KoverNow Appoints one of Singapore’s Most Prominent Marketing and Data Science Experts as Non-Executive Director
Professor Chong, who is a behavioral scientist and data scientist by training, currently carries out research focusing on the challenges of nudging people to adopt useful technology.
- Professor Chong, who is a behavioral scientist and data scientist by training, currently carries out research focusing on the challenges of nudging people to adopt useful technology.
- He joins KoverNow as a non-executive director.
- Professor Chong’s expertise is in using behavioral and economic principles and data analytics and AI tools.
- Stephan Kaiser, CEO at KoverNow, said: “Professor Chong has a rich history of advising start-ups in the application of big data and artificial intelligence to their marketing strategies.