Survey methodology

Trinity Life Sciences Institutes a Formal Performance Tracking Center of Excellence

Retrieved on: 
Thursday, March 16, 2023
Software, Research, Professional Services, Pharmaceutical, Data Management, Technology, Data Analytics, Science, Marketing, Communications, Other Science, Health, Real-World Evidence, COE, Partnership, Center of excellence, Insight, Patient, Strategic Advisory Board for Intellectual Property Policy, ATU, RWE, Perception, Survey methodology

Trinity Life Sciences , a leader in global life sciences commercialization solutions, announces the creation of Trinity Performance Tracking , a new Center of Excellence (COE) that focuses on a comprehensive approach to stakeholder perception tracking and integrates primary and secondary data to view the total context.

Key Points: 
  • Trinity Life Sciences , a leader in global life sciences commercialization solutions, announces the creation of Trinity Performance Tracking , a new Center of Excellence (COE) that focuses on a comprehensive approach to stakeholder perception tracking and integrates primary and secondary data to view the total context.
  • Trinity Performance Tracking focuses on dynamic assessment of brand optimization—dynamic because it is enabled by technology and identifies areas of disconnect to provide insights on course correction.
  • The new COE provides advisory services that allow life sciences companies to:
    Integrate datasets from different sources at the physician level, including Real-World Evidence (RWE), calls and promotional data
    “Stakeholder perception research is an incredible source of actionable insight,” explained Lara Lyeth , Principal in the Strategic Advisory practice at Trinity Life Sciences.
  • “Trinity’s Performance Tracking COE offers trackers that are essentially diagnostic tools to optimize brand strategy and commercial potential.”
    A webinar, Far from Routine: Performance Tracking as a Source of Powerful Insight, on April 27 will discuss stakeholder perception tracking research as an often overlooked strategic and tactical input to optimizing a brand’s commercial performance.

Citizens Survey Shows That Affordability Concerns Remain Top of Mind for Students and Families

Retrieved on: 
Wednesday, August 4, 2021
Finance, Banking, Professional Services, Other Education, Continuing, Training, University, Primary, Secondary, Education, Service companies, Product testing, Psychometrics, Quantitative research, Survey methodology, Mintel

This is down from a majority of both high school (55%) and current college students (53%) in the 2020 survey.

Key Points: 
  • This is down from a majority of both high school (55%) and current college students (53%) in the 2020 survey.
  • Our annual survey has consistently shown that young adults are worried about their future and the cost of college, said Christine Roberts, head of Student Lending at Citizens.
  • In the face of these rising costs, students and families are always looking for additional tools to help stay on budget.
  • Survey Methodology: On behalf of Citizens Financial Group, Comperemedia, a Mintel Company, conducted an online survey of n=2,019 respondents, with n=1,061 parents of current or prospective college students and 958 students, which included 433 prospective college students (aged 16-18) and 525 current college students.

Rybbon Enters Into Partnership with Forsta to Improve Market Research and VoC Survey Response Rates with Digital Reward Incentives

Retrieved on: 
Wednesday, August 4, 2021
Survey methodology, Rates, Response rate

The combination of Rybbon and Forsta will allow survey respondents to easily choose from a selection of digital awards from top global brands.

Key Points: 
  • The combination of Rybbon and Forsta will allow survey respondents to easily choose from a selection of digital awards from top global brands.
  • "As a Forsta 'Incentives Partner,' our mission is to deliver the robust integrated rewards management experience that Rybbon is known for," said Jignesh Shah, CEO at Rybbon.
  • "We are confident that by expanding this partnership, Forsta clients will be able to attract high-quality respondents, increase response rates, and reduce both the effort and cost of incentivizing survey respondents."
  • The seamless integration between Rybbon and Forsta lets end users deliver digital rewards using their email and brand, providing the real-time rewards experience that survey respondents require.

New Global Study Reveals Post-Pandemic Consumer Behaviours, Expectations and Concerns

Retrieved on: 
Wednesday, August 4, 2021
Survey methodology, Shopping, Paid survey

LONDON, Aug. 4, 2021 /PRNewswire/ -- As the marketing industry worldwide continues its efforts to both map and navigate the post-pandemic commerce landscape, a new report from OMD and Omnicom Commerce Group (OCG) provides a deep dive into the new retail normal emerging in the wake of the abrupt and extended break in daily retails habits forced by the 2020 lockdown.

Key Points: 
  • The quantitative research encompasses over 4,000 respondents across six global markets (Australia, China, Germany, Spain, the UK and the USA) and was conducted via online surveys from May 11-27, 2021.
  • The report defines and explores the three most important factors of modern commerce experience, relevance and ease - defined in 'The Why Behind The Buy' as Wow, Right, Now.
  • A third of respondents highlight the desire for increased health and safety measures, and 26% sited more contactless options a priority for returning to in-store shopping.
  • Shoppers are looking for value, convenience and service when shopping on any channel, but they prioritize them differently.

New Global Study Reveals Post-Pandemic Consumer Behaviours, Expectations and Concerns

Retrieved on: 
Wednesday, August 4, 2021
Survey methodology, Shopping, Paid survey

LONDON, Aug. 4, 2021 /PRNewswire/ -- As the marketing industry worldwide continues its efforts to both map and navigate the post-pandemic commerce landscape, a new report from OMD and Omnicom Commerce Group (OCG) provides a deep dive into the new retail normal emerging in the wake of the abrupt and extended break in daily retails habits forced by the 2020 lockdown.

Key Points: 
  • The quantitative research encompasses over 4,000 respondents across six global markets (Australia, China, Germany, Spain, the UK and the USA) and was conducted via online surveys from May 11-27, 2021.
  • The report defines and explores the three most important factors of modern commerce experience, relevance and ease - defined in 'The Why Behind The Buy' as Wow, Right, Now.
  • A third of respondents highlight the desire for increased health and safety measures, and 26% sited more contactless options a priority for returning to in-store shopping.
  • Shoppers are looking for value, convenience and service when shopping on any channel, but they prioritize them differently.