Leicester Square

Greta Gerwig’s Barbie movie is a 'feminist bimbo' classic – and no, that's not an oxymoron

Retrieved on: 
Wednesday, July 19, 2023

For some, Barbie is the ultimate “girlboss” – she’s glamourous, successful and owns her own DreamHouse.

Key Points: 
  • For some, Barbie is the ultimate “girlboss” – she’s glamourous, successful and owns her own DreamHouse.
  • For others, Barbie represents an outdated female stereotype – a “blonde bimbo girl in a fantasy world”, according to Aqua’s 1997 hit song Barbie Girl.
  • Just ask the man with the megaphone stood outside the press screening of the new Barbie film that I attended in Leicester Square.
  • Vehemently protesting the film, he insisted that Barbie is a bad role model and a danger to young women.

Barbie in the real world

    • In the real world, Barbie is shocked to find that things are a little different than in Barbieland.
    • While Barbie says she feels “ill at ease” in these situations, Ken (Ryan Gosling) feels “admired”.
    • