Effie Lee Morris

La Société Protectrice des Animaux (SPA), Havas Play, Subway, Dentsu and Carat Win 2022 MMA SMARTIES Best In Show Awards

Retrieved on: 
Wednesday, April 19, 2023
KOC, KFC, Pepsi, Marketing, Nemesis Fighting: MMA Global Invasion, Love Connection, Ancestor, The Lost Letter (1972 film), PepsiCo, Empathy, Hearts, Morgan Stanley, SM C&C, Hakuhodo, Carat, Cannes Lions International Festival of Creativity, Bronze, MullenLowe U.S., SM, Emotion, Nigerian National Integrated Power Project, Conference, International Paralympic Committee, RPA, Effie Lee Morris, Meta, Campaign, OMD, America's Best Contacts & Eyeglasses, Creativity, Chief digital officer, The Love Connection, MMA, Lay, Caregiver, Dentsu, Silver, Raw, AT&T Mobility, P&G, Mind share, Video game, Cryptocurrency, Film industry, Copper, Tea, Food delivery, Whaling, Aquafina, Unilever

MIAMI, April 19, 2023 /PRNewswire/ -- Celebrating the most imaginative and innovative work that marketing talent and agency teams have created over the past 2 years to drive business impact, MMA GLOBAL announced the winners for the 2022 SMARTIES X and SMARTIES North America Awards during the MMA's Possible Conference & Exposition in Miami, Florida April 17-19. 

Key Points: 
  • SMARTIES X is the world's first marketing award recognizing innovation and business growth.
  • SMARTIES North America honors the most effective modern marketing in the United States and Canada.
  • Mindshare was a top SMARTIES winner overall, with 25 SMARTIES Awards representing Dove, Boost, Aquafina, Pepsi, KFC, Unilever, and more.
  • The campaigns that earned Best-in-Show honors are La Société Protectrice des Animaux and Havas Play's "Adopt a Mod" and Subway, Dentsu, and Carat's "Subway Eat Fresh Refresh" Campaign.

4A'S NAMES ANN RUBIN EVP, MARKETING COMMUNICATIONS & EVENTS

Retrieved on: 
Thursday, January 19, 2023
Content, COVID-19, AEF, EVP, AT, Council, Organization, 4A, Digital marketing, IBM, Advertising, Lloyds Bank Corporate Markets, Procter & Gamble, Home, American Association of Advertising Agencies, Ad Council, Effie Lee Morris, Management, News360

NEW YORK, Jan. 19, 2023 /PRNewswire/ -- President and CEO, Marla Kaplowitz, of the American Association of Advertising Agencies (4A's) , the leading U.S.-based advertising trade association, announced today the appointment of Ann Rubin as the new EVP, Marketing Communications & Events.

Key Points: 
  • NEW YORK, Jan. 19, 2023 /PRNewswire/ -- President and CEO, Marla Kaplowitz, of the American Association of Advertising Agencies (4A's) , the leading U.S.-based advertising trade association, announced today the appointment of Ann Rubin as the new EVP, Marketing Communications & Events.
  • Recognized for her strategic and creative leadership experience in complex, global, matrix organizations, Ann joins the 4A's from IBM where she spent more than 20 years, most recently as VP, Corporate Marketing.
  • In this role, Ann led IBM's global brand marketing programs to raise brand engagement and equity for IBM.
  • "We are thrilled to have Ann join the 4A's team and evolve our marketing approach.

