New Viant and IRIS.TV Partnership Brings Exclusive TV Segments to Marketers
This new partnership brings a first-of-its-kind solution integrating IRIS-enabled insights into the Viant Household ID, empowering marketers to leverage deep, contextual, cookieless TV data to more effectively target and measure activations.
- This new partnership brings a first-of-its-kind solution integrating IRIS-enabled insights into the Viant Household ID, empowering marketers to leverage deep, contextual, cookieless TV data to more effectively target and measure activations.
- With this integration, Viant can apply learned viewership behaviors to its leading patented Household ID technology, providing marketers consumer insights for building repeatable, high performance planning strategies, specifically in connected TV (CTV).
- Organizing insights through an understanding of video content data Viant is able to leverage important audience keywords such as Netflix, Hulu, baseball, parenting creating impactful, video-informed Viant household TV audiences.
- Starting today, Viant is extending to select marketers unique opportunities to employ the new segments across major connected TV and online video media partners, with post-campaign measurement and attribution.