CarGurus Underscores the “Get it With Gurus” Feeling of Confidence and Ease in New Brand Creative
CAMBRIDGE, Mass., Feb. 01, 2023 (GLOBE NEWSWIRE) -- CarGurus (Nasdaq: CARG), the No. 1 visited digital auto platform for shopping, buying, and selling new and used vehicles1, today released its new brand campaign tapping into consumer desire for more choice, convenience, confidence, and optimism in their buying and selling journey. The “Get it with Gurus” campaign emphasizes the powerful tools available to help consumers navigate an ever-evolving car market with certainty and ease — whether it’s giving them access to the largest selection of vehicles online, the insights and details to get a great deal when they buy or sell, or the convenience of starting their purchase online before heading to the dealer.
- “From researching and shopping, to buying, financing, or selling, the automotive journey is a personal, boundless adventure with no one-size-fits-all approach.
- “At CarGurus, we recognize a pain point for consumers in that they are seeking more control and confidence in the shopping, buying, and selling journey.
- “Our goal was to bring the CarGurus customer experience to life in a way that puts the feeling of confidence of buying or selling a car at the center of the work.
- View the full campaign video library here: https://cargur.us/VF2Rn
Follow #GetItWithGurus and #CarGurus to see the campaign come life on social media.