Better Days

Kellogg's Frosted Flakes® Teams up with Albertsons Foundation to Bring Mission Tiger™ to the 2022 Tony the Tiger® Sun Bowl

Retrieved on: 
Thursday, December 8, 2022

BATTLE CREEK, Mich., Dec. 8, 2022 /PRNewswire/ -- Tony the Tiger® and Kellogg's Frosted Flakes® are back in El Paso, Texas at this year's Tony the Tiger® Sun Bowl along with Albertsons Foundation to announce a game-changing donation to kids at Parkland Pre-Engineering Middle School through education nonprofit DonorsChoose. Presented during the Sun Bowl matchup between University of Pittsburgh and No. 18 University of California Los Angeles at noon (MT) on Dec. 30, 2022, the Mission Tiger funds will help the school purchase new equipment and gear for their sports programs, maintenance tools and more for strength training.

Key Points: 
  • Four years later, Tony the Tiger and the Sun Bowl Association are creating more opportunities for kids to play sports locally and beyond.
  • "The Tony the Tiger Sun Bowl was always designed to highlight the game's focus on helping kids play sports.
  • Follow along with Kellogg's Frosted Flakes during the Tony the Tiger Sun Bowl onFacebook,Instagramand TikTokand learn more at MissionTiger.com.
  • Tune in to watch the 2022 Tony the Tiger Sun Bowl on CBS starting at noon MST.

Kellogg donates 30 million servings of food to Feeding America

Retrieved on: 
Tuesday, December 6, 2022

BATTLE CREEK, Mich., Dec. 6, 2022 /PRNewswire/ -- Kellogg Company announced today that it has donated 30 million servings of food to Feeding America food banks across the U.S.

Key Points: 
  • BATTLE CREEK, Mich., Dec. 6, 2022 /PRNewswire/ -- Kellogg Company announced today that it has donated 30 million servings of food to Feeding America food banks across the U.S.
  • "While the holidays can be a joyful time for many, it can be especially difficult for people who struggle with food insecurity," said Steve Cahillane, Kellogg Company Chairman and CEO.
  • We are committed to feeding 375 million people facing food insecurity and crisis by the end of 2030."
  • Just $1 helps provide at least 10 meals secured by Feeding America on behalf of local member food banks.

Kellogg Employees volunteer more than 2,400 hours in communities around the world

Retrieved on: 
Monday, December 5, 2022

BATTLE CREEK, Mich., Dec. 5, 2022 /PRNewswire/ -- Kellogg Company announced today – International Volunteer Day – that employees around the world volunteered more than 2,400 hours as part of the company's Volunteer Pledge to honor World Food Day.

Key Points: 
  • BATTLE CREEK, Mich., Dec. 5, 2022 /PRNewswire/ -- Kellogg Company announced today International Volunteer Day that employeesaround the world volunteered more than 2,400 hours as part of the company's Volunteer Pledge to honor World Food Day.
  • For nearly a decade, Kellogg has been honoring World Food Day by giving back to communities around the world.
  • This year, the company asked employees to volunteer at least two hours, either virtually or in person.
  • Since 2015, Kellogg employees have volunteered more than 106,000 hours to support people around the world.

Satisfy Any Craving with Two New Flavors: Kellogg's® Krave® Double Chocolate Brownie Batter Cereal and Kellogg's Froot Loops® with Marshmallows Jumbo Snax

Retrieved on: 
Thursday, December 1, 2022

BATTLE CREEK, Mich., Dec. 1, 2022 /PRNewswire/ -- Kellogg's® is making breakfast and snack-time bigger and better with a fun twist on two fan-favorite cereals and snacks with new Kellogg's® Krave® Double Chocolate Brownie Batter Cereal and new Kellogg's Froot Loops® with Marshmallows Jumbo Snax. Whether fans are looking for something sweet and chocolatey to kick-off their morning, or a jumbo-sized, fruity afternoon cereal snack, these two new treats will satisfy any crunchy craving or sweet tooth.

