NFL | Jotup

New Era Cap plans new collaboration with pro BMX athlete Nigel Sylvester

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Tuesday, March 19, 2024

Friends, Culture, Partnership, SVP, Cycling, Empowerment, Creativity, BMX, New Era Cap Company, NFL

BUFFALO, N.Y., March 19, 2024 /PRNewswire/ -- New Era Cap LLC, the international sports and lifestyle brand, has partnered with Nigel Sylvester for a multi-year collaboration as brand ambassador and creative advisor, bringing the professional BMX athlete's unique and authentic style to several upcoming projects.

Key Points:

Known globally for his progressive BMX style, and immersive storytelling, as well as his adventurous spirit and cultural influence, Sylvester and New Era will collaborate with the Nigel Sylvester Foundation to celebrate National Bicycle Month in May.
"Nigel is not only a phenomenal athlete and innovative BMX rider, but his artistic expression and style bring a fresh, unconventional approach to storytelling," said Mark Maidment, SVP of Brand for New Era Cap.
This new collaboration between New Era and Nigel Sylvester builds on their previous work together in 2017 with an expanded, more ambitious partnership.
Follow New Era Cap on social media channels (@neweracap) and online (neweracap.com) to stay up to date on the latest information on these collaborative collections.

DICK'S House of Sport Announces Partnership with Three-Time NFL Defensive Player of the Year J.J. Watt

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Monday, March 18, 2024

Prudential Center, DKS, OBB, OBB Media, Partnership, Baseball, Dick's Sporting Goods, Watt, Athlete, House, Football, CBS, Family, NFL, Finger

PITTSBURGH, March 18, 2024 /PRNewswire/ -- Today, DICK'S Sporting Goods (NYSE: DKS) announced that DICK'S House of Sport is partnering with former NFL star and current CBS studio analyst, J.J. Watt. To celebrate the partnership, DICK'S House of Sport released a new digital ad spot starring Watt and produced by OBB branded, a division of OBB Media, titled, J.J.'s House.

Key Points:

To celebrate the partnership, DICK'S House of Sport released a new digital ad spot starring Watt and produced by OBB branded, a division of OBB Media , titled, J.J.'s House .
J.J.'s House, which started running across digital, social, and streaming services today, is humorous, documentary-style content that shows Watt sneaking into a House of Sport store after-hours.
In the ad, Watt pitches DICK'S House of Sport as the ultimate destination for sport as he highlights and demonstrates the unique experiences and products offered in-store.
"When I am in a DICK'S House of Sport, I feel like a kid in a candy store.

Greenlite Ventures Enters into Strategic Alliance with Woodway USA

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Friday, March 15, 2024

Altitude, Agreement, Sport, Partnership, Sale, Security (finance), Athlete, NHL, MLB, BOCA, NBA, NFL

Vincent has been working with Woodway on various projects for over 5 years and will play a lead role in the rollout of Woodway Altitude Chambers across the Americas.

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Vincent has been working with Woodway on various projects for over 5 years and will play a lead role in the rollout of Woodway Altitude Chambers across the Americas.
The new unit will utilize two lines of Woodway Treadmills and Watt Bikes inside a Woodway simulated altitude chamber and will likely serve as the flagship unit for a planned altitude franchise roll-out.
I look forward to making Woodway a household name on a number of new levels through our extraordinary Partnership with GRNL."
It is truly an honor for all of us at Greenlite to partner with Doug Bayerlein and his iconic Woodway brand."

AIQ Announces the 2024 AIQ Game Changer Award Recipients in NFL Front Offices

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Thursday, March 14, 2024

Intelligence, ANN, Organization, AIQ, NFL, Video game

ANN ARBOR, Mich., March 14, 2024 /PRNewswire/ -- The AIQ team is thrilled to announce the inaugural 2024 AIQ Game Changer Award.

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ANN ARBOR, Mich., March 14, 2024 /PRNewswire/ -- The AIQ team is thrilled to announce the inaugural 2024 AIQ Game Changer Award.
The 2024 AIQ Game Changer Award recipients are as follows, in no particular order:
Dr. Scott Goldman, co-founder of the AIQ, remarked, "The AIQ Game Changer Award is an opportunity to acknowledge dynamic individuals who do remarkable work in the shadows.
Additionally, the AIQ Game Changer Award is about recognizing people who seek to master their craft while exploring innovation with a passion for investing in improving best practices."
AIQ is proud to acknowledge the 2024 recipients' outstanding contributions and the positive influence they have brought to the NFL.

A Score for Detroit: Gilly's Clubhouse Debuts April 5, in Time for Tigers' Home Opener

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Wednesday, March 13, 2024

DETROIT, March 13, 2024 /PRNewswire/ -- Gilly's Clubhouse, a Detroit-based upscale sports bar where every seat in the house offers a front row experience, today announced it will open on Friday, April 5, 2024. The 10,000+ square-foot sports lover's dream is located at 1550 Woodward Avenue and features a 120-square-foot television, unique Detroit memorabilia, and custom artwork from local artists. The menu includes classic American gameday fare along with healthy options.

Key Points:

Gilly's is named after Dan and Jennifer Gilbert's son, Nicolas (whose friends affectionately nicknamed him "Gilly").
Gilly's was originally the vision of Nick himself who worked on the project for the last couple years of his life.
Nick's brothers, Grant and AJ Gilbert, have taken an active role in helping to bring Gilly's to market.
For additional information about Gilly's Clubhouse & Rooftop, please visit, gillysdetroit.com and follow on Instagram, @gillysdetroit .

JDB Management Launches, Propelling Sports Marketing into New Territory

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Tuesday, March 12, 2024

Athlete, College, Multimedia, National Football League Draft, Marketing, NFL, NIL, Sport, Creativity

LOS ANGELES, March 12, 2024 /PRNewswire/ - JDB Management announces its official launch, marking a significant milestone in the realm of sports marketing.