McKinney Hires Matilda Ivey & Rhonda Nelson as Group Client Directors

Retrieved on: 
Thursday, November 17, 2022
Diamond, Online, Blue Diamond Growers, Webby Awards, Ecosystem, Ad Council, CLIO, UWG Inc., Equity, Cannes Lions International Festival of Creativity, ESPN, Lincoln, Starz, Consciousness, Woman, ANA, Reverend Billy and the Church of Stop Shopping, The Home Depot, Lexus, Choice Hotels International, Columbia Sportswear, D, Cheil Worldwide, Marketing, Playbook, Multimedia, Stop & Shop, LIA, Samsung, Culture, Publishing, Blue Diamond, United States Marine Corps, WPP, Black, Matilda, Verizon Communications, Microsoft, Inclusion, Sherwin-Williams, Council, Radio, Amtrak, Main Street, America, Public relations, Shorty's Lunch, VMLY&R, Pampers, The Walt Disney Company, Effie Lee Morris

DURHAM, N.C., Nov. 17, 2022 /PRNewswire/ -- Amid a record setting year of tremendous agency growth, including new client signings (Blue Diamond Growers) and a new practice opening (McKinney Health), McKinney has added two key hires to their expanding team: Matilda Ivey and Rhonda Nelson. Both have been hired as group client directors and will report to Gretchen Walsh, chief client officer.  As account leaders they will help set the vision for their clients and teams, partnering with creatives and strategists to create work that will generate attention in the market. Matilda will be based in the New York City office and will lead Stop & Shop and Sherwin-Williams. Rhonda will be based in the LA office and will lead West Coast operations for Blue Diamond Growers.

Key Points: 
  • Both have been hired as group client directors and will report to Gretchen Walsh, chief client officer.
  • Rhonda will be based in the LA office and will lead West Coast operations for Blue Diamond Growers.
  • The mainstream is multicultural and clients need to embed EDIB consciousness into their marketing, Matilda and Rhonda as empowered, experienced senior leaders are positioned to do just that.
  • Tremendous value has been added to McKinney, we are better with Matilda and Rhonda"
    Matilda joins McKinney from VMLY&R where she served as a group director of client engagement for three years.

AMC Networks Names Known Global Media Agency of Record

Retrieved on: 
Tuesday, September 27, 2022
Hulu, Netflix, Anne Rice, Culture, Mad Men, Doctor of Philosophy, ALLBLK, Machine learning, Clio Awards, Love, City, AMC Networks International, AMC Networks, Handmaiden, TIME, Agatha Christie, Vampire, Company, Sundance TV, AMERICA, WarnerMedia, Health, CPG, Emmy Awards, Partnership, Discovery, Inc., AMC, NBCUniversal, Skepticism, Television, History, Walking Dead, CEO, BBC Studios, Technology, Digiday, Shudder, Nasdaq, Invitation, Sport, Cannes Lions International Festival of Creativity, Ecosystem, IFC, BBC, Orbit, Countdown, Acorn TV, AMCX, IFC Films, Data science, Interview, HIDIVE, RLJE Films, The Handmaid's Tale, AI, Film, Parish, ProMax, Effie Lee Morris, Marketing

NEW YORK, Sept. 27, 2022 /PRNewswire/ --Integrated creative, strategy and media agency Known has been named global media agency of record for AMC Networks, a global content company whose portfolio includes the television networks AMC, BBC AMERICA, IFC, WE tv, and SundanceTV, as well as fast-growing targeted streaming services AMC+, Acorn TV, ALLBLK, Shudder, Sundance Now, and HIDIVE.

Key Points: 
  • NEW YORK, Sept. 27, 2022 /PRNewswire/ --Integrated creative, strategy and media agency Known has been named global media agency of record for AMC Networks, a global content company whose portfolio includes the television networks AMC, BBC AMERICA, IFC, WE tv, and SundanceTV, as well as fast-growing targeted streaming services AMC+, Acorn TV, ALLBLK, Shudder, Sundance Now, and HIDIVE.
  • Working closely with AMC Networks' President of Marketing, Len Fogge, and his team, Known will serve as agency of record for full funnel media strategy, planning and buying across all media channels.
  • In 2021, Campaign US named Known 'Best Creative Team,' while Digiday named Known 'Most Innovative Media Agency,' citing that Known "upended the agency industry by showing their clients what best-in-class service looked like."
  • AMC Networks (Nasdaq: AMCX) is a global entertainment company known for its popular and critically acclaimed content.

