PointsBet Unveils New NFL Live Betting Feature "Lightning Bets," Leading to Record Number of Live Bets During NFL Week 5
DENVER, Oct. 12, 2022 /PRNewswire/ -- PointsBet, the home of live betting, today announced it has successfully enabled a homepage feature of NFL Lightning Bets on the PointsBet app, leading to a 108% increase in Lightning Bets handle and 184% increase in unique customers using the product week over week. During week 5 of Sunday Night Football, NFL Lightning Bets were the most popular live markets and third highest in terms of handle. This development comes on the heels of PointsBet announcing its upcoming integration of in-app content, featuring clips from PointsBet-produced shows such as The Straight Line with Ryan Leaf, to further build out its live betting functionality.
- During week 5 of Sunday Night Football, NFL Lightning Bets were the most popular live markets and third highest in terms of handle.
- Placing an emphasis on live betting has become a key objective for PointsBet in its mission to disrupt the sports betting status quo in the North American market.
- "Live, in-game betting is not only the future of the American sports market, but it's what the sports bettor wants right now.
- Banach, an Ireland-based software company that creates sports betting platforms and algorithms, has been critical in enhancing PointsBet's live betting offerings.