STUDY: 96% of B2B Marketers Have A Documented Account-Based Marketing Strategy In Place
ABM is a strategy where marketing and sales teams collaborate to create personalized buying experiences for a mutually identified set of high-value accounts.
- ABM is a strategy where marketing and sales teams collaborate to create personalized buying experiences for a mutually identified set of high-value accounts.
- It has gained popularity over traditional marketing approaches Foundry found that 96% of marketers have a documented ABM strategy.
- According to our research, most organizations have in place a documented account-based marketing strategy and have been running such programs for at least a year now, said Raap.
- Triblios Account-Based Marketing (ABM) platform orchestrates marketing and sales campaigns at every stage of the purchase journey.