Chili's Grill & Bar Names George Felix New Chief Marketing Officer

Retrieved on: 
Tuesday, July 19, 2022
Leadership, Facebook, CEO, Yum, Restaurant, Cannes Lions International Festival of Creativity, Pizza Hut, CMO, Time, NYSE, Twitter, Chili's, Hunger, Marketing, Old Spice, Brinker International, Colonel Sanders, Multimedia, Industry, Effie Lee Morris, Growth, Newstalgia, P&G, Procter & Gamble, Advertising, Education, KFC, Fast food, Tinder, Instagram

DALLAS, July 19, 2022 /PRNewswire/ -- Brinker International, Inc. (NYSE: EAT) today announced that George Felix will join the company as Chief Marketing Officer to provide overall vision, leadership, strategy and execution of all marketing programs and initiatives for Chili's® Grill & Bar. With a reputation for building and repositioning brands, Felix has a track record of success taking legacy brands and making them exciting again. His marketing career has taken him from Procter & Gamble to Yum! Brands to Tinder.

Key Points: 
  • DALLAS, July 19, 2022 /PRNewswire/ -- Brinker International, Inc. (NYSE: EAT) today announced that George Felix will join the company as Chief Marketing Officer to provide overall vision, leadership, strategy and execution of all marketing programs and initiatives for Chili's Grill & Bar .
  • With a reputation for building and repositioning brands, Felix has a track record of success taking legacy brands and making them exciting again.
  • "George has a track record of driving sales quickly and rebuilding big brands over time," said Kevin Hochman, President and CEO of Brinker.
  • "Chili's is such an iconic brand that's not only culturally relevant, but also known for its irreverent approach to advertising and marketing," Felix said.

GLOBAL SOCIAL IMPACT AGENCY HIVE REBRANDS AS "WRTHY," EXPANDING ITS OFFERINGS IN NEW FUNDRAISING MODELS, PRODUCTS FOR PURPOSE, AND GAMING FOR GOOD

Retrieved on: 
Tuesday, June 28, 2022
Hive, The One Show, Marriage, Nutrition (journal), Change.org, Fast Company, Poverty, ONE, Attention, Marketing, Foundation, Growth, Bill & Melinda Gates Foundation, Advertising, One Campaign, Non-governmental organization, ChildFund, Private sector, LinkedIn, Awareness, Policy, Public sector, Tackle, Education, WorldQuant University, Organization, Name, Art Directors Club of New York, Effie Lee Morris, One Show, Child, Roche, Matt Willig, NEW, Solution, Time, VOW, Twitter, Creativity, Woman, Public relations, Webby Awards, Instagram

NEW YORK, June 28, 2022 /PRNewswire/ -- Hive, the award-winning social impact agency announced today it will now be known as "WRTHY" as it expands its team, offerings and solutions for its clients. The announcement was made by co-founders Jenifer Willig, Sheila Roche, Erin Thornton and Katie Harrison, who started the company 5 years ago to focus their talent and energy exclusively on social impact. Since then, they have helped build some of the world's most impactful social initiatives and campaigns, including the award-winning LifePack (The Eleanor Crook Foundation), Pandemica (ONE), VOW to End Child Marriage, Give Bold #Get Equal (Women Moving Millions), and #Better4Kenya (Bill and Melinda Gates Foundation), among others.

Key Points: 
  • The announcement was made by co-founders Jenifer Willig, Sheila Roche, Erin Thornton and Katie Harrison, who started the company 5 years ago to focus their talent and energy exclusively on social impact.
  • As WRTHY, the agency will continue to help companies, organizations and individuals create measurable and sustainable social impact through strategy, advertising, branding, communications and new fundraising models, while expanding to include impact and organizational design, gaming and purpose-driven services to create positive impact at scale.
  • Formerly known as hive, WRTHY is an award-winning social impact agency built to take on complex social and environmental issues and accelerate change.
  • Uniting experts from the worlds of business, marketing, policy, media and entertainment, we create innovative ways to deliver meaningful impact at scale.

