TikTok

From Pickles to Viral: How Live Selling Catapulted One Online Shop to TikTok Sensation & 1.8x Monthly Growth in Sales

Retrieved on: 
Wednesday, September 27, 2023

Bad Addiction Boutique's live selling journey with the CommentSold platform has propelled them to an astonishing 1.8x surge in month-over-month GMV, growing sales to over $1M in August alone.

Key Points: 
  • Bad Addiction Boutique's live selling journey with the CommentSold platform has propelled them to an astonishing 1.8x surge in month-over-month GMV, growing sales to over $1M in August alone.
  • Leveraging their authentic live selling and community approach with CommentSold's cutting-edge live selling capabilities, Bad Addiction Boutique has harnessed the power of social channels, their website, and branded mobile app–to drive unprecedented growth.
  • This achievement is a testament to the growing enthusiasm for live selling in the fashion industry, where apparel reigns supreme as the most-watched category in video commerce programming.
  • In fact, 57% of first-time live sale shoppers originate directly from TikTok , making it a powerful platform for live selling, as evidenced by Bad Addiction Boutique's phenomenal success.

MassMutual Consumer Spending & Saving Index: In Pursuit of Happiness, Younger Generations Prioritize Money over Marriage

Retrieved on: 
Tuesday, September 19, 2023

Most younger Americans believe financial stability is a stronger determinant of personal happiness than the person they marry, according to the latest Consumer Spending & Saving Index from Massachusetts Mutual Life Insurance Company ( MassMutual ).

Key Points: 
  • Most younger Americans believe financial stability is a stronger determinant of personal happiness than the person they marry, according to the latest Consumer Spending & Saving Index from Massachusetts Mutual Life Insurance Company ( MassMutual ).
  • 74% with student loan debt are planning to cut back on their spending when student loan payments resume.
  • For Millennials, costumes (66%) and attending and/ or hosting in-person celebrations (61%) contribute the most to their anticipated increase in spending.
  • Research was also conducted with an additional sample of 500 adult Massachusetts residents from August 5-28, 2023.

Thompson Law Offices Sues Hyundai Motor America for Not Installing Industry Standard Anti-Theft Devices in Cars, Putting Customers at Higher Risk of Violent Crimes

Retrieved on: 
Tuesday, September 19, 2023

against Hyundai Motor America, Inc. for its failure to equip her Hyundai Elantra with an industry standard anti-theft ignition immobilizer, making it easier to steal, and her the target of a violent crime.

Key Points: 
  • against Hyundai Motor America, Inc. for its failure to equip her Hyundai Elantra with an industry standard anti-theft ignition immobilizer, making it easier to steal, and her the target of a violent crime.
  • As a result, Lawton was shot in the chest and nearly killed while thieves were attempting to steal her car.
  • “When Hyundai chose to gamble with safety, it bet the lives of Americans,” Thompson added.
  • Hyundai and Kia owners can learn more by visiting www.violentcartheft.com or calling (650) 513-6111.

Centr Unveils Brand Evolution With New Product Line Designed to Amplify Everyday Wellness Experiences Around the World

Retrieved on: 
Monday, September 18, 2023

Key Points: 
  • View the full release here: https://www.businesswire.com/news/home/20230918448370/en/
    Centr unveils brand evolution with new product line designed to amplify everyday wellness experiences around the world.
  • To help members integrate new Centr equipment into their routine, Centr is kicking off its first ever Functional Movement Challenge.
  • Currently, Centr fitness kits, accessories and strength equipment are available on Walmart.com and in 3,000 Walmart stores nationwide.
  • Follow Centr’s Facebook ( @Centr ), on Instagram ( @CentrFit ) and TikTok ( @Centrfitofficial ) for daily wellness advice and inspiration.

Zefr Expands TikTok Product to Provide Advertisers With Suitability Exclusions, in Collaboration with TikTok's Inventory Filter

Retrieved on: 
Thursday, September 21, 2023

LOS ANGELES, Sept. 21, 2023 /PRNewswire/ -- Zefr's global advertising partners can now further their responsible marketing goals on TikTok in collaboration with the platform's proprietary brand suitability solution, TikTok Inventory Filter.

Key Points: 
  • LOS ANGELES, Sept. 21, 2023 /PRNewswire/ -- Zefr's global advertising partners can now further their responsible marketing goals on TikTok in collaboration with the platform's proprietary brand suitability solution, TikTok Inventory Filter.
  • Zefr is providing video-level signals to inform TikTok's industry-leading Inventory Filter for GARM Suitability optimizations, giving advertisers even further control and transparency when using the TikTok Inventory Filter on campaigns.
  • Beyond brand safety, this collaboration will further improve advertiser trust in brand suitability, based on each GARM Brand Suitability standard definition.
  • "The continued innovation in brand suitability on TikTok reinforces Zefr's commitment to provide advertisers with a complete view of their brand suitability on platforms, mapped to the industry-standard GARM definitions.

Zefr Expands TikTok Product to Provide Advertisers With Suitability Exclusions, in Collaboration with TikTok's Inventory Filter

Retrieved on: 
Thursday, September 21, 2023

LOS ANGELES, Sept. 21, 2023 /PRNewswire/ -- Zefr's global advertising partners can now further their responsible marketing goals on TikTok in collaboration with the platform's proprietary brand suitability solution, TikTok Inventory Filter.

