Social analytics

ListenFirst Announces New CEO and Key Leadership Appointments

Retrieved on: 
Thursday, August 24, 2023

NEW YORK, Aug. 24, 2023 /PRNewswire/ -- ListenFirst, the premier enterprise social analytics solution, today announced significant changes to its leadership team, including the appointment of a new CEO and the promotion of key individuals to critical leadership roles. These changes reflect the company's commitment to its core values and strategic growth.

Key Points: 
  • ListenFirst, the premier enterprise social analytics solution, today announced significant changes to its leadership team, including the appointment of a new CEO and the promotion of key individuals to critical leadership roles.
  • NEW YORK, Aug. 24, 2023 /PRNewswire/ -- ListenFirst , the premier enterprise social analytics solution, today announced significant changes to its leadership team, including the appointment of a new CEO and the promotion of key individuals to critical leadership roles.
  • Today, ListenFirst officially announces the appointment of Miranda McWeeney as the company's Chief Executive Officer.
  • I look forward to leading ListenFirst into a new era of growth, collaboration, and success," said Miranda McWeeney, CEO of ListenFirst.

ListenFirst Announces Improved Paid Analytics, Now Including TikTok

Retrieved on: 
Tuesday, August 23, 2022

NEW YORK, Aug. 23, 2022 (GLOBE NEWSWIRE) -- ListenFirst , the premier enterprise social analytics solution today announced the addition of paid TikTok analytics for brands within the ListenFirst platform.

Key Points: 
  • NEW YORK, Aug. 23, 2022 (GLOBE NEWSWIRE) -- ListenFirst , the premier enterprise social analytics solution today announced the addition of paid TikTok analytics for brands within the ListenFirst platform.
  • ListenFirst Paid Analytics including TikTok is available to any ListenFirst client who authorizes access to their TikTok Ads account.
  • Through integration with the TikTok API, ListenFirst Paid Analytic including TikTok makes it easier for brands to determine if your campaign is over or underperforming as compared to other brands leveraging ListenFirsts industry specific proprietary benchmarks.
  • With Paid Analytics that now include TikTok, ListenFirst delivers brands the most robust solution for benchmarking performance, validating investments, and tracking opportunities that has ever been available for TikTok content, explained Jonathan Farb, Chief Product Officer at ListenFirst.

ListenFirst Announces Exclusive Access To Twitter’s New Engagement API

Retrieved on: 
Tuesday, July 19, 2022

This is made possible because engagements and impressions of the same Tweets are now segmented by organic and promoted traffic.

Key Points: 
  • This is made possible because engagements and impressions of the same Tweets are now segmented by organic and promoted traffic.
  • ListenFirst is one of the first companies to implement the v2 Twitter Engagement API, which ingests pixel perfect dimensions for total engagements and impressions of a Tweet.
  • Brands now have a deeper and more transparent view into campaign performance on Twitter, and ListenFirst is the first Twitter Official Partner to unlock these new API capabilities.
  • We proactively identify opportunities to strengthen understanding of social media performance, and the early implementation of Twitters v2 Engagement API is only the latest example of this commitment bearing fruit for our customers.

ListenFirst Announces Most Robust Instagram Reels Analytics Available

Retrieved on: 
Friday, July 15, 2022

NEW YORK, July 15, 2022 (GLOBE NEWSWIRE) -- ListenFirst , the premier enterprise social analytics solution today announced the addition of Instagram Reels to the ListenFirst Analytics platform.

Key Points: 
  • NEW YORK, July 15, 2022 (GLOBE NEWSWIRE) -- ListenFirst , the premier enterprise social analytics solution today announced the addition of Instagram Reels to the ListenFirst Analytics platform.
  • With Instagram only launching the Reels API for Developers on June 27th, 2022, building a Reels analytics solution that was both comprehensive and flexible instantly became priority number one ListenFirst.
  • The result is ListenFirst Analytics for Instagram Reels provides marketers with complete channel-specific and cross-channel level transparency into performance like no other platform.
  • ListenFirst Analytics for Instagram Reels gives brands access to every possible trackable metric for Reels.

ListenFirst Announces ListenFirst University, An Immersive Social Analytics Training Solution

Retrieved on: 
Wednesday, April 20, 2022

NEW YORK, April 20, 2022 (GLOBE NEWSWIRE) -- ListenFirst , the premier enterprise social analytics solution, today announced the launch of ListenFirst University, an on-demand learning portal that provides bite-size training courses to help Users learn the fundamentals of the data rich ListenFirst platform.

Key Points: 
  • NEW YORK, April 20, 2022 (GLOBE NEWSWIRE) -- ListenFirst , the premier enterprise social analytics solution, today announced the launch of ListenFirst University, an on-demand learning portal that provides bite-size training courses to help Users learn the fundamentals of the data rich ListenFirst platform.
  • ListenFirst University also delivers a uniform training experience, with all users learning to perform deep analysis in the ListenFirst platform using the same processes, alleviating confusion among teams.
  • Previously all user training at ListenFirst was a personalized experience, but required aligning multiple stakeholders schedules, explained John Gayanelo, Instructional Designer at ListenFirst.
  • While personalized and group training is always available for ListenFirst clients, ListenFirst University provides an expedited training process for all users.