Key Points: 
  • Kellogg's Krave Double Chocolate Brownie Batter Cereal is the latest twist on the cereal that fans know and love with a delectable combination of creamy and crispy with chocolatey filling and sweet cocoa notes, bursting with indulgent brownie batter flavor.
  • Kellogg's Froot Loops with Marshmallows Jumbo Snax adds a sweet and citrusy twist to snack-time with a deliciously colorful and crunchy mix of Kellogg's Froot Loops Jumbo Snax complemented by marshmallow pieces.
  • Kellogg's Krave Double Chocolate Brownie Batter Cereal will be available for a suggested retail price of $4.29 for a 10.5-ounce box and $5.29 for a 16.2-ounce box.
  • Kellogg's Froot Loops with Marshmallows Jumbo Snax will be available for a suggested retail price of $5.29 per 12-pouch pack.

SAY CHEEZ! CHEEZ-IT® SNAP'D AND IHEARTRADIO GIVE FANS THE CHANCE TO SNAP THEIR HOLIDAY CARD PHOTO WITH THE BACKSTREET BOYS

Retrieved on: 
Monday, November 21, 2022

BATTLE CREEK, Mich., Nov. 21, 2022 /PRNewswire/ -- When Americans take their holiday photos this year, Cheez-It® Snap'd is encouraging the nation to share their cheeziest snaps, just like its thin, crispy crackers, for the chance to win the most epic holiday snap backstage at Jingle Ball. Cheez-It Snap'd is partnering with iHeartRadio to send one lucky winner and a friend to this year's iHeartRadio Jingle Ball in Miami for the ultimate experience: fly to the event, attend the show VIP style, and get your holiday card snapped with the one and only Backstreet Boys.  

Key Points: 
  • Along with the most epic holiday backstage experience with the Backstreet Boys, Cheez-It Snap'd will cover the cost to print and send the winner's favorite holiday snap to their mailing list.
  • "For generations, holiday cards have helped spread the holiday spirit to friends and family near and far," said Erin Storm, senior marketing director of Cheez-It.
  • To spread cheezy holiday cheer to even more families, Cheez-It Snap'd is unveiling a Cheezy Snaps Studioat all 11 iHeartRadio Jingle Ball tour stops,offering free holiday photo sessions.
  • "The holidays are meaningful times for us, especially this year after releasing our first Christmas album A Very Backstreet Christmas," said the Backstreet Boys.

Kellogg Company and NewEdge Inc: Why Innovation and R&D Must Drive Global Food System Transformation

Retrieved on: 
Friday, November 18, 2022

Dr. Nigel Hughes, SVP Global Innovation and R&D, Kellogg Company & Dr. Pam Henderson, CEO of NewEdge, Inc., share strategies on how innovation and R&D teams can transform our global food system in a new blog post.

Key Points: 
  • Dr. Nigel Hughes, SVP Global Innovation and R&D, Kellogg Company & Dr. Pam Henderson, CEO of NewEdge, Inc., share strategies on how innovation and R&D teams can transform our global food system in a new blog post.
  • To sustainably feed the world's growing population, we must embrace the next agricultural revolution and find new ways to innovate our food system.
  • The food system's impact on climate change and biodiversity is just beginning to receive the recognition it deserves and needs.
  • We believe that the largest food companies are those capable of creating transformative innovation at scale in our global food system.

United to Feed Innovation Challenge supports unique, sustainable and equitable food projects

Retrieved on: 
Tuesday, November 15, 2022

BATTLE CREEK, Mich., Nov. 15, 2022 /PRNewswire/ -- Kellogg Company and United Way Worldwide have selected grant winners from the United to Feed Innovation Challenge.

Key Points: 
  • BATTLE CREEK, Mich., Nov. 15, 2022 /PRNewswire/ -- Kellogg Company and United Way Worldwide have selected grant winners from the United to Feed Innovation Challenge.
  • Underwritten by Kellogg and one of the company's charitable funds, the partnership with United Way Worldwide supports initiatives across the globe that create sustainable and equitable access to food in a unique way.
  • "Programs like the United to Feed Challenge especially the efforts it's supporting and funding can help create long-term impact in local communities.
  • The programs teach students about nutrition and equitable access to food and instill early-stage skillsets in food production and entrepreneurship.

