Lower-income Households Hardest Hit by Inflation, Stretch Their Food Dollars and Significantly Cut Back on Restaurant Visits
CHICAGO, Aug. 24, 2022 /PRNewswire-PRWeb/ -- Historically, the spending gap between higher- and lower-income households is more pronounced in times of high inflation. With food inflation at a 40-year high, the gap has widened again, and lower-income households are shifting their at- and away-from-home eating behaviors to stretch their food dollars. Eating more frozen and shelf-stable foods, using less expensive and private label brands, and cutting back on restaurant visits, are among the ways lower-income households are managing their food spending, reports The NPD Group, which recently merged with Information Resources, Inc. (IRI) to create a leading global technology, analytics, and data provider.
- With food inflation at a 40-year high, the gap has widened again, and lower-income households are shifting their at- and away-from-home eating behaviors to stretch their food dollars.
- Single-serve frozen meals are a top growing at-home food for lower-income consumers, and these households eat 100% more canned pasta than average.
- Lower-income households also stretch food dollars by buying less expensive or private label store brands.
- Under $45K households with kids cut back five visits per person in the quarter, driving the overall 2% decline in total restaurant visits in the quarter.