KNOWN NAMED PAID MEDIA AOR FOR SESAME WORKSHOP

Retrieved on: 
Thursday, May 26, 2022
Sesame Workshop, Health, Sesame Street, The Handmaid's Tale, Orbit, Doctor of Philosophy, Data science, City, AI, Sport, WarnerMedia, CPG, Clio Awards, Multimedia, Handmaiden, Education, Marketing, Research, Culture, NBCUniversal, Partnership, Digiday, Netflix, Skepticism, Hulu, Discovery, Inc., Technology, EVP, Motion, Television, SEM, Machine learning, SEO, CMO, Intelligence, Emmy Awards, TIME, Sesame Street's 50th Anniversary Celebration, Cannes Lions International Festival of Creativity, Countdown, CEO, Public relations, Sales, Tourism, Effie Lee Morris, ProMax

NEW YORK, May 26, 2022 /PRNewswire/ --Strategic marketing innovator Known has been named Media AOR for Sesame Workshop, deepening the relationship with the nonprofit educational organization behind Sesame Street.

Key Points: 
  • NEW YORK, May 26, 2022 /PRNewswire/ --Strategic marketing innovator Known has been named Media AOR for Sesame Workshop, deepening the relationship with the nonprofit educational organization behind Sesame Street.
  • Working closely with Sesame Workshop's audience development team, Known will handle all account management and execution for domestic paid media campaigns.
  • In 2021, Campaign US named Known 'Best Creative Team,' while Digiday named Known 'Most Innovative Media Agency,' citing that Known "upended the agency industry by showing their clients what best-in-class service looked like."
  • Sesame Workshop is the nonprofit educational organization behind Sesame Street, the pioneering television show that has been reaching and teaching children since 1969.

WARC Rankings 2022: Media 100 revealed - the world's most awarded campaigns and companies for media excellence

Retrieved on: 
Wednesday, March 16, 2022
Online, Lynx, Solution, SVP, King, Risk, Video, Omnicom Group, The Interpublic Group of Companies, Association, Child, Report, CEO, London Stock Exchange, Pedigree, Global Media Group, Mind share, Uber, Millennials, VW, DOOH, King's College, Content, Digital, Volkswagen, WPP, Director of communications, AB InBev, Marketing, D, Advertising, Gunn, Heel, Animal Crossing, Ally Financial, OOH, Government, Fortnite, Financial services, Duracell, Cannes Lions International Festival of Creativity, Ascential, Animal, AB, News, Knowledge, WARC, Mediacom, Industry, APAC, Film, Weapon, Public relations, Entertainment, Pharmaceutical industry, Media, Effie Lee Morris, Unilever, Walgreens

Summing up, David Tiltman, SVP, Content, WARC, said: "The WARC Media 100 shows the growing influence of gaming on the media landscape.

Key Points: 
  • Summing up, David Tiltman, SVP, Content, WARC, said: "The WARC Media 100 shows the growing influence of gaming on the media landscape.
  • It includes the world's top 100 awarded campaigns for media, top 50 media agencies, agency networks, brands, advertisers, countries and top holding companies.
  • The WARC Media 100 is a ranking of the world's most awarded campaigns and companies for media.
  • To compile the WARC Media 100, WARC tracks different advertising competitions around the world -- all of them require entrants to show the impact of media on the campaign.

