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AdAdapted Expands Partnership With the National Frozen and Refrigerated Foods Association Into 2024

Retrieved on:

Wednesday, September 6, 2023

Advertising, Partnership, ANN, CPG, JDM, LiveRamp, Kellogg's, National Frozen & Refrigerated Foods Association, Comscore, Tasty, NFRA, Tyson Foods, Online shopping

ANN ARBOR, Mich., Sept. 6, 2023 /PRNewswire/ -- AdAdapted, an advertising technology solution that gets brands onto shopping lists and into e-commerce grocery carts, announced today that it will continue and expand its partnership with the National Frozen and Refrigerated Foods Association (NFRA) for the third straight year. Among other benefits, the nonprofit association offers its member companies participation in co-op media programs throughout the year. Since 2022, AdAdapted has been the primary offering in these programs, providing participating brands with shoppable media solutions to drive measurable sales both in-store and online.

Key Points:

For the third consecutive year, the National Frozen and Refrigerated Foods Association will tap AdAdapted to provide members with two innovative shoppable media programs
ANN ARBOR, Mich., Sept. 6, 2023 /PRNewswire/ -- AdAdapted , an advertising technology solution that gets brands onto shopping lists and into e-commerce grocery carts, announced today that it will continue and expand its partnership with the National Frozen and Refrigerated Foods Association (NFRA) for the third straight year.
Participating members benefit through two sponsored programs annually, the NFRA's March Frozen Foods Month (MFFM) and June Dairy Month (JDM) initiatives.
NFRA members that have recently participated include Del Monte, Kellogg Company, Sargento Foods, Tillamook, Tyson Foods and many others.
"We are thrilled to continue working with the NFRA in 2024," said Molly McFarland, co-founder and CRO, AdAdapted.

TVB to Host Two-Day Hybrid Forward Conference for Thousands of Local Broadcast TV Executives, Media Agencies and Marketers

Retrieved on:

Wednesday, September 6, 2023

TVB will host a two-day hybrid 2023 Forward Conference with a virtual sales event on September 21, 2023 that will deliver a multi-dimensional, multi-media experience for thousands of industry sales executives.

Key Points:

TVB will host a two-day hybrid 2023 Forward Conference with a virtual sales event on September 21, 2023 that will deliver a multi-dimensional, multi-media experience for thousands of industry sales executives.
The Forward Sales Conference will follow an in-person live Executive Summit on September 14, 2023 for senior broadcast and agency leadership.
Since TVB re-imagined the Forward conference into a virtual multi-media experience in 2021, nearly 5,000 registrants - broadcast TV c-suite and senior leadership, media agency and brand executives, mid to senior-level media planners and buyers and sales executives – have attended the conference each of the last two years.
In addition, content from the Executive Summit will be made available for on-demand viewing during the virtual Forward Sales Conference.

THE VIDEO WORLD IS GROWING FAST: THE LONGTAIL OF CTV EXPANDS ITS REACH

Retrieved on:

Tuesday, August 29, 2023

RESTON, Va., Aug. 29, 2023 /PRNewswire/ -- Comscore, Inc. (Nasdaq: SCOR), a global, trusted partner for planning, transacting and evaluating media, today released its 7th annual State of Streaming report, which shows a 21% increase in the number of CTV hours per household watched, rising almost 2B year-over-year in 2023, up from 9.6B to 11.5B (May '22-May '23) with ad supported services capturing the bulk of new viewing.

Key Points:

The 2023 State of Streaming report examines the current state of streaming adoption, growth trends and services, to help brands and advertisers improve their reach and targeting.
According to the analysis, the streaming audience size also continues to grow, up to 73% (YoY) from 69% in 2022.
Digital video is accelerating its growth: Hours watched on connected devices have risen 20% year-over-year with 81% of WiFi households now streaming on CTV.
The 2023 State of Streaming findings will be presented during a live webinar at 2pm ET on August 29, 2023.

