ZMP

Zeta Marketing Platform Surges With 64% YoY Increase in Omnichannel Marketing During Holiday Season Kickoff

Retrieved on: 
Wednesday, November 29, 2023

Zeta Global (NYSE: ZETA), the AI-powered Marketing Cloud, today announced record-setting performance for the Zeta Marketing Platform (ZMP) in omnichannel digital marketing (64% YoY increase) and 100% uptime during the five-day period between Black Friday and Cyber Monday.

Key Points: 
  • Zeta Global (NYSE: ZETA), the AI-powered Marketing Cloud, today announced record-setting performance for the Zeta Marketing Platform (ZMP) in omnichannel digital marketing (64% YoY increase) and 100% uptime during the five-day period between Black Friday and Cyber Monday.
  • View the full release here: https://www.businesswire.com/news/home/20231129784487/en/
    Zeta Marketing Platform Surges With 64% YoY Increase in Omnichannel Marketing During Holiday Season Kickoff - From Black Friday through Cyber Monday, Zeta reports 100% uptime as more enterprise brands rely on the AI-powered platform to increase consumer engagement, conversions, and business growth.
  • (Photo: Business Wire)
    Proceeding the holiday weekend, Zeta’s intelligence predicted that this year’s holiday season – Black Friday through Cyber Monday in particular – would be poised for higher amounts of consumer spending, as reported in the 2023 Zeta Holiday Shopping Trends Report .
  • As we reflect on this record-breaking activity for the Zeta Marketing Platform, this shows that Zeta is the right choice for organizations who want the highest return on investment and to stay ahead of their competitors.”
    View source version on businesswire.com: https://www.businesswire.com/news/home/20231129784487/en/

Zeta Global Releases Intelligence-Powered Marketing Innovations to Boost Enterprise Business Growth

Retrieved on: 
Wednesday, October 11, 2023

Zeta Global (NYSE: ZETA), the AI-powered Marketing Cloud, announced new Zeta Marketing Platform (ZMP) solutions to provide enterprise brands with powerful AI-enabled capabilities that deliver better experiences for consumers and better results for marketing programs.

Key Points: 
  • Zeta Global (NYSE: ZETA), the AI-powered Marketing Cloud, announced new Zeta Marketing Platform (ZMP) solutions to provide enterprise brands with powerful AI-enabled capabilities that deliver better experiences for consumers and better results for marketing programs.
  • During the conference’s Product Keynote, Zeta’s Chief Technology Officer, Chris Monberg, and Chief Data Officer, Neej Gore, unveiled new innovations in identity, generative AI, and consumer engagement delivered through the Zeta Marketing Platform (ZMP).
  • The unified solutions within a single platform will enable enterprise brands to unlock actionable intelligence to make more informed business decisions, improve personalization across all touchpoints, and deliver stronger business results for brands.
  • The presentation of the latest Zeta Marketing Platform roadmap and innovations and all other Zeta Live sessions can be viewed on-demand here .

Latest ZeeVee ZyPer Management Platform Update Focuses on Enhanced Security Features

Retrieved on: 
Tuesday, October 3, 2023

"Our main goal with the latest ZyPer Management Platform update was to make the set-up and management of IP security as pain-free and intuitive as possible," said Jeremy Greene, ZeeVee's co-founder and vice president, Software and Quality.

Key Points: 
  • "Our main goal with the latest ZyPer Management Platform update was to make the set-up and management of IP security as pain-free and intuitive as possible," said Jeremy Greene, ZeeVee's co-founder and vice president, Software and Quality.
  • "The combination of updated features reflects our constant focus on security focused engineering and puts ZeeVee in a leadership role in the pro AV market."
  • Among the many new security features of the ZMP 3.0 platform are:
    Network: The platform features a comprehensive set of commands to manage X.509 certificates.
  • Additional ZMP 3.0 features include:
    For additional information on ZeeVee's ZyPer Management Platform 3.0, please visit www.zeevee.com .

