Amp Me to pay penalty to address Competition Bureau concerns over misleading advertising
A Bureau investigation revealed that Amp Me allegedly purchased positive reviews from third parties between 2019 and 2022 to promote its mobile application.
- A Bureau investigation revealed that Amp Me allegedly purchased positive reviews from third parties between 2019 and 2022 to promote its mobile application.
- The Bureau concluded that these reviews created a false or misleading general impression among the public.
- As part of this settlement, the Bureau considered Amp Me's limited ability to pay a penalty in determining the conditions of the agreement.
- Amp Me has agreed to the following conditions:
pay a partial penalty of $310,000 upon signing the agreement, in satisfaction of the imposed penalty of $1,500,000.