Omnicom's TBWA acquires leading UK sports creative agency, Dark Horses - further enhancing its brand experience expertise in the UK
LONDON, April 4, 2023 /PRNewswire/ -- TBWA\Worldwide, part of Omnicom Group (NYSE: OMC), today announces the acquisition of one of the UK's leading creative agencies for the world of sport, in a deal designed to add significant new depth to the UK group's expertise across the total brand experience.
- Full of sports fanatics, Dark Horses uses its deep strategic acumen alongside its creativity to get under the skin of fandom, delivering standout rigour and brand expertise in the field of sports marketing.
- Dark Horses has a strong presence in the industry, often leading conversations on issues affecting sport and communications.
- CEO Melissa Robertson believes now is the right time to join the TBWA family.
- Global CEO, Troy Ruhanen, added; "We've been watching Dark Horses for some time.