Zeta Global Named a Leader in the IDC MarketScape: Worldwide Omni-Channel Marketing Platforms for B2C Enterprises

Retrieved on: 
Thursday, September 7, 2023

Zeta Global (NYSE : ZETA), the AI-Powered Marketing Cloud, today announced it has been named a Leader in the IDC MarketScape: Omni-Channel-Marketing Platforms for B2C Enterprises 2023 Vendor Assessment*.

Key Points: 
  • Zeta Global (NYSE : ZETA), the AI-Powered Marketing Cloud, today announced it has been named a Leader in the IDC MarketScape: Omni-Channel-Marketing Platforms for B2C Enterprises 2023 Vendor Assessment*.
  • This IDC MarketScape evaluates 14 vendors in the omni-channel marketing platforms for B2C Enterprises space.
  • Gerry Murray, Research Director of IDC’s MarketScape of IDC’s Enterprise Marketing Technology Service stated, “The Zeta Marketing Platform was recognized for reducing multivendor complexity across email service providers (ESP), customer data platforms (CDP), demand-side platforms (DSP), and omni-channel engagement.
  • To learn more about the Zeta Marketing Platform and other trends in intelligence, marketing, and creativity, tune into Zeta’s annual conference, ZETA LIVE 2023, on Thursday, September 28th.

Independent Study Reveals Almost Half of Marketers Do Not Trust the Reliability of Their Data Due to Fragmented Tools and Poor Integration

Retrieved on: 
Tuesday, July 11, 2023

Marketers can achieve a better return on their technology investment by developing a comprehensive integration strategy that has the flexibility to optimize existing technology and connect multiple solutions, disparate data sets, and fragmented processes.

Key Points: 
  • Marketers can achieve a better return on their technology investment by developing a comprehensive integration strategy that has the flexibility to optimize existing technology and connect multiple solutions, disparate data sets, and fragmented processes.
  • The analysis was based on surveying hundreds of US marketers responsible for customer experience tools.
  • The Forrester study shares how companies can understand and utilize the long-term benefits of an optimally integrated data/tech environment.
  • Data Without Intelligence Slows Speed-To-Market and Impairs the Bottom Line: Only half surveyed of marketers are confident in their data, including quality, security, reliability, and activation.

ZeeVee to Feature Latest AV Distribution Solutions at InfoComm 2023

Retrieved on: 
Monday, May 22, 2023

LITTLETON, Mass., May 22, 2023 /PRNewswire/ -- ZeeVee will unveil its latest AV signal distribution solutions, including a new 1 Gig, AVoIP encoder and decoder, at InfoComm 2023 (June 14 - 16), booth 4061.

Key Points: 
  • LITTLETON, Mass., May 22, 2023 /PRNewswire/ -- ZeeVee will unveil its latest AV signal distribution solutions, including a new 1 Gig, AVoIP encoder and decoder, at InfoComm 2023 (June 14 - 16), booth 4061.
  • Under the theme "From simple meeting spaces to complex AV integration projects," ZeeVee will introduce the ZyPerUHD60-2E 3x1 input, dual LAN encoder and ZyPerUHD60-2D dual LAN decoder.
  • "More than ever, end-users are tasking their integrators to deploy the most advanced signal distribution solutions available to meet their present and long-range needs," said Bob Michaels, CEO, ZeeVee.
  • More information about all of ZeeVee's ISE 2023 offerings is available online at www.zeevee.com or contact [email protected] .

 Zeta Introduces Generative AI Agents That Solve Critical Marketing Questions, Powered by ZOE

Retrieved on: 
Tuesday, May 2, 2023

Zeta Global (NYSE: ZETA), the AI-Powered Marketing Cloud, today announced new generative AI capabilities that are natively integrated into the Zeta Marketing Platform (ZMP), putting the power of AI directly into marketers’ hands to solve their most critical business questions and go-to-market strategies.

