PGA TOUR Partners With Qualtrics to Elevate Fan and Player Experience
The PGA TOUR and Qualtrics (Nasdaq: XM) today announced a new multi-year relationship that designates Qualtrics as the Official Experience Insights Provider of the PGA TOUR and PGA TOUR Champions.
- The PGA TOUR and Qualtrics (Nasdaq: XM) today announced a new multi-year relationship that designates Qualtrics as the Official Experience Insights Provider of the PGA TOUR and PGA TOUR Champions.
- We are excited to welcome Qualtrics to the PGA TOUR and look forward to using their industry-leading XM platform to understand fan insights, said PGA TOUR Vice President Fan Engagement, Travis Trembath.
- We look forward to working with Qualtrics to enhance the PGA TOUR experience for fans as well as other key stakeholders.
- The PGA TOUR, headquartered in Ponte Vedra Beach, Florida, co-sanctions tournaments on the PGA TOUR, PGA TOUR Champions, Korn Ferry Tour, PGA TOUR Latinoamrica and PGA TOUR Canada.