4-TIME NBA CHAMPION DRAYMOND GREEN AND THE 2024 KIA TELLURIDE TEAM UP IN CREATIVE CAMPAIGN AS NEW NBA SEASON TIPS OFF
IRVINE, Calif., Oct. 24, 2023 /PRNewswire/ -- Kia America's most-awarded vehicle ever, the Telluride SUV, is the star of a new creative campaign that debuts tonight during the opening game of the 2023-2024 NBA season on ESPN. Developed by Kia's newest technology and creative partner, OPUS, the 30-second spot "Loose Ball" features Golden State Warriors power forward Draymond Green and his daughter, Olive, and serves as the official tip off of Kia's "Legends in the Making" campaign which is designed to further strengthen the brand's association with the NBA and its fans.
- Up for any challenge, Green jumps in his Telluride to make a quick getaway before returning home to hoop with his daughter.
- "Kia wanted the perfect partner, and we recommended an athlete who captures the spirit of the Telluride: rugged, durable and multidimensional," commented Johnson.
- NBA star, commentator and podcast host Draymond Green had fun making the spot in the Kia Telluride, a striking blend of great style and ruggedness.
- "Kia is proud to partner with Draymond Green and OPUS on this new campaign," continued Wager.