'Love At First Swipe' win legal dispute against Tinder owners 'The Match Group'
The legal victory comes after a two year struggle with the Goliath Match Group, and owner of Tinder, who objected to the Manchester based dating App's UK trade mark application to register, 'Love At First Swipe'.
- The legal victory comes after a two year struggle with the Goliath Match Group, and owner of Tinder, who objected to the Manchester based dating App's UK trade mark application to register, 'Love At First Swipe'.
- On 14th January 2022, the United Kingdom Intellectual Property Office ('UKIPO') rejected Match's opposition, crucially allowing LAFS's Application to proceed for dating apps and dating services.
- The UKIPO held that LAFS's app and dating service LOVE AT FIRST SWIPE would not be confused or linked to Match as a result.
- HGF's Lee Curtis who represented LAFS at the UKIPO Hearing has been instrumental in this victory for the brand.