PLUS ULTRA AND ZIMBA ORAL CARE PRODUCTS DEBUT AT WALMART IN MARCH 2024, INSPIRING SHOPPERS TO SMILE BRIGHTER AND SUSTAINABLY
NEW YORK, March 19, 2024 /PRNewswire/ -- Innovating and refreshing its oral care aisle to better appeal to younger beauty and sustainably-minded shoppers, Walmart will begin carrying sister brands Plus Ultra and Zimba this March.
- NEW YORK, March 19, 2024 /PRNewswire/ -- Innovating and refreshing its oral care aisle to better appeal to younger beauty and sustainably-minded shoppers, Walmart will begin carrying sister brands Plus Ultra and Zimba this March.
- Both female-founded and female-run companies, Plus Ultra is the first sustainable brand of eco-friendly replacement heads for electric toothbrushes and oral care products, while Zimba produces a line of affordable, premium and fun flavored teeth whitening products.
- Three-quarters of Gen Z consumers consider sustainability more important than brand names, and the same percentage of Millennials are also shifting their buying habits toward eco-conscious products.
- "We are excited by the launch of both brands into Walmart, which marks a very significant step.