Optimove Grows Presence in South Africa via Amelco Partnership
South Africa is a sports betting hotbed and the continent's biggest gambling market, as its Gross Gambling Revenue is expected to pass $2.3 billion by the end of 2023.
- South Africa is a sports betting hotbed and the continent's biggest gambling market, as its Gross Gambling Revenue is expected to pass $2.3 billion by the end of 2023.
- Optimove's partnership with Amelco already includes as joint client the fast-growing South African operators Lulubet and others.
- Optimove's leading all-in-one CRM Marketing platform will enable South African operators to build stronger long-term relationships with their players.
- "Optimove's CRM Marketing solutions have proved invaluable for our joint clients in South Africa," said Brandon Walker, Business Development Manager at Amelco.