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LOS ANGELES, March 12, 2024 /PRNewswire/ - JDB Management announces its official launch, marking a significant milestone in the realm of sports marketing.
"With the launch of JDB Management, we are entering an exciting new era in sports marketing," said Jade Boucetta, Founder of JDB Management.
As JDB Management takes its first steps, the agency is poised to make waves in the sports marketing landscape.
Jade Boucetta is the Founder of JDB Management, a leading sports and talent agency specializing in representing athletes and creators in the dynamic world of sports marketing.

Therabody Expands Investment in Science with $10 Million Research Pledge, Scientific Partnerships and Official Scientific Advisory Board

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Tuesday, March 12, 2024

LOS ANGELES, March 12, 2024 /PRNewswire/ -- Therabody, the leader in wellness technology, announced today the investment of more than $10M to fund initiatives that will continue to drive innovation and the scientific validation of their products. The company also announced the formalization of their Scientific Advisory Board and, significantly, a partnership with the American College of Sports Medicine (ACSM), the global research leader in the field of exercise, physical fitness and sports medicine.

Key Points:

In an evolving regulatory landscape, Therabody believes that science is essential for leading the way forward as technology will transform healthcare over the next decade.
Their $10 million investment in scientific research will drive an integrated strategy for scientific leadership in the industry with funds put toward scientific and clinical research studies across beauty, wellness and athletic performance over the next several years.
Our Scientific Advisory Board, along with our significant investment in scientific research and partnerships, will ensure we remain at the forefront of our industry and dedicated to developing the most effective, scientifically validated products available today and in the future," said Monty Sharma, President and CEO of Therabody.
Therabody has completed 21 scientific studies to date with 26 currently in progress.

Therabody Expands Investment in Science with $10 Million Research Pledge, Scientific Partnerships and Official Scientific Advisory Board

Retrieved on:

Tuesday, March 12, 2024

LOS ANGELES, March 12, 2024 /PRNewswire/ -- Therabody, the leader in wellness technology, announced today the investment of more than $10M to fund initiatives that will continue to drive innovation and the scientific validation of their products. The company also announced the formalization of their Scientific Advisory Board and, significantly, a partnership with the American College of Sports Medicine (ACSM), the global research leader in the field of exercise, physical fitness and sports medicine.

Key Points:

In an evolving regulatory landscape, Therabody believes that science is essential for leading the way forward as technology will transform healthcare over the next decade.
Their $10 million investment in scientific research will drive an integrated strategy for scientific leadership in the industry with funds put toward scientific and clinical research studies across beauty, wellness and athletic performance over the next several years.
Our Scientific Advisory Board, along with our significant investment in scientific research and partnerships, will ensure we remain at the forefront of our industry and dedicated to developing the most effective, scientifically validated products available today and in the future," said Monty Sharma, President and CEO of Therabody.
Therabody has completed 21 scientific studies to date with 26 currently in progress.

RECOVER 180™ Announces Partnership with NCAA Star Jared McCain Ahead of March Madness

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Tuesday, March 12, 2024

Sprouts, USDA, Nutrient, QuikTrip, Partnership, Duke Blue Devils, King Soopers, Athlete, Denver Nuggets, LOS, Los Angeles Lakers, NBA, PGA Tour, Marketing, Intrastate, NFL

LOS ANGELES, March 12, 2024 /PRNewswire/ -- As the excitement of March Madness approaches, RECOVER 180™, a new organic hydration sports drink from veteran beverage entrepreneur Lance Collins, is thrilled to announce its partnership with Duke University Basketball guard, Jared McCain. This partnership solidifies RECOVER 180 as McCain's exclusive hydration choice to stay gameday ready during one of the most electrifying times of the year in college basketball, when athletes push their limits and fans are on the edge of their seats.

Key Points:

Recognizing the significance of proper hydration in achieving optimal performance, RECOVER 180 is proud to join forces with Jared McCain, a beacon of excellence both on and off the court.
"I am thrilled to partner with RECOVER 180, an amazing brand with an excellent product lineup, especially during this time of year for college basketball," said Jared McCain.
As the anticipation for March Madness builds, together RECOVER 180 and Jared McCain aim to encourage individuals to demand the best out of their sports drinks.
RECOVER 180 and McCain will continue to collaborate year-round on exclusive and exciting promotions for fans and consumers.

Four Stagwell (STGW) Agencies - 72andSunny, Code and Theory, Colle McVoy and Team Epiphany - Awarded 2024 Ad Age Agency A-List Recognition for Business and Creative Transformation

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Monday, March 11, 2024

NEW YORK, March 11, 2024 /PRNewswire/ -- Stagwell (NASDAQ: STGW), the challenger network built to transform marketing, today celebrates four of its agencies recognized in Ad Age's 2024 Agency A-List: 72andSunny , Code and Theory , Colle McVoy and Team Epiphany .

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NEW YORK, March 11, 2024 /PRNewswire/ -- Stagwell (NASDAQ: STGW), the challenger network built to transform marketing, today celebrates four of its agencies recognized in Ad Age's 2024 Agency A-List: 72andSunny , Code and Theory , Colle McVoy and Team Epiphany .
Stagwell celebrates four of its agencies recognized in Ad Age's 2024 Agency A-List.
The Agency A-List is an annual ranking of the top agencies, companies, and innovators, honoring the best work and brightest ideas in advertising, marketing and the expanding innovation landscape.
"Congratulations to the teams at 72andSunny, Code and Theory, Colle McVoy and Team Epiphany for well-deserved recognition after another year of digital and creative innovation," said Stagwell Chairman and CEO Mark Penn.