Centrul Național Media

Netflix Taps Nielsen for Global Audience Insights

Retrieved on: 
Wednesday, January 18, 2023
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NEW YORK, Jan. 18, 2023 /PRNewswire/ -- Nielsen has announced an expansion of its relationship with Netflix (NASDAQ: NFLX), which includes a multi-year agreement to provide linear and streaming audience data across the U.S., Mexico and Poland. In the U.S., Netflix will subscribe to Nielsen's National TV measurement data and Streaming Platform Ratings. In Mexico and Poland, Netflix will subscribe to cross-platform audience insights which are derived from streaming panels in each respective market.

Key Points: 
  • In Mexico and Poland, Netflix will subscribe to cross-platform audience insights which are derived from streaming panels in each respective market.
  • With insights from across Nielsen's measurement services, Netflix will now have a holistic view of cross-media consumption.
  • "We're honored to continue working with Netflix to provide them with the insights they need to understand their audience as media consumption evolves," said Kim Gilberti, SVP, Product Management at Nielsen.
  • "As we move closer to providing comparable and deduplicated metrics across screens and platforms with Nielsen ONE, this agreement with Netflix is another great example of why Nielsen is well positioned to lead the audience measurement movement now and in the future."

The Buzz On Gifts' Online Store Highlights Products the Media is Talking About

Retrieved on: 
Sunday, December 18, 2022
Digest, Centrul Național Media, Branding, MSN, Television, Health, Los Angeles Times, SAN, Everything Is Everything (Brand Nubian album), USA Today, POPSUGAR, Reader's Digest, InStyle, Yahoo!, Radio, The View, Beauty, New York Post, BuzzFeed, CNN, Better Homes and Gardens, Real Simple, Today, Online shopping

SAN DIEGO, Dec. 18, 2022 /PRNewswire-PRWeb/ -- Everything Branding, an award winning public relations agency, announces the all new TheBuzzOnGifts.com , an online store that highlights products receiving positive press from top national and top regional media outlets.

Key Points: 
  • SAN DIEGO, Dec. 18, 2022 /PRNewswire-PRWeb/ -- Everything Branding, an award winning public relations agency, announces the all new TheBuzzOnGifts.com , an online store that highlights products receiving positive press from top national and top regional media outlets.
  • "We are known for working with top notch products that the media is excited to write about and show on television," shared Chelsea Gladden, CEO of Everything Branding.
  • "Now, we are excited that consumers can see the press, read the media reviews and shop the products all in one place."
  • The Buzz On Gifts is an online store that sells products that have positive reviews in the press, including top national websites, TV shows, magazines, newspapers, radio and podcasts.

Nielsen and Amazon Sign Agreement for National TV Measurement of NFL's Thursday Night Football on Prime Video

Retrieved on: 
Tuesday, August 16, 2022
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NEW YORK, Aug. 16, 2022 /PRNewswire/ -- Nielsen (NYSE: NLSN) and Amazon have signed a three-year agreement to measure Prime Video's exclusive NFL Thursday Night Football (TNF) telecasts, a first-of-its-kind deal where a streaming service will be included in Nielsen's National TV measurement service. Starting with the 2022 NFL season, measurement will include full coverage of the TNF broadcast - pregame, in-game and postgame programming – on Prime Video and Twitch, as well as the over-the-air stations in teams' local markets each week, and out-of-home viewing.

Key Points: 
  • NEW YORK, Aug. 16, 2022 /PRNewswire/ -- Nielsen (NYSE: NLSN) and Amazon have signed a three-year agreement to measure Prime Video's exclusive NFL Thursday Night Football (TNF) telecasts, a first-of-its-kind deal where a streaming service will be included in Nielsen's National TV measurement service.
  • "Our collaboration with Nielsen will allow us to provide advertisers with familiar campaign measurement to make apples-to-apples comparisons across their multi-channel media investments.
  • Nielsen will begin measuring TNF on Amazon starting with its preseason game August 25 featuring the San Francisco 49ers and Houston Texans.
  • Nielsen shapes the world's media and content as a global leader in audience measurement, data and analytics.

