InMobi Advances Apple’s Privacy-First Vision, Launching New Capabilities for Driving iOS App Growth, Leveraging SKAdNetwork Attribution
InMobi , a leading provider of mobile marketing and monetization technologies, announced its new industry-first, proprietary programmatic bidder to better drive iOS app performance for growth marketers without relying on user-level identifiers.
- InMobi , a leading provider of mobile marketing and monetization technologies, announced its new industry-first, proprietary programmatic bidder to better drive iOS app performance for growth marketers without relying on user-level identifiers.
- Complementing InMobi’s traditional demand-side platform (DSP), the pioneering automated bidder is built from the ground up to rely solely on privacy-safe data signals when optimizing programmatic media buys while leveraging Apple’s SKAdNetwork (SKAN) attribution framework.
- Apple’s release of SKAN 4.0 brings more insights into campaign performance, unlocking even more powerful optimization and measurement capabilities—creating renewed optimism among performance marketers for the future of iOS app growth.
- For more information about InMobi’s success driving iOS app performance using SKAN attribution and how your app can adopt SKAN 4.0, please visit InMobi’s SKAN Resource Center .