MMA

BingX Partners with UFC Fighters Junyong Park and Da Woon Jung

Retrieved on: 
Wednesday, February 7, 2024

SINGAPORE, Feb. 7, 2024 /PRNewswire/ -- In an exciting expansion into combat sports, the global leading cryptocurrency exchange BingX has announced a partnership with renowned Ultimate Fighting Championship (UFC) fighters Junyong Park and Da Woon Jung.

Key Points: 
  • SINGAPORE, Feb. 7, 2024 /PRNewswire/ -- In an exciting expansion into combat sports, the global leading cryptocurrency exchange BingX has announced a partnership with renowned Ultimate Fighting Championship (UFC) fighters Junyong Park and Da Woon Jung.
  • Da Woon Jung, also from South Korea, is the former HEAT Light Heavyweight Champion.
  • This spirit finds a parallel in the journeys of Junyong Park and Da Woon Jung, fighters who carve their own path at the UFC.
  • It took Junyong Park and Da Woon Jung years to stand in the Octagon, which is not their endpoint but another start.

UFC and Fanatics Collectibles Announce Exclusive Trading Card Deal, With Topps Chrome UFC to Hit Retail Feb. 28

Retrieved on: 
Wednesday, January 31, 2024

Today, UFC, the world’s premier mixed martial arts organization and part of TKO Group Holdings (NYSE: TKO), and Fanatics Collectibles announced an exclusive multi-year trading card partnership that sees Topps make an exciting return to the sport.

Key Points: 
  • Today, UFC, the world’s premier mixed martial arts organization and part of TKO Group Holdings (NYSE: TKO), and Fanatics Collectibles announced an exclusive multi-year trading card partnership that sees Topps make an exciting return to the sport.
  • View the full release here: https://www.businesswire.com/news/home/20240131933028/en/
    Topps was a UFC partner from 2009-2020, creating UFC’s first-ever trading cards.
  • The highly anticipated new product will be 2024 Topps Chrome UFC, which hits retail and hobby shops on Feb. 28.
  • This deal builds on an existing e-commerce and live-event partnership between UFC and Fanatics Commerce.

ZOA Energy Announces Sponsorship of UFC Professional Mixed Martial Arts Fighter, Themba Gorimbo

Retrieved on: 
Friday, February 2, 2024

TAMPA, Fla., Feb. 2, 2024 /PRNewswire/ -- ZOA Energy , the better-for-you energy drink company, is proud to announce its partnership with UFC professional Mixed Martial Arts (MMA) fighter Themba "The Answer" Gorimbo.

Key Points: 
  • TAMPA, Fla., Feb. 2, 2024 /PRNewswire/ -- ZOA Energy , the better-for-you energy drink company, is proud to announce its partnership with UFC professional Mixed Martial Arts (MMA) fighter Themba "The Answer" Gorimbo.
  • Gorimbo is the first Zimbabwean fighter to win in the Octagon at UFC Vegas 73 and a passionate philanthropist who embodies the values of ZOA Energy.
  • "Themba is a prime example of who we want on our team at ZOA Energy to activate the world's potential and inspire others," said ZOA Co-founder and Chief Energy Officer Dwayne Johnson.
  • As part of the sponsorship, Gorimbo will appear in ZOA Energy's social media, point of sale in-store and additional marketing efforts.

GameOn Receives $GAME Grant From Sportsology for Platform Integration

Retrieved on: 
Thursday, February 1, 2024

This partnership puts the first supply of $GAME in the hands of GameOn and soon masses of sports fans - Matt Bailey, CEO

Key Points: 
  • This partnership puts the first supply of $GAME in the hands of GameOn and soon masses of sports fans - Matt Bailey, CEO
    The grant will see GameOn receive 59,000,000 $GAME tokens.
  • In return, GameOn will integrate the $GAME platform into upcoming major league projects to provide unified experiences and rewards across its ecosystem, including GameOn LALIGA and GameOn PFL .
  • $GAME, which GameOn is developing in partnership with Sportsology, is designed to drive fan engagement and revenue growth for game developers and sports leagues worldwide.
  • GameOn also recently announced a grant from Arbitrum, the leading Layer 2 (L2) scaling solution for Ethereum, with a market cap of more than $2b.

Fubo Makes Strategic Investment in BKFC, Will Stream BKFC 57 Live Event on February 2

Retrieved on: 
Friday, January 26, 2024

Key Points: 
  • View the full release here: https://www.businesswire.com/news/home/20240126376160/en/
    The strategic investment expands the companies’ current partnership, which includes live distribution rights on Fubo Sports, Fubo’s FAST (free ad-supported streaming TV) linear network, and Pay-Per-View (PPV).
  • Through the expanded partnership, Fubo will stream select BKFC’s live events, including BKFC 57 on February 2, 2024, live from the Seminole Hard Rock Hotel and Casino in Hollywood, FL.
  • “Fubo is committed to bringing consumers an aggregated content experience that includes the widest choice of live sports programming,” said Gandler.
  • “The singularity of bare knuckle fighting has already made BKFC an important strategic partner for our Fubo Sports linear channel.

AppsFlyer Partners with MMA Global to Explore Data Privacy and the Rise of Privacy-Enhancing Technologies in New Study

Retrieved on: 
Wednesday, January 24, 2024

AppsFlyer , the world’s leading mobile marketing analytics and attribution platform, and MMA Global , a leading not-for-profit marketing trade body, today jointly released its first-ever privacy benchmarking study .

