P&G Puts Athletes Who Lead with Love Center Stage at Olympic Games Tokyo 2020, Celebrating Their Efforts and Inspiring Positive Action in Others
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Thursday, August 5, 2021
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In the lead up to the Olympic Games Tokyo 2020, P&G was inspired by the selfless actions of Olympic and Paralympic athletes around the world who stepped up and served others.
Key Points:
- In the lead up to the Olympic Games Tokyo 2020, P&G was inspired by the selfless actions of Olympic and Paralympic athletes around the world who stepped up and served others.
- This led P&G to create the Athletes for Good Fund in partnership with the International Olympic Committee (IOC) and International Paralympic Committee (IPC).
- For Tokyo 2020, Athletes for Good Fund provided more than $500,000 in grants to help fuel the efforts of the recipients charities of choice.
- His call to action resulted in hundreds of exchanges with athletes, both via social media and in-person at Tokyo 2020.