TUMS Partners with Designer Nik Bentel to Launch Limited Edition TUMS Bag to Fuse Food, Fashion and Heartburn Relief
WARREN, N.J., Dec. 8, 2023 /PRNewswire/ -- At a time when foodie fashion – from pasta handbags to cheeseburger dresses, fried chicken footwear and beyond – has been making a delicious statement, TUMS, America's #1 Antacid brand, is dipping into culinary couture to bring heartburn relief to food fans in a fashionable way. In partnership with New York artist and designer, Nik Bentel, TUMS has cooked up its first-ever limited edition bag accessory: The TUMS Bag. The bag is a love letter to those who want to wear their foodie heart (quite literally) on their sleeves, blending the essence of TUMS' 'Love Food Back' mantra with modern-day fashion in a way brand fans have never seen before. The TUMS Bag is available for purchase beginning Friday, Dec. 8, on nikolasbentelstudio.com and Amazon for $200* while supplies last and will be spotted worn for the first time on the 2023 iHeart Radio Z100 Jingle Ball pre-event red carpet at Madison Square Garden that night.
- In partnership with New York artist and designer, Nik Bentel, TUMS has cooked up its first-ever limited edition bag accessory: The TUMS Bag.
- Drawing inspiration from the TUMS Chewy Bites bottle, the top-selling antacid product in America and the fastest-growing format from the brand, Nik Bentel tapped into one of the season's hottest trends to make the TUMS Bag: metallics.
- The TUMS Bag is a sleek chromed-finished, hard case bag lined with a quality blue suede interior and features a magnetic closure.
- The creation of the limited edition TUMS Bag is unexpected, yet not surprising, given the genuine affection for foodie fashion," said Amy Sharon, Brand Director at TUMS.