DDB latina Strikes All-Year-Round Creative Festivals As Network Of The Year

Retrieved on: 
Thursday, November 18, 2021
Unexpected, Puerto Rico, NYSE, News, Volkswagen, Ibero-America, History, FIAP, Public relations, Omnicom Group, Marketing, Advertising, Mars, Time, Publication, Silver, Cannes Lions International Festival of Creativity, DDB Worldwide, D, Agency, Network, Lion, Work, CRM, Army of the United States, ADC, Macdonald, Molson Coors Beverage Company, McDonald's, Creativity, Grand Prix, Black Entertainment and Sports Lawyers Association, AD, IDEAS, OMC, AWA, Shopper marketing, Crema, Spain, ANDA, Clio, Technology, JetBlue, DDB, WARC, Culture, Effie Lee Morris, Motivation, Gold, Airline, Film

It started in November of 2020, during one of the most challenging years for humanity when El Ojo de Iberoamerica named DDB Latina as Ibero-America's most creative for the third time.

Key Points: 
  • It started in November of 2020, during one of the most challenging years for humanity when El Ojo de Iberoamerica named DDB Latina as Ibero-America's most creative for the third time.
  • The yearbook consolidates the results of international and regional creative and effectiveness awards such as Clio, One Show, D&AD, El Ojo, and Effie LATAM.
  • Through its companies: DDB, Africa, Alma, Tribal Worldwide, TRACK, and TracyLocke and its multidisciplinary expertise from Branding to CRM and Shopper Marketing, DDB Latina develops Unexpected ideas that Work.
  • DDB Latina has been named Most Creative Network in Latin America at Cannes Lions and FIAP Festivals in 2021 and at El Ojo de Iberoamrica and Crema Ranking in 2017, 2019, and 2020.

The Knot Worldwide Accelerates Innovation and Growth in Marketing and eCommerce with New Additions to Global Leadership Team

Retrieved on: 
Monday, August 23, 2021
Retail, Luxury, Other Consumer, Consumer, Catalog, Bridal, Specialty, General assembly, Life, Leadership, Knowledge, Burberry, Saks Fifth Avenue, Breather, CHRO, LivePerson, Journalism, Cedar, Woman, Thought, DNA, Equity, Time, B2B, CEO, Bump, Industry, Product, Adoption, Off, Bash, McKinsey & Company, Small business, Klaas Knot, Faculty, Organization, Caryn Franklin, VP, Bloomingdale's, Company, Growth, Acquisition, Cannes, HBC, Knot, Pregnancy, Effie Lee Morris, Marketing, Global production network, Silicon, E-commerce, Parenting, Business marketing, Inclusion, Facebook, Management, Video game

Sofia Serra, Vice President of Global Product and Lifecycle Marketing, leads adoption and lifecycle strategy across the company’s portfolio of global wedding brands. Sofia’s experience includes building and growing product and marketing capabilities for tech startups in the mental wellness and food delivery spaces. Sofia was formerly a Global Head of Product Marketing at Facebook, responsible for the full inbound and go-to-market strategy of a portfolio of media products. Sofia also brings 11+ years at McKinsey & Company, focused on serving global consumer, entertainment and tech leaders across several marketing topics -- including product portfolio strategy and management, acquisition and lifecycle marketing, brand strategy, as well as revenue management & pricing. She also drove agile product development and agile marketing efforts with McKinsey Digital Labs, and was faculty at McKinsey Academy and Experience Studios. Sofia is currently an advisor to the Product Marketing Alliance and faculty at General Assembly. She is also a board advisor for journalism and performing arts organizations globally.

Key Points: 
  • New hires include: Kiara Kempski, Vice President of Global Consumer Marketing; Sofia Serra, Vice President of Global Product & Lifecycle Marketing; Caryne Say, Vice President of B2B Marketing; and Stephanie Whitacre, Vice President of Merchandising eCommerce.
  • "Strengthening our leadership across marketing and eCommerce is key to our continued growth as the global leader in digital wedding planning, said Emily Markmann, CHRO of The Knot Worldwide.
  • Kiara brings to The Knot Worldwide a rare background of marketing analytics and measurement experience with award winning brand storytelling.
  • She joins The Knot Worldwide from Ancestry, where she was Head of Global Programming and Brand Media.