LBC News

DAX Signs Sounder to Provide Automated Brand Safety Verification for Podcast Advertisers

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Monday, August 8, 2022
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NEW YORK, Aug. 8, 2022 /PRNewswire-PRWeb/ -- Sounder, an audio intelligence platform that builds powerful data solutions to unlock podcast monetization, brand safety, contextual targeting, and discoverability for audio content, today announced it will provide its automated brand safety technology to DAX, the pioneering digital advertising exchange created and operated by Global, the Media & Entertainment group.

Key Points: 
  • Sounder Will Provide Automated Brand Safety Technology to Global's Market Leading Digital Audio Advertising Platform DAX, in the US, Increasing Transparency and Confidence for Podcast Advertisers
    NEW YORK, Aug. 8, 2022 /PRNewswire-PRWeb/ -- Sounder , an audio intelligence platform that builds powerful data solutions to unlock podcast monetization, brand safety, contextual targeting, and discoverability for audio content, today announced it will provide its automated brand safety technology to DAX , the pioneering digital advertising exchange created and operated by Global, the Media & Entertainment group.
  • "We're thrilled to be providing a trusted brand safety solution for DAX's advertisers, helping unlock more inventory and increasing the value of DAX's audio content," Sounder CEO and Co-founder Kal Amin said.
  • Automated brand solutions are now at the forefront of verifying the suitability of content and making podcast audience buying easier."
  • Sounder is an audio intelligence platform that builds powerful data solutions to unlock podcast monetization, brand safety, contextual targeting, and discoverability for audio content.

Global Enters Mobile Gaming Arena With Strategic Investment and Exclusive Ad Sales Deal

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Monday, June 13, 2022
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Odeeo serves mobile game developers and publishers, helping them to monetise and grow their gaming products.

Key Points: 
  • Odeeo serves mobile game developers and publishers, helping them to monetise and grow their gaming products.
  • Mobile gaming is immensely popular and audio ads in this space are unique as they dont interrupt the experience.
  • Stephen Miron, Group CEO at Global said: We have been following the mobile gaming sector and particularly Odeeos growth for some time, and are pleased to announce both this strategic investment and Odeeos appointment of Global, through DAX, to be their exclusive sales partner in the UK and US.
  • Les Hollander, CEO DAX, North America, said: Audio advertising in mobile gaming presents a unique opportunity to reach gamers with immersive, non-intrusive marketing.

Global Acquires Podcast Hosting Platform Start-up

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Monday, December 20, 2021
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Global , the media & entertainment group, today (20 December 2021) announced it has acquired podcast hosting, analytics and monetization platform, Captivate .

Key Points: 
  • Global , the media & entertainment group, today (20 December 2021) announced it has acquired podcast hosting, analytics and monetization platform, Captivate .
  • Captivate is a podcast hosting company based in Sheffield, England which hosts over 14,000 podcasts and has developed a range of innovative features to help podcasters with distribution, first-party attribution and podcast promotion, helping independent podcast creators to harness, grow and monetize their audio influence.
  • Joining Global allows us to continue to fulfil that vision by bringing DAX and Global Player to Captivate podcasters, while also providing more opportunities for the platform to positively contribute to future of the industry.
  • Global created and operates DAX (Digital Ad Exchange), the market leader in digital audio advertising and a pioneering platform in programmatic outdoor advertising.

Global Acquires Audio Content and Technology Start-up Remixd

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Tuesday, October 5, 2021
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Global, the media & entertainment group, today (Tuesday 5 October) announced it has acquired innovative next-generation digital audio content and technology start-up Remixd.

Key Points: 
  • Global, the media & entertainment group, today (Tuesday 5 October) announced it has acquired innovative next-generation digital audio content and technology start-up Remixd.
  • Remixd automatically converts text articles into audio files with naturalized language, providing a market leading user experience and allowing publishers to provide premium short form audio content to their users.
  • Remixd technology will be added to Globals proprietary digital ad platform DAX (Digital Ad Exchange), the market leader in digital audio advertising and a pioneering platform in programmatic outdoor advertising.
  • Clients such as USA Today Sports, Fast Company, Tribune Publishing, Future Publishing and Dennis publishing are already using Remixd technology to convert online written articles into audio content with targeted adverts inserted.

Global appoints Sharon Dastur as Senior Programming and Content Advisor

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Monday, August 16, 2021
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LONDON, Aug. 16, 2021 /PRNewswire/ -- Global, the media & entertainment group, today (Monday, 16 August), announced the appointment of radio programming specialist Sharon Dastur, who will now work as Global's Senior Programming & Content Advisor, reporting to James Rea, Global's Director of Broadcasting.

Key Points: 
  • LONDON, Aug. 16, 2021 /PRNewswire/ -- Global, the media & entertainment group, today (Monday, 16 August), announced the appointment of radio programming specialist Sharon Dastur, who will now work as Global's Senior Programming & Content Advisor, reporting to James Rea, Global's Director of Broadcasting.
  • I'm enormously excited to be working with her, as are James Rea and the programming team at Global.
  • Sharon Dastur added: "For years, I've always admired Global's innovation, creativity, and elevation of the Global brands through smart programming, top-notch talent, and first-class events.
  • I am absolutely thrilled to be working alongside this brilliant group of Ashley, James, and the entire Global programming team."

VURBL Partners With DAX to be the Exclusive Third-Party Sellers of Audio Inventory in the United States

Retrieved on: 
Monday, August 2, 2021

LOS ANGELES, Aug. 2, 2021 /PRNewswire-PRWeb/ -- VURBL , the free streaming audio platform for all audio types, including user generated audio across hundreds of categories, has entered an agreement with DAX as the exclusive third-party direct reseller of VURBL audio inventory in the United States.

Key Points: 
  • LOS ANGELES, Aug. 2, 2021 /PRNewswire-PRWeb/ -- VURBL , the free streaming audio platform for all audio types, including user generated audio across hundreds of categories, has entered an agreement with DAX as the exclusive third-party direct reseller of VURBL audio inventory in the United States.
  • "DAX is thrilled to add the innovative VURBL app and its inventory to our roster of publishers," said Les Hollander, CEO, DAX North America.
  • "VURBL's ability to aggregate and democratize audio inventory in a brand safe, measurable environment will make a welcome addition to our stable of publishers."
  • Vurbl is a creator-first, free streaming audio platform for all audio types, including user generated audio, across hundreds of categories.