Comscore

Syndigo Names Dan Hess as Chief Product Officer

Retrieved on: 
Wednesday, November 8, 2023

ATLANTA, Nov. 8, 2023 /PRNewswire/ -- Syndigo, a leading SaaS commerce data management provider, and a portfolio company of Summit Partners and The Jordan Company, today announced their most recent executive appointment, with Dan Hess joining as the company's Chief Product Officer and member of the Executive Leadership Team.

Key Points: 
  • Hess joins Industry-leading SaaS commerce data management, syndication, and analytics provider to lead product innovation in next stage of company growth
    ATLANTA, Nov. 8, 2023 /PRNewswire/ -- Syndigo, a leading SaaS commerce data management provider, and a portfolio company of Summit Partners and The Jordan Company, today announced their most recent executive appointment, with Dan Hess joining as the company's Chief Product Officer and member of the Executive Leadership Team.
  • Hess was most recently Global Chief Product Officer for The NPD Group, the global leader in B2C and B2B analytics in 20+ industries including technology, apparel, beauty, media, gaming, foodservice and food consumption.
  • Prior to NPD, Hess served as Chief Product Officer of Comscore, a media delivery and consumption measurement firm across digital, TV, and box-office platforms.
  • "I'm thrilled to have Dan join Syndigo as we continue to build upon our leading data management, product syndication, and analytics platforms," said CEO Simon Angove.

The Minnesota Wild of the National Hockey League, signs Multi-Year Deal with Comscore to Access Instant Local Market Measurement

Retrieved on: 
Tuesday, November 7, 2023

RESTON, Va., Nov. 7, 2023 /PRNewswire/ -- Comscore, a global, trusted partner for planning, transacting, and evaluating media today announced the signing of a measurement license with the Minnesota Wild of the National Hockey League. Coinciding with the start of the 2023-2024 season, the multi-year agreement provides the Wild with access to Comscore's cutting-edge local television measurement solution that provides instant access to local market audience data.

Key Points: 
  • RESTON, Va., Nov. 7, 2023 /PRNewswire/ -- Comscore, a global, trusted partner for planning, transacting, and evaluating media today announced the signing of a measurement license with the Minnesota Wild of the National Hockey League.
  • Coinciding with the start of the 2023-2024 season, the multi-year agreement provides the Wild with access to Comscore's cutting-edge local television measurement solution that provides instant access to local market audience data.
  • "The Comscore Local TV data allows our sales and marketing organization much greater visibility into market activity as we continue to expand our programming footprint."
  • Comscore's local TV solution combines real-world TV viewership information with advanced household-level consumer and demographic data, providing greater accuracy to customers' advertiser base.

Comscore Reports Third Quarter 2023 Results

Retrieved on: 
Monday, November 6, 2023

RESTON, Va., Nov. 6, 2023 /PRNewswire/ -- Comscore, Inc. (Nasdaq: SCOR), a trusted partner for planning, transacting, and evaluating media across platforms, today reported financial results for the quarter ended September 30, 2023.

Key Points: 
  • RESTON, Va., Nov. 6, 2023 /PRNewswire/ -- Comscore, Inc. (Nasdaq: SCOR), a trusted partner for planning, transacting, and evaluating media across platforms, today reported financial results for the quarter ended September 30, 2023.
  • Revenue in the third quarter was $91.0 million, down 1.9% from $92.8 million in Q3 2022.
  • On a combined basis, Activation and CCR delivered growth rates of 23% for the quarter and 26% year to date compared to 2022.
  • ET
    Management will host a conference call to discuss the results on Monday, November 6, 2023 at 5:00 p.m.

200 Million and Growing

Retrieved on: 
Tuesday, October 31, 2023

Miami, Fla., Oct. 31, 2023 (GLOBE NEWSWIRE) -- Latin Americans subscribe to an average of eight streaming services, according to a new survey conducted by Comscore, with sponsorship from Siprocal. The report focuses on the connected TV (CTV) landscape in seven Latin American countries: Argentina, Brazil, Chile, Colombia, Mexico, Peru and Uruguay. 

Key Points: 
  • The report focuses on the connected TV (CTV) landscape in seven Latin American countries: Argentina, Brazil, Chile, Colombia, Mexico, Peru and Uruguay.
  • Despite CTV being considered a developing business with technological acceleration and significant investments in the sector, its user base is already quite substantial: 200 million in Latin America.
  • The biggest numbers are those related to Brazil and Mexico: 66 million and 58 million, respectively.
  • Compared to 2022 figures, there has been an increase of 34% in the number of users in the region.

BuzzFeed, Inc. Announces Third Quarter 2023 Financial Results

Retrieved on: 
Thursday, November 2, 2023

Please refer to “Non-GAAP Financial Measures” below for a description of how it is calculated and the tables at the back of this earnings release for a reconciliation of our GAAP and non-GAAP results.

Key Points: 
  • Please refer to “Non-GAAP Financial Measures” below for a description of how it is calculated and the tables at the back of this earnings release for a reconciliation of our GAAP and non-GAAP results.
  • These statements are forward-looking and actual results may differ materially as a result of many factors.
  • Refer to “Forward-Looking Statements” below for information on factors that could cause our actual results to differ materially from these forward-looking statements.
  • BuzzFeed’s management team will hold a conference call to discuss our third quarter 2023 results today, November 2, at 5PM ET.

