating and growing viable businesses into market leaders speaks to a visionary quality that we strive for at Applied UV.
  • I look forward to partnering with Applied UVs high-caliber Leadership Team and Board of Directors, as well as the highly committed associates.

Tectonic Audio Labs Appoints Fuat Koro as Chief Executive Officer

Retrieved on: 
Thursday, May 19, 2022

Tectonic Audio Labs , a leading provider of innovative Original Equipment Manufacturer (OEM) audio solutions through patented Balance Mode Radiator (BMR) technology, today announced the appointment of Fuat Koro as president and chief executive officer.

Key Points: 
  • Tectonic Audio Labs , a leading provider of innovative Original Equipment Manufacturer (OEM) audio solutions through patented Balance Mode Radiator (BMR) technology, today announced the appointment of Fuat Koro as president and chief executive officer.
  • View the full release here: https://www.businesswire.com/news/home/20220519005335/en/
    Tectonic Audio Labs appoints former Bose Corporation executive Fuat Koro as Chief Executive Officer to propel strategic alliances, technical innovation and revenue growth for Seattle-based audio tech startup.
  • Im incredibly excited to be joining Tectonic Audio Labs as it stands on the precipice of monumental growth, Koro said.
  • Tectonic Audio Labs is an audio technology company that evolves the audio landscape through its proprietary Balanced Mode Radiator audio transducer design, which distributes acoustic energy more effectively to create an immersive listening experience.

JOURNEY ANNOUNCES ACQUISITION OF ICRAVE, SKILLED CREATIVE AND FUTURES INTELLIGENCE CREATING A LEADING INNOVATION AND DESIGN AGENCY

Retrieved on: 
Tuesday, May 24, 2022

NEW YORK, May 24, 2022 /PRNewswire/ -- Journey, today announced its official launch with the acquisitions of three companies: ICRAVE, Futures Intelligence Group, and Skilled Creative– creating an award-winning team with capabilities across physical, digital, and virtual innovation. Backed by private equity firm Growth Catalyst Partners, Journey is led by CEO Andrew Zimmerman, former CEO of frog Design, the iconic innovation and design firm, and co-founder of Accenture Interactive and Mobility.

Key Points: 
  • "Brands must embrace the rapid pace and diversity of technological innovation and understand what we call the customer journey's futurescape," said Andrew Zimmerman, CEO of Journey.
  • The Futurescape is the "space" in which we imagine the next chapter in the customer journey and then build it."
  • "The decision to join Journey was fueled by my passion for reinvention," said Lionel Ohayon, Chief Creative Officer at Journey.
  • "At Skilled Creative, we've been pushing the boundaries of how brands can leverage voice and conversational AI, creating new and innovative customer journeys," said Brandon Kaplan, Co-Founder and Chief Innovation Officer at Journey.

Splitit and BlueSnap announce joint payment partnership to simplify buy now, pay later for the merchant community

Retrieved on: 
Tuesday, May 24, 2022

Splitit and BlueSnap announce joint payment partnership to simplify buy now, pay later for the merchant community

Key Points: 
  • Splitit and BlueSnap announce joint payment partnership to simplify buy now, pay later for the merchant community
    The collaboration provides added visibility and distribution for Splitit through BlueSnap's extensive network of mid-market and enterprise customers.
  • As part of the agreement, BlueSnap will be Splitit's preferred partner for processing installments for all joint and direct merchants.
  • "We are also excited that Splitit selected BlueSnap as its global payment processing partner for their direct business.
  • Splitit powers the next generation of Buy Now, Pay Later (BNPL) through its merchant-branded Installments-as-a-Service platform.

Brazil B2C E-Commerce and Payments Market Report 2022: Digital Payment for Goods and Services will Increase, Though credit Card Dominance will Persist

Retrieved on: 
Tuesday, May 24, 2022

DUBLIN, May 24, 2022 /PRNewswire/ --The "Brazil B2C E-Commerce and Payment Market 2022" report has been added to ResearchAndMarkets.com's offering.

Key Points: 
  • DUBLIN, May 24, 2022 /PRNewswire/ --The "Brazil B2C E-Commerce and Payment Market 2022" report has been added to ResearchAndMarkets.com's offering.
  • Brazil's B2C E-Commerce market continues to thrive with the widespread adoption of online shopping and digitalization of payments in the country.
  • Currently, the top B2C E-Commerce websites in Brazil include mercadolivre.com.br, Americanas.com.br, Amazon.com.br, Olx.com.br, and Magazineluiza.com.br, as spelled out in the report.
  • Digital payment for goods and services will increase, though credit card dominance will persist.

Promethean Appoints New Chief Marketing Officer to Drive Strategic Growth Initiatives

Retrieved on: 
Tuesday, May 24, 2022

SEATTLE, May 24, 2022 /PRNewswire/ -- Promethean, a leading global education technology company, announced that Jennifer Foreman has joined the company as chief marketing officer. Foreman joins the executive team leading worldwide marketing operations to scale the company's growth and sales initiatives, as well as its global brand, community relations, and partner efforts.

Key Points: 
  • SEATTLE, May 24, 2022 /PRNewswire/ -- Promethean , a leading global education technology company, announced that Jennifer Foreman has joined the company as chief marketing officer.
  • "Promethean is a mission-driven organization, and I am excited to join this global team of professionals who are passionate about education," said Jennifer Foreman, chief marketing officer at Promethean.
  • Prior to joining Promethean, Foreman served as senior vice president and head of growth marketing global for Trax Retail.
  • Before Trax, she served as chief marketing officer for Denovo, where she transformed the brand and brought forth a highly effective, integrated marketing approach through five successful acquisitions.

ATRenew to Present at Investor Conferences in May and June 2022

Retrieved on: 
Tuesday, May 24, 2022

Bank of America Securities 2022 Innovative China Conference on June 1, 2022.

Key Points: 
  • Bank of America Securities 2022 Innovative China Conference on June 1, 2022.
  • Citi Pan-Asia Regional Investor Conference 2022 (Virtual) on June 8, 2022.
  • There will be a presentation on the Company's recent financial and business highlights, followed by a question-and-answer session during the meetings.
  • Headquartered in Shanghai, ATRenew Inc. operates a leading technology-driven pre-owned consumer electronics transactions and services platform in China under the brand ATRenew.