Joy Spreader's Launch of a Diversified Business Roadmap Yields Solid Growth for 2021
The results show that Joy Spreader maintained steady growth in 2021.
- The results show that Joy Spreader maintained steady growth in 2021.
- The Company attributed the solid growth in 2021 to the maintenance of high growth of its marketing services via short-form videos (SFVs) on e-commerce platforms in China and the successful launch of a similar business model on overseas SFV platforms in the fourth quarter of 2021.
- Specifically, the interactive entertainment and digital product marketing business achieved revenue of HK$960 million in 2021, a YoY increase of 19.43%.
- While existing businesses maintained steady growth, Joy Spreader continued to expand in 2021, launching new businesses in several locations, with new media-based marketing as the key driver.