Key Points: 
  • LOS ANGELES, Sept. 21, 2023 /PRNewswire/ -- Zefr's global advertising partners can now further their responsible marketing goals on TikTok in collaboration with the platform's proprietary brand suitability solution, TikTok Inventory Filter.
  • Zefr is providing video-level signals to inform TikTok's industry-leading Inventory Filter for GARM Suitability optimizations, giving advertisers even further control and transparency when using the TikTok Inventory Filter on campaigns.
  • Beyond brand safety, this collaboration will further improve advertiser trust in brand suitability, based on each GARM Brand Suitability standard definition.
  • "The continued innovation in brand suitability on TikTok reinforces Zefr's commitment to provide advertisers with a complete view of their brand suitability on platforms, mapped to the industry-standard GARM definitions.

CeraVe Helps Expand Dermatology Residency Training Program at the George Washington University School of Medicine and Health Sciences

Retrieved on: 
Wednesday, September 20, 2023

NEW YORK, Sept. 20, 2023 /PRNewswire/ -- As part of its mission to provide therapeutic skincare for all, CeraVe is reinforcing its commitment to making dermatology more accessible for both patients and students hoping to enter the field through a new partnership with George Washington University. With limited access to dermatology in many parts of the country and roughly only one residency position per two interested applicants, this new partnership is another step in the brand's efforts to help grow the dermatological industry. Through George Washington University, CeraVe will provide funding to support a newly ACGME-approved residency position in the school's Department of Dermatology Resident Program.

Key Points: 
  • Through George Washington University, CeraVe will provide funding to support a newly ACGME-approved residency position in the school's Department of Dermatology Resident Program.
  • "We at CeraVe believe that everyone should benefit from the specialty of dermatology and our funding to George Washington University marks a small step towards reaching this goal," said Tom Allison, CeraVe Co-Founder and Senior Vice President of Professional Marketing.
  • The Department of Dermatology at George Washington University is dedicated to excellence in patient care, education and clinical research.
  • To learn more about CeraVe and its mission to achieve therapeutic skincare for all people, visit the brand on Facebook (@ceraveusa), Instagram (@cerave), TikTok (@cerave), X (@cerave) or at www.cerave.com .

BISSELL and "Brunch with Babs" Partner to Launch Little Green® HydroSteam® Pet Portable Deep Cleaner

Retrieved on: 
Tuesday, September 19, 2023

GRAND RAPIDS, Mich., Sept. 19, 2023 /PRNewswire/ -- Today BISSELL unveils its latest innovation – Little Green® HydroSteam® Pet – the only portable deep cleaner with the power of HydroSteam® Technology, making it easier than ever to clean messes on carpet, upholstery, auto interiors and even tile and grout. It features a built-in flow-through heater with temperature sensor that produces steam from a combination of water and BISSELL® cleaning solution. This unique system is optimized to create the best cleaning performance, resulting in up to 50% better cleaning of the toughest stains.

Key Points: 
  • The brand enlisted Barbara 'Brunch with Babs' Costello, TikTok's favorite grandmother, to put Little Green® HydroSteam® Pet cleaner to work.
  • Additional product features of Little Green® HydroSteam® Pet portable deep cleaner include:
    Fast drying capability, drying upholstery in about 25 Minutes* so you can enjoy clean, dry furniture quicker.
  • The Little Green® HydroSteam® Pet is the third cleaner from BISSELL to feature the groundbreaking HydroSteam® Technology.
  • The new Little Green® HydroSteam® Pet portable deep cleaner doesn't just clean up after pets, it helps save them, too.

Academy Sports + Outdoors Opens First Kyle Store

Retrieved on: 
Tuesday, September 19, 2023

KATY, Texas, Sept. 19, 2023 /PRNewswire/ -- Academy Sports + Outdoors ("Academy") (Nasdaq: ASO), a leading full-line sporting goods and outdoor recreation retailer, is excited to announce the opening of its first store in the Kyle area. Located at 5755 Kyle Parkway, the approximately 56,000-square-foot store brings a wide assortment of sports and outdoor merchandise to the area. This marks the fifth store Academy has opened in 2023. Academy plans to continue its expansion efforts with the goal of opening a total of 120 to 140 new stores by the end of 2027.

Key Points: 
  • KATY, Texas, Sept. 19, 2023 /PRNewswire/ -- Academy Sports + Outdoors ("Academy") (Nasdaq: ASO), a leading full-line sporting goods and outdoor recreation retailer, is excited to announce the opening of its first store in the Kyle area.
  • Located at 5755 Kyle Parkway, the approximately 56,000-square-foot store brings a wide assortment of sports and outdoor merchandise to the area.
  • This marks the fifth store Academy has opened in 2023.
  • "As Academy Sports + Outdoors expands in our home state, we are thrilled to bring more sports and outdoor fun to the Kyle community," said Sam Johnson, Academy's Executive Vice President of Retail Operations.

Hand & Stone Teams Up with Clear Start by Dermalogica

Retrieved on: 
Thursday, September 14, 2023

TREVOSE, Pa., Sept. 14, 2023 /PRNewswire/ -- Hand & Stone Massage and Facial Spa, a leader in the wellness and spa industry, is thrilled to announce an exciting new partnership with Clear Start by Dermalogica, a brand created by the professional experts at Dermalogica to specifically address the needs of younger, breakout-prone skin. This dynamic collaboration is all about bringing a fresh and exciting take on service treatments, designed to help those who struggle with breakouts to achieve their healthiest, glowiest skin yet.

Key Points: 
  • "We're delighted to join forces with Dermalogica to introduce their Clear Start by Dermalogica collection at Hand & Stone.
  • Our products really deliver, and to bring them into a new exclusive treatment with Hand & Stone really takes our offering to the next level," said Hannah Amor, Business Leader for Clear Start.
  • The new treatment with Hand & Stone allows them to see results fast, helping to clear, fade and even prevent future breakouts.
  • Hand & Stone is the perfect partner for us, bringing their expertise of the newest treatment trends and pairing that with Clear Start and Dermalogica's professional-grade range of products."