The Ad Council Launches Emerging Media & Technology Committee to Accelerate Impact on America's Most Pressing Social Issues
NEW YORK, Dec. 12, 2023 /PRNewswire/ -- Today, the Ad Council, America's leading nonprofit leveraging the power of communications to inspire action and accelerate change around the most pressing issues in America, proudly unveiled the formation of its Emerging Media & Technology (EMT) Committee. The committee is comprised of industry leaders at the forefront of media innovation and technology and is poised to help the Ad Council continue to activate within the new frontiers of media and marketing – leveraging technologies like Generative AI, Web3/Blockchain, Immersive 3D Spaces, Spatial Computing and more – to reach audiences in new ways.
- Founding companies and members of the Ad Council's EMT Committee include:
Reena Jana, Head of Content & Partnership Enablement, Responsible Innovation, Google
Chris Neff, Global Head of Emerging Experience & Technology, Anomaly
"The Ad Council has a long history of uniting innovation and social impact. - Today's new Emerging Media & Technology Committee represents a collective commitment to harness the power of emerging media and technology for the greater good," said DJ Perera, Chief Media Officer at the Ad Council.
- Build Responsibly: Discuss responsible development and ethical considerations to ensure accessibility, inclusivity and user mental wellbeing and privacy in the evolving landscape of emerging media and technology.
- The Ad Council's EMT Committee aims to be a catalyst for positive change, embodying the spirit of innovation, responsibility and collaboration as the nonprofit leverages the dynamic landscape of emerging media and technology for the betterment of society.