Multicultural Americans Believe the American Dream is Still Reachable, says Collage Group
In fact, 78% of Black, Asian, and Hispanic American consumers say they have achieved or believe they can achieve the American Dream, as compared to 69% of White consumers.
- In fact, 78% of Black, Asian, and Hispanic American consumers say they have achieved or believe they can achieve the American Dream, as compared to 69% of White consumers.
- Add to that, another 60% of Hispanic Americans, and 59% of Black Americans, responded that although they have not yet obtained the American Dream, they trust that they can still reach it.
- Both Hispanic and Black Americans are more confident about their futures in comparison to other American segments, and this conviction translates to their faith in pursuing and achieving the American Dream, said Jack Mackinnon, Senior Director of Cultural Insights at Collage Group.
- Conversely, White Americans were not as optimistic, as 12% answered that they could no longer achieve the American Dream.