The Children's Place Launches the First of its Three-Part Holiday 2023 Campaign by Unveiling "Dad Band," Featuring AJ McLean, Lance Bass, Joey Fatone and Wanya Morris
SECAUCUS, N.J., Sept. 19, 2023 /PRNewswire/ -- The Children's Place, Inc. (Nasdaq: PLCE), an omni-channel children's specialty portfolio of brands with an industry-leading digital-first model, is thrilled to kick off its 2023 Holiday campaign, "An Iconic Holiday," a trilogy that connects music, family, and fashion. The campaign is targeted at its current and prospective shopper audiences, with a focus on its largest audience, millennials. The first of its three-part campaign launches in partnership with pop culture icons AJ McLean, Lance Bass, Joey Fatone, Wanya Morris and their families.
- The first of its three-part campaign launches in partnership with pop culture icons AJ McLean, Lance Bass, Joey Fatone, Wanya Morris and their families.
- Outfitted in The Children's Place's new Holiday collection , a fun video; "An Iconic Holiday: Part 1" , kicks off the Holiday season.
- "This is a first-of-its-kind concept and campaign in the children's retail space," said Maegan Markee, Brand President at The Children's Place.
- For more information about The Children's Place 2023 Holiday Campaign and to shop the brand's Holiday product collection, please visit www.childrensplace.com and follow @ChildrensPlace on Instagram and Facebook .