Consumable's Audio Everywhere Marketplace Partners with Comscore: Boasts Verified Audience of 118 Million Monthly Active Users

Retrieved on:

Monday, August 28, 2023

Advertising, Professional services, Partnership, Senior, Consumer-generated advertising, CPG, Comscore, Fashion, Nielsen Audio, Retail, Active users, Consumables, LTR, Telco, Finance, Tech, Entertainment

This strategic partnership solidifies Consumable's position as a leader in the industry, with the newly verified audience of 118 million Monthly Active Users (Comscore Media Metrix Custom Reporting, June 2023, U.S.) showcasing the platform's extensive reach and impact.

Key Points:

This strategic partnership solidifies Consumable's position as a leader in the industry, with the newly verified audience of 118 million Monthly Active Users (Comscore Media Metrix Custom Reporting, June 2023, U.S.) showcasing the platform's extensive reach and impact.
This announcement solidifies a significant milestone in Consumable's journey for additional 3rd party verification of its marketplace.
Advertisers can now confidently tailor their strategies to engage the 118 million MAU within Consumable's verified audience.
The partnership with Comscore Media Metrix ensures advertisers can harness the power of a verified and substantial audience, leading to more targeted and effective campaigns.

This Week in People & Culture News: 11 Stories You Need to See

Retrieved on:

Friday, August 25, 2023

NEW YORK, Aug. 25, 2023 /PRNewswire/ -- With thousands of press releases published each week, it can be difficult to keep up with everything on PR Newswire. To help journalists covering different cultural groups stay on top of the week's most newsworthy and popular releases, here's a roundup of stories from the week that shouldn't be missed.

Key Points:

A roundup of the week's most newsworthy culture press releases from PR Newswire, including research into older adults' feelings of loneliness and isolation.
NEW YORK, Aug. 25, 2023 /PRNewswire/ -- With thousands of press releases published each week, it can be difficult to keep up with everything on PR Newswire.
To help journalists covering different cultural groups stay on top of the week's most newsworthy and popular releases, here's a roundup of stories from the week that shouldn't be missed.
The list below includes the headline (with a link to the full text) and an excerpt from each story.

New American Funding Hires Andrew Strickman as Chief Marketing Officer

Retrieved on:

Thursday, August 24, 2023

TUSTIN, Calif., Aug. 24, 2023 /PRNewswire/ -- New American Funding (NAF), one of the nation's top independent mortgage lenders, announces the expansion of its executive leadership team with the appointment of Andrew Strickman as NAF's Chief Marketing Officer. As NAF continues to experience hypergrowth in its 20th year, the addition of Strickman will allow the company to continue to meet the needs of a maturing business and a growing brand.

Key Points:

TUSTIN, Calif., Aug. 24, 2023 /PRNewswire/ -- New American Funding (NAF), one of the nation's top independent mortgage lenders, announces the expansion of its executive leadership team with the appointment of Andrew Strickman as NAF's Chief Marketing Officer.
With more than 20 years of experience, Strickman is a marketer with noted success building strong, differentiated brands that drive business value.
In his role as CMO, Strickman will lead the company's marketing and branding efforts going forward.
Strickman spent two years leading major campaign development and execution in Global Consumer Marketing at Yahoo, and eight years leading early influencer and word-of-mouth marketing agency Ammo Marketing through its acquisition by Dentsu Aegis.

Code Security Startup Pixee Emerges From Stealth to Automate Code Hardening and Vulnerability Remediation for Developer Teams

Retrieved on:

Tuesday, August 22, 2023

"We’re in a developer productivity revolution thanks to automation, low code and no code platforms, the cloud and serverless, and DevOps practices.

Key Points:

"We’re in a developer productivity revolution thanks to automation, low code and no code platforms, the cloud and serverless, and DevOps practices.
“Right now, developers use humans and noisy security scanners to “find the weaknesses” for them as they write code.
It will automatically analyze the entire pull request and immediately provide back re-written code that incorporates security best practices and code hardening improvements.
“What excites me about the Pixee team is their profound understanding of both software security and developer experience.