ListenFirst Names Neil Arsenault As Chief Revenue Officer

Retrieved on: 
Tuesday, April 5, 2022

NEW YORK, April 05, 2022 (GLOBE NEWSWIRE) -- ListenFirst , the premier enterprise social analytics solution, today announced the appointment of Neil Arsenault as Chief Revenue Officer (CRO).

Key Points: 
  • NEW YORK, April 05, 2022 (GLOBE NEWSWIRE) -- ListenFirst , the premier enterprise social analytics solution, today announced the appointment of Neil Arsenault as Chief Revenue Officer (CRO).
  • Marketers need social analytics that can be turned into strategies that best connect with their specific audience and followers, explained Neil Arsenault.
  • Neil is a senior revenue leader experienced in building broad and successful teams that grow enterprise value, said David DiGiacomo, ListenFirst CEO.
  • Neil Arsenault will report directly to ListenFirst CEO David DiGiacomo.

ListenFirst Announces Support For Google Data Studio

Retrieved on: 
Thursday, March 24, 2022

NEW YORK, March 24, 2022 (GLOBE NEWSWIRE) -- ListenFirst , the premier enterprise social analytics solution, today announced the launch of Business Intelligence (BI) Connector for Google Data Studio (GDS), providing their customers with an interface to connect directly to the ListenFirst API and access data on-demand within their Google Data Studio dashboard.

Key Points: 
  • NEW YORK, March 24, 2022 (GLOBE NEWSWIRE) -- ListenFirst , the premier enterprise social analytics solution, today announced the launch of Business Intelligence (BI) Connector for Google Data Studio (GDS), providing their customers with an interface to connect directly to the ListenFirst API and access data on-demand within their Google Data Studio dashboard.
  • Available as a Partner Connector within the Google Data Studio Connectors page, ListenFirsts BI Connector for Google Data Studio creates a quicker, more seamless way to get bulk selection of data without needing frontend access.
  • For ListenFirst customers looking to use data for visual storytelling, we couldnt be more excited about what the BI Connector for Google Data Studio unlocks, explains Jonathan Farb, Chief Product Officer.
  • Not only will users be able to conduct cross data source analysis, ad hoc / on-demand reporting, advanced charting, and data visualization, but Google Data Studio is completely free, meaning everyone with ListenFirst API access can take advantage of it.

Upstream Raises $12.5M Series A and Launches No-Code DAO Platform to the Public

Retrieved on: 
Wednesday, March 9, 2022

The new funding, which brings Upstream to a total of $15.75 million raised, will go toward scaling their all-in-one DAO platform, Upstream Collectives, officially opening up to the public today.

Key Points: 
  • The new funding, which brings Upstream to a total of $15.75 million raised, will go toward scaling their all-in-one DAO platform, Upstream Collectives, officially opening up to the public today.
  • Its the only DAO platform to let members vote on mobile, and its free for anyone to create a DAO.
  • This new funding will help us scale our no-code DAO platform, said Alex Taub, Co-Founder of Upstream.
  • Its the only DAO platform on mobile, and its free for anyone to create a DAO.

ListenFirst Releases 2022 Social Media Marketing Trends Survey

Retrieved on: 
Wednesday, January 26, 2022

NEW YORK, Jan. 26, 2022 /PRNewswire/ -- ListenFirst , the premier enterprise social analytics solution, today announced the release of the 2022 Social Media Marketing Trends Survey.

Key Points: 
  • NEW YORK, Jan. 26, 2022 /PRNewswire/ -- ListenFirst , the premier enterprise social analytics solution, today announced the release of the 2022 Social Media Marketing Trends Survey.
  • 55% of respondents said their brand's social media spend increased during the pandemic, with 50.5% of those surveyed adding their brand's social media spend will increase further in 2022.
  • Only 14% of survey respondents said they can always tie their social media efforts to ROI, while only 31.5% responded "Yes" to knowing how well their brand is performing on social media relative to competitors.
  • Other key finding of the 2022 Social Media Marketing Trends Survey include:
    Instagram is the social media platform most important to brands, picked by 40% of marketers and analytics professionals
    LinkedIn is the social media platform that's most trusted, picked by 39.5% of respondents
    Facebook is the least trusted social media platform, picked by 44.5% of respondents
    ListenFirst's 2022 Social Media Marketing Trends Survey questioned 200 brand marketing and analytics professionals on the future of social media marketing, between December 28-29, 2021 The full survey results can be downloaded here .

ListenFirst Announces BI Connector For Tableau

Retrieved on: 
Wednesday, January 12, 2022

NEW YORK, Jan. 12, 2022 /PRNewswire/ -- ListenFirst , the premier enterprise social analytics solution, today announced the launch of BI Connector for Tableau, providing their customers with an interface to connect directly to the ListenFirst API and access data on-demand within their Tableau dashboard.

Key Points: 
  • NEW YORK, Jan. 12, 2022 /PRNewswire/ -- ListenFirst , the premier enterprise social analytics solution, today announced the launch of BI Connector for Tableau, providing their customers with an interface to connect directly to the ListenFirst API and access data on-demand within their Tableau dashboard.
  • Available in Tableau's app directory, ListenFirst's BI Connector for Tableau creates a quicker, more seamless way to get bulk selection of data without needing frontend access.
  • "More than half of ListenFirst API customers use Tableau, and BI Connector For Tableau creates a quick path to insights for these data power users," explained Jimmy Li, Product Manager at ListenFirst.
  • Optimized for self service, BI Connector for Tableau supports flexible data queries for brand, content and paid level datasets.