Key Points: 
  • Zeta Global (NYSE: ZETA), the AI-Powered Marketing Cloud, today announced new generative AI capabilities that are natively integrated into the Zeta Marketing Platform (ZMP), putting the power of AI directly into marketers’ hands to solve their most critical business questions and go-to-market strategies.
  • Starting today with a roadmap toward 2025, new generative AI agents powered by ZOE (Zeta Opportunity Engine) and evolved from ChatBotZeta technology will behave, experience, and learn like humans within the ZMP.
  • Zeta Co-Founder, Chairman, and CEO, David A. Steinberg stated, “For years, we have known that the rise of generative AI would be a paradigm shift, raising the bar for business growth acceleration.
  • That is why the underlying DNA of the Zeta Marketing Platform has been built on AI since inception.

The Zeta Marketing Platform Unveils New Capabilities That Empower Marketers to Drive More Predictable Outcomes

Retrieved on: 
Tuesday, March 7, 2023

Zeta Global (NYSE: ZETA), the AI-Powered Marketing Cloud, today introduced new Zeta Marketing Platform (ZMP) innovations that provide enterprise companies with powerful AI-enabled capabilities that deliver more predictable results from marketing investments.

Key Points: 
  • Zeta Global (NYSE: ZETA), the AI-Powered Marketing Cloud, today introduced new Zeta Marketing Platform (ZMP) innovations that provide enterprise companies with powerful AI-enabled capabilities that deliver more predictable results from marketing investments.
  • “Predictability of return on marketing investment is at a premium during times of uncertainty.
  • Scores are derived from real-time Zeta Data signals, ensuring the audiences you target are the most receptive to your offer.
  • Zeta enables platform users to add their own connections to data warehouses, such as Snowflake, with minimal technical preconfiguring.

Zeta Introduces 'ChatBotZeta' Beta Test

Retrieved on: 
Thursday, February 9, 2023

Zeta Global (NYSE: ZETA), the Data-Powered Marketing Cloud, today introduced the beta launch of ChatBotZeta, a product that reads and synthesizes trillions of consumer signals from Zeta’s proprietary Data Cloud with generative artificial intelligence (AI) to produce conversational attributes and descriptions of individuals.

Key Points: 
  • Zeta Global (NYSE: ZETA), the Data-Powered Marketing Cloud, today introduced the beta launch of ChatBotZeta, a product that reads and synthesizes trillions of consumer signals from Zeta’s proprietary Data Cloud with generative artificial intelligence (AI) to produce conversational attributes and descriptions of individuals.
  • This innovation underscores Zeta’s long-standing commitment to embed data-driven intelligence into the Zeta Marketing Platform (ZMP), ultimately improving marketing efficiency and effectiveness for enterprise brands.
  • "Zeta has a long history of leading the marketing technology industry with AI at the core of our platform.
  • To date, the public can test the early beta version and discover broader, simplified data attributes about themselves at www.chatbotzeta.com .

ZeeVee Extends Line of AV Signal Distribution Products for All Applications 'From Huddle Rooms to the Largest Pro AV Integration Projects' at ISE 2023

Retrieved on: 
Tuesday, January 31, 2023

BARCELONA, Spain, Jan. 31, 2023 /PRNewswire/ -- ZeeVee unveils its latest AV signal distribution solutions that further extends the industry's widest range of products for virtually any application at ISE 2023 (January 31 – February 3), booth 5D250.

Key Points: 
  • BARCELONA, Spain, Jan. 31, 2023 /PRNewswire/ -- ZeeVee unveils its latest AV signal distribution solutions that further extends the industry's widest range of products for virtually any application at ISE 2023 (January 31 – February 3), booth 5D250.
  • Under the theme "From huddle rooms to the largest pro AV integration projects," the company is highlighting its new ZyPerUHD60 AVoIP encoders and decoders, ZyPer4K SDVoE encoder and decoder wall plates and HDMI 2.0 extender kit.
  • "We have already established ZeeVee as the company with the industry's widest-ranging product line for applications of all sizes and complexities.
  • It eliminates the need for a separate AV network or equipment for the distribution of video and other AV content.