Key Points: 
  • AppsFlyer , the world’s leading mobile marketing analytics and attribution platform, and MMA Global , a leading not-for-profit marketing trade body, today jointly released its first-ever privacy benchmarking study .
  • The survey of 150 senior marketers and data privacy leaders across various sectors explores the complex landscape of data privacy, including its current state and future trajectory.
  • As debates over data and AI continue to shape the landscape of marketing, understanding privacy implications is a vital concern for industry-leading brands and media owners.
  • “From industry changes to global legislation and regulation, data privacy has been top of mind for marketers seemingly since 2018,” said Tami Harrigan, VP of the AppsFlyer Privacy Cloud.

PROFESSIONAL FIGHTERS LEAGUE AND AIR FORCE RESERVE RENEW PARTNERSHIP

Retrieved on: 
Wednesday, January 24, 2024

NEW YORK, Jan. 24, 2024 /PRNewswire/ -- The Professional Fighters League (PFL), the fastest growing and most innovative sports league, today announced a renewed agreement with Air Force Reserve, marking five consecutive years of partnership.

Key Points: 
  • NEW YORK, Jan. 24, 2024 /PRNewswire/ -- The Professional Fighters League (PFL), the fastest growing and most innovative sports league, today announced a renewed agreement with Air Force Reserve, marking five consecutive years of partnership.
  • As part of the renewed partnership, PFL personalities will visit various Air Force Reserve bases, meet airmen and experience life on these respective bases throughout the 2024 PFL Regular Season.
  • "The Professional Fighters League is honored to continue our partnership with Air Force Reserve for a fifth consecutive year," said Bryan Calka, Chief Commercial Officer at PFL.
  • "In 2024, the Air Force Reserve marks five solid years of powering up alongside the PFL.

PROFESSIONAL FIGHTERS LEAGUE ANNOUNCES THE 2024 SEASON OF PFL EUROPE

Retrieved on: 
Thursday, January 18, 2024

2024 PFL Europe Season will begin with the return of undefeated Cedric 'The Best' Doumbe, who will face Baissangour "Baki" Chamsoudinov on March 7 at the Accor Arena in Paris

Key Points: 
  • 2024 PFL Europe Season will begin with the return of undefeated Cedric 'The Best' Doumbe, who will face Baissangour "Baki" Chamsoudinov on March 7 at the Accor Arena in Paris
    The 2024 'Path to Greatness' will also get underway in Paris, as 32 fighters from across the continent start their journey to being crowned PFL Europe Champion
    PARIS, Jan. 18, 2024 /PRNewswire/ -- The Professional Fighters League (PFL), the fastest growing and most innovative sports league, today announced that the 2024 Season of PFL Europe will be kicked off by unbeaten global superstar Cedric 'The Best' Doumbe (5-0) headlining against the undefeated Baissangour "Baki" Chamsoudinov (8-0) at the Accor Arena in Paris on Thursday March 7 live on DAZN.
  • In addition to the return of Doumbe, the Accor Arena on March 7 will also witness the start of the PFL Europe Season, which will see a host of new elite talent from across Europe make their PFL debuts, along with some returning faces, all looking to begin their 'Path to Greatness' for the coveted PFL Europe Championship belt and $100,000 in prize money.
  • As per 2023 the season will conclude with an epic Championship event at a venue to be revealed later this year.
  • As PFL's broadcast partner in France, DAZN will broadcast all four PFL Europe events scheduled for 2024.

“The hyper-personalized user experience” – Mercedes-Benz Showcases Class-Defining Digital Tech at CES 2024

Retrieved on: 
Tuesday, January 9, 2024

At CES 2024, Mercedes-Benz is pushing forward with an exciting range of digital advancements set to transform the customer experience – both in-car and beyond.

Key Points: 
  • At CES 2024, Mercedes-Benz is pushing forward with an exciting range of digital advancements set to transform the customer experience – both in-car and beyond.
  • Running on the new Mercedes-Benz Operating System (MB.OS) developed in-house, the MBUX Virtual Assistant will pave the way for an extraordinary digital experience.
  • The first Mercedes-Benz to showcase MB.OS is the Concept CLA Class – which celebrates its North American debut at CES 2024.
  • On January 9th at CES 2024, podcaster, writer and producer, Dirk Maggs, will open with insights about the art of storytelling.

PROFESSIONAL FIGHTERS LEAGUE BOLSTERS GLOBAL EXECUTIVE TEAM, ANNOUNCING JEROME MAZET AS GM OF PFL MENA

Retrieved on: 
Thursday, January 11, 2024

NEW YORK, Jan. 11, 2024 /PRNewswire/ -- The Professional Fighters League (PFL), the fastest-growing and most innovative sports league, has today announced Jerome Mazet as General Manager of PFL MENA, which when launched in 2024, will become the preeminent MMA league in the Middle East. He will be based in Riyadh, Saudi Arabia.

Key Points: 
  • Leading a transformative period of growth for the sport as it creates the Champions League of MMA, PFL MENA is the brand's second international expansion league outside of the United States.
  • "We welcome Jerome Mazet as General Manager of PFL MENA as we prepare to launch our second international expansion league in 2024," said PFL CEO Peter Murray.
  • PFL has an expansive global vision for the sport and is building the "Champions League of MMA" with PFL Europe, PFL MENA, and more international leagues in development.
  • The incoming PFL MENA League remains at the forefront of this, with major events being brought to Saudi Arabia and the wider region as part of the investment agreement.