CHEEZ-IT® JOINS CITRUS BOWL AS TITLE PARTNER FOR THE NEWLY NAMED CHEEZ-IT® CITRUS BOWL

Retrieved on: 
Tuesday, November 15, 2022

BATTLE CREEK, Mich., Nov. 15, 2022 /PRNewswire/ -- Cheez-It® is doubling up on the absurdly cheezy college football action this season as it becomes the title sponsor of the new Cheez-It® Citrus Bowl. The Orlando-based postseason game features a matchup between teams of the Southeastern Conference (SEC) and Big Ten Conference at Camping World Stadium. The agreement between Florida Citrus Sports and Cheez-It came together in collaboration with Disney Advertising.

Key Points: 
  • We can't wait to show fans how we're bringing them into the fold for the cheeziest bowl games yet."
  • "Their history of creating a show-stopping experience for players and fans will help take the Citrus Bowl experience to new heights."
  • Tickets for the 2022 Cheez-It Bowl and 2023 Cheez-It Citrus Bowl go on sale on Sunday, Dec. 4, 2022, at Ticketmaster.com.
  • Early ticket access for both the Cheez-It Bowl and the Cheez-ItCitrus Bowlis available now through membership packages with Florida Citrus Sports.

POP-TARTS CELEBRATES FIRST FROSTED GINGERBREAD FLAVOR BY LISTING A GINGERBREAD HOUSE ON ZILLOW

Retrieved on: 
Thursday, November 10, 2022

BATTLE CREEK, Mich., Nov. 10, 2022 /PRNewswire/ -- This holiday season, Pop-Tarts is celebrating the wild world of homeowning with a crazy good idea – build your Frosted Gingerbread Pop-Tarts dream house for a chance to win money you can use toward your real dream house.

Key Points: 
  • To enter, post a picture of your Pop-Tarts Gingerbread house on Instagram or Twitter with #GingerbreadPopTartEntry (No Purchase Necessary).
  • "We are reintroducing Gingerbread Pop-Tarts to inspire a new era of gingerbread house building that's modern, memorable, and most importantly, delicious.
  • To set the stage for holiday house-making, Pop-Tarts teamed up with experts at Zillow to list thefirst-ever Gingerbread Pop-Tarts house on the real estate marketplace.
  • Limited-edition Frosted Gingerbread Pop-Tarts areon shelves now in retailers nationwide for an MSRP of $4.19 for a 12-count box.

SPREAD JOY AT A MOMENT'S NOTICE THIS HOLIDAY SEASON WITH KELLOGG'S® CRACKERS

Retrieved on: 
Monday, November 7, 2022

BATTLE CREEK, Mich., Nov. 7, 2022 /PRNewswire/ -- Whether you're hosting a holiday party with friends, or your mom stops by for an unexpected visit, having delicious bites ready to go is a must during the holiday season – and charcuterie boards can help make every celebration special. Holiday charcuterie creation is simple: the bigger the gathering, the bigger the board. But for more intimate occasions, you don't need to break out the giant party platter – or spend 30 minutes getting it ready. With delicious Town House®, Club®, Toasteds® and Carr's® crackers on-hand and 10 minutes to spare, you can quickly and easily create an impressive charcuterie spread for any guest.

Key Points: 
  • But for more intimate occasions, you don't need to break out the giant party platter or spend 30 minutes getting it ready.
  • With delicious Town House, Club,Toasteds andCarr's crackers on-hand and 10 minutes to spare, you can quickly and easily create an impressive charcuterie spread for any guest.
  • "Our Town House, Club, Toasteds and Carr's crackers make it easier than ever to create impressive yet quick charcuterie boards, both big and small, to spread joy all holiday season long."
  • Fans can spread joy this holiday season by curating their own festive charcuterie boards with limited-edition holiday-themed packages of Kellogg's Crackers, available at retailers nationwide.