Empower Media Hosts Media Measurement Conference

Retrieved on:

Monday, August 21, 2023

Technology, Marketing, Other Technology, Advertising, Communications, Professional Services, Media, Data Analytics, Data Management, Partnership, CMO, Comscore, Scripps, Big data, Sales, Cryptocurrency, Empower, Nielsen

Against this backdrop, executives from Nielsen, VideoAmp, Comscore, and iSpot attended a two-day Media Summit in Cincinnati held by Empower Media, a leading advertising and marketing agency.

Key Points:

Against this backdrop, executives from Nielsen, VideoAmp, Comscore, and iSpot attended a two-day Media Summit in Cincinnati held by Empower Media, a leading advertising and marketing agency.
Presentations focused on planning for expected and continued media measurement and currency disruption across the modern media landscape.
“In the next 12 months, we anticipate media currency options will evolve to industry-wide media currency fragmentation as media companies settle with their unique and preferred currency partner.
Grateful that our media agency Empower is on the forefront of such thought leadership and clearly leveraging their working relationship with all key measurement and currency companies.

SEEHER, IN PARTNERSHIP WITH COMSCORE, UNVEILS INDUSTRY-FIRST 'GENDER EQUALITY MEASUREMENT' FOR DIGITAL PLATFORMS AT ANA DATA, ANALYTICS AND MEASUREMENT CONFERENCE

Retrieved on:

Monday, August 21, 2023

SCOR, Advertising, Partnership, Gender equality, Senior, Marketing, Intelligence, Woman, Movement, Organization, Ecosystem, Conference, Behavior, Comscore

NEW YORK, Aug. 21, 2023 /PRNewswire/ -- ANA's SeeHer, the largest global movement to eliminate gender bias in advertising and media and Comscore (NASDAQ: SCOR), a trusted partner for planning, transacting, and evaluating media, today at the 2023 ANA Data, Analytics & Measurement Conference unveiled GEM® Audiences, an industry-first digital planning audience insight tool.

Key Points:

"SeeHer has continued to advance vital tools that allow marketers and their agencies to embed gender equality in their media planning and buying practices.
This ground-breaking measurement system for the ever-evolving digital ecosystem is one that will reach the next generation of consumers like no other has before.
We are incredibly honored to partner with Comscore on this next dimension of world-changing technology," said Christine Guilfoyle, President, SeeHer ANA.
Yet, only 16% of women feel that they are usually portrayed accurately," added Latha Sarathy, Chief Research Officer, ANA and SeeHer.

Enthusiast Gaming Reports Second Quarter 2023 Results

Retrieved on:

Monday, August 14, 2023

LOS ANGELES, Aug. 14, 2023 (GLOBE NEWSWIRE) -- Enthusiast Gaming Holdings Inc. (“Enthusiast Gaming” or the “Company”) (NASDAQ: EGLX; TSX: EGLX), a leading gaming media and entertainment company, today announced financial results for the three and six months ended June 30, 2023 (“Q2 2023”).

Key Points:

LOS ANGELES, Aug. 14, 2023 (GLOBE NEWSWIRE) -- Enthusiast Gaming Holdings Inc. (“Enthusiast Gaming” or the “Company”) (NASDAQ: EGLX; TSX: EGLX), a leading gaming media and entertainment company, today announced financial results for the three and six months ended June 30, 2023 (“Q2 2023”).
“The underlying trends of our business are highly encouraging, suggesting significant improvements in our consolidated results in the second half of 2023 and into 2024.
Additionally, aligned with our commitment to diversity and inclusion, Luminosity Gaming formed two new all-female teams: Luminosity Gaming Red and Luminosity Gaming Green which compete in Apex Legends.
The results represent 28% year-over-year growth in Unique Visitor traffic to Enthusiast Gaming’s digital media Property of gaming communities, content, and creators (Comscore Media Metrix® Multi-Platform, Total Audience, May 2023, U.S.).