Analysis: In a Wave of Online Misinformation, Multiscreen TV Delivers Consumer Trust

Retrieved on: 
Tuesday, October 31, 2023

NEW YORK, Oct. 31, 2023 /PRNewswire/ -- The world is in an age of misinformation, particularly in online media. Why should brands care? Might brands be inadvertently responsible? How can brands mitigate their risk? The Video Advertising Bureau (VAB) examines those questions in its new report, The Credibility Crisis: How people find trusted news amidst a wave of misinformation.

Key Points: 
  • The Video Advertising Bureau (VAB) examines those questions in its new report, The Credibility Crisis: How people find trusted news amidst a wave of misinformation.
  • Eight of ten consumers are troubled by the proliferation of unreliable or false information across digital ad-tech platforms.
  • (Source: Edelman)
    An estimated $2.6B is spent annually on digital ad-tech platforms that openly publish news-related misinformation.
  • (NewsGuard and Comscore)
    For every $2.16 spent on news websites in the U.S., $1 is spent on misinformation.

Cadent Adds Proximic by Comscore to Cadent Aperture Platform for Enhanced ID-Based Audience Targeting

Retrieved on: 
Tuesday, October 31, 2023

NEW YORK, Oct. 31, 2023 /PRNewswire/ -- Cadent, the largest independent solutions provider for advanced TV advertising, and Proximic by Comscore, a division of Comscore, Inc. (NASDAQ: SCOR) and leading provider of audience and content targeting solutions for programmatic activation, today announced a two-part partnership, beginning with the now live integration of Proximic by Comscore's ID-based audience suite into Cadent Aperture Platform. The second phase will integrate Proximic by Comscore's Predictive Audiences and content targeting tools into the Aperture Converged TV DSP.

Key Points: 
  • The second phase will integrate Proximic by Comscore's Predictive Audiences and content targeting tools into the Aperture Converged TV DSP.
  • This partnership combines the capabilities of Aperture Platform and Proximic by Comscore to provide enhanced ID-based and ID-free audience targeting across linear and advanced TV, including addressable TV and CTV viewership audiences.
  • "By integrating Proximic by Comscore, we are enabling holistic targeting and measurement with their syndicated and custom audience segments."
  • Following the launch of Proximic by Comscore's ID-based audience suite in the Cadent Aperture Platform this fall, additional Predictive Audiences and content targeting tools are set to roll out in the coming months.

COMSCORE ADDS SOCIAL INCREMENTAL AUDIENCES TO ITS FLAGSHIP DIGITAL MEASUREMENT TOOL, FURTHER EXPANDING ITS CROSS-PLATFORM CAPABILITIES

Retrieved on: 
Thursday, October 26, 2023

NEW YORK, Oct. 26, 2023 /PRNewswire/ -- Comscore (NASDAQ: SCOR) a global, trusted partner for planning, transacting, and evaluating media today announced the inclusion of social metrics in its Media Metrix Multi-Platform suite which provides a deduplicated view of audiences across desktop, mobile, and social to enable publishers and brands to measure their comprehensive total digital population.

Key Points: 
  • By providing a complete view of digital audiences, Comscore's new Social Incremental enhancement enables agencies to achieve channel optimization and publishers to better position the complete reach of their properties for partners to transact on.
  • "We take enormous pride in the scale of our highly engaged audiences on social media.
  • Our Social Incremental methodology, which is inherently privacy-first, allows publishers with significant social presence to capture and monetize the full value of their deduplicated audiences across their entire footprint."
  • Comscore's Digital Industry Rankings will now report on the traffic inclusive of Social for entities that have worked with Comscore to activate this complete measurement.

COMSCORE TO ANNOUNCE THIRD QUARTER 2023 FINANCIAL RESULTS

Retrieved on: 
Wednesday, October 25, 2023

RESTON, Va., Oct. 25, 2023 /PRNewswire/ -- Comscore, Inc. (Nasdaq: SCOR), a trusted partner for planning, transacting and evaluating media, today announced that it plans to hold a conference call to discuss its financial results for the third quarter ended September 30, 2023 on Monday, November 6th at 5:00 p.m.

Key Points: 
  • RESTON, Va., Oct. 25, 2023 /PRNewswire/ -- Comscore, Inc. (Nasdaq: SCOR), a trusted partner for planning, transacting and evaluating media, today announced that it plans to hold a conference call to discuss its financial results for the third quarter ended September 30, 2023 on Monday, November 6th at 5:00 p.m.
  • ET.
  • Upon registration, all telephone participants will receive the dial-in number along with a unique PIN number that can be used to access the call.

Comscore Launches AI-Powered Political Audience Targeting Solutions Ahead of 2024 Election Season, Initially Exclusive to Media Buyers on The Trade Desk

Retrieved on: 
Tuesday, October 24, 2023

NEW YORK, Oct. 24, 2023 /PRNewswire/ -- Proximic by Comscore, a division of Comscore Inc. (NASDAQ:SCOR) and a leading provider of audience and content targeting solutions for programmatic activation, has enabled a new suite of audience segments that reach users based on exposure to specific political campaigns and local TV exposure. The new segments arrive today, available exclusively to clients of global digital media-buying platform, The Trade Desk.

Key Points: 
  • The new segments arrive today, available exclusively to clients of global digital media-buying platform, The Trade Desk.
  • Heading into the 2024 election year that's forecasted to exceed a record $10 billion in political ad spend1, these new segments allow marketers to reach political audiences in a privacy-centric way, using Comscore's unique, customizable political TV ad exposure segments.
  • "As more political advertisers look for ways for greater reach with right audiences, digital advertising becomes a critically important component to media campaigns.
  • "Media buyers will now have the ability to extend reach and drive incrementality over linear, to effectively compete in this hyper-competitive race."