Sleepout Surpasses $1 Million in Sales, Launches Sleepout Home to Enhance Blackout Curtain System For Pitch-Black Experience

Retrieved on: 
Wednesday, August 3, 2022
Centrul Național Media, COVID-19, Beijing Organising Committee for the 2022 Olympic and Paralympic Winter Games, National, Autumn, Sleep, Mental health, Shark Tank, Parent, Home, Tree, Kickstarter, Darkness, Solution, Income, Heat, Insomnia, Poverty, Heating, ventilation, and air conditioning, Cassette tape, Sleepout, Chatelaine, Dragon

TORONTO, Aug. 3, 2022 /PRNewswire-PRWeb/ -- Achieve a deeper sleep, in total darkness, with Sleepout Home, launching today. This patent-pending, fully adjustable curtain rod blocks out all light, even at the top of windows for a true 100% pitch-black experience.

Key Points: 
  • This patent-pending, fully adjustable curtain rod blocks out all light, even at the top of windows for a true 100% pitch-black experience.
  • Custom blackout solutions and professional installation can exceed $5,000 but installing Sleepout Home is quick and easy for anyone.
  • Sleepout home is patented blackout curtain and rod system and the first of its kind.
  • Sleepout Home is a reinvented, patent-pending blackout curtain and rod set for a true 100% blackout sleeping experience.

Ampersand Launches Incremental Reach Capabilities for Television

Retrieved on: 
Tuesday, June 7, 2022
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NEW YORK, June 7, 2022 /PRNewswire/ -- Ampersand, the audience-first TV advertising sales and technology company, today announced the expansion of its existing relationships with leading cable and telecommunications companies, Charter, Comcast, Cox and Altice by launching incremental reach capabilities powered by its AND Platform.

Key Points: 
  • NEW YORK, June 7, 2022 /PRNewswire/ -- Ampersand, the audience-first TV advertising sales and technology company, today announced the expansion of its existing relationships with leading cable and telecommunications companies, Charter, Comcast, Cox and Altice by launching incremental reach capabilities powered by its AND Platform.
  • Ampersand also has the ability to use data insights across these television inventory owners to better plan, target, and measure their campaigns.
  • "Ampersand solves this by offering incremental reach solutions across multi-screen TV inventory for every national advertiser to most efficiently increase reach enabled by scaled, deterministic data."
  • "Improving how we drive incremental reach across multi-screen inventory is a key industry need and these new capabilities will greatly advance this mission," said James Rooke, General Manager, Effectv.

ProV International launches a stunning Salesforce center of excellence in the Dominican Republic

Retrieved on: 
Monday, April 18, 2022
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TAMPA, Fla., April 18, 2022 /PRNewswire/ -- Prov International is expanding into the Dominican Republic market with promise of economic growth. The Tampa based technology consulting firm is prepared to be a strong community player and help diversify the Dominican local economy by bringing customers and companies together with Salesforce.

Key Points: 
  • Prov International is expanding into the Dominican Republic market with promise of economic growth.
  • TAMPA, Fla., April 18, 2022 /PRNewswire/ -- Prov International is expanding into the Dominican Republic market with promise of economic growth.
  • With a track record of inspiring growth, creation of jobs and economic opportunities, ProV is determined to replicate these results in the Dominican Republic.
  • The President of the Dominican Republic, Luis Abinader inaugurated ProV's Salesforce Center of Excellence.

BACARDÍ® RUM WANTS TO UNLEASH YOUR "SUMMER SELF" IN ITS BRAND-NEW "MOVE LIKE IT'S SUMMER" CAMPAIGN

Retrieved on: 
Monday, April 4, 2022
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HAMILTON, Bermuda, April 4, 2022 /PRNewswire/ -- Following the iconic rum brand's 1,000th award milestone, BACARDÍ rum is hitting "play" on summertime vibes and sun-soaked festivities in its colorful "Move Like It's Summer" creative ad campaign. The new iteration, under the brand's "Do What Moves You" ethos, encourages everyone to embrace their summer selves, seize the flavor of life, and soak up every ounce of sunshine this summer with BACARDÍ in hand.

Key Points: 
  • Centered around summertime sips including BACARDReal Rum Canned Cocktails and cups brimming with BACARDCoconut and BACARDSuperior rum-infused cocktails the newfangled campaign plays up the warm-weather occasions we've all been waiting for.
  • Along with its new "Move Like It's Summer" campaign, BACARDwelcomes the season with flavorful additions to its product portfolio.
  • After all, no one puts more Caribbean in a can than BACARD, so, ditch the shakers, shots and mixers, and stay moving with BACARDReal Rum Canned Cocktails.
  • Get your hands on new BACARDReal Rum Canned Cocktail flavors and more by visiting www.DrinkBACARDI.com , and for more information on BACARD rum, visit www.BACARDI.com .

StrikeForce Technologies Provides a Business Update for 2022

Retrieved on: 
Tuesday, January 18, 2022
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EDISON, N.J., Jan. 18, 2022 (GLOBE NEWSWIRE) -- StrikeForce Technologies, Inc. (OTCQB: SFOR), a cyber security company that provides next-gen cyber, privacy & data protection solutions for consumers, corporations & government agencies, issues an update for 2022 on its current business activities and future growth potential.

Key Points: 
  • EDISON, N.J., Jan. 18, 2022 (GLOBE NEWSWIRE) -- StrikeForce Technologies, Inc. (OTCQB: SFOR), a cyber security company that provides next-gen cyber, privacy & data protection solutions for consumers, corporations & government agencies, issues an update for 2022 on its current business activities and future growth potential.
  • To say that StrikeForce is undergoing a business transformation that will reshape our future and propel sales and increase shareholder value is an understatement, says Mark L. Kay, CEO of StrikeForce.
  • StrikeForce recognizes the need for anobjective, foundational structureback in November 2020 as StrikeForce commissioned Aite-Novarica to conduct a study before shedding light on crucial standardization considerations.
  • StrikeForce Technologies, Inc. (OTCQB: SFOR) is headquartered in Edison, N.J., and can be reached at www.strikeforcetech.com or by phone at (732) 661-9641 or toll-free at (866) 787-4542.

Global Colorectal Cancer Screening Market (2021 - 2026): North America is Expected to Dominate the Market - ResearchAndMarkets.com

Retrieved on: 
Wednesday, December 22, 2021
Health, Oncology, Organic, Colorectal cancer, Genetic testing, FAP, Colonoscopy, Adoption, Centrul Național Media, Polyp, Lung cancer, Disease, Risk, Patient, Skin, Colon, Death, United States Preventive Services Task Force, Diagnosis, COVID-19, Research, Endoscopy, Incidence, Lancet, National, International Agency for Research on Cancer, HNPCC, Large intestine, Prevalence, Rectum, CAGR, Pharmaceutical industry, Medical imaging, Vaccine, Dietary supplement, Cancer, Growth

The "Colorectal Cancer Screening Market - Growth, Trends, COVID-19 Impact, and Forecasts (2021 - 2026)" report has been added to ResearchAndMarkets.com's offering.

Key Points: 
  • The "Colorectal Cancer Screening Market - Growth, Trends, COVID-19 Impact, and Forecasts (2021 - 2026)" report has been added to ResearchAndMarkets.com's offering.
  • The Colorectal Cancer Screening Market is expected to register a CAGR of 5.4% in the forecast period of 2021-2026.
  • The major factors for the growth of the colorectal cancer screening market include the advent of efficacious genetic tests, an increase in the prevalence of colorectal cancer, and increasing cancer prevention initiatives.
  • The risk of Colorectal Cancer is higher in people with a strong family history of colorectal cancer, i.e., inherited colon cancer syndromes.

NIELSEN ONE ALPHA LAUNCHES WITH DISNEY AND MAGNA MARKING SIGNIFICANT MILESTONE TOWARDS ITS SINGLE CROSS-PLATFORM MEASUREMENT SOLUTION

Retrieved on: 
Tuesday, December 21, 2021
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Disney and MAGNA join several agencies, advertisers and publishers as Nielsen ONE Alpha participants from both the buy and sell sides of the industry.

Key Points: 
  • Disney and MAGNA join several agencies, advertisers and publishers as Nielsen ONE Alpha participants from both the buy and sell sides of the industry.
  • "We are pleased to join the Nielsen ONE Alpha program to ensure it accurately creates a holistic view of ad performance and content viewership for the industry."
  • Access to Nielsen ONE Alpha will give users an ability to measure advertising content across linear and digital platforms and provide holistic and harmonized ad metrics.
  • Nielsen shapes the world's media and content as a global leader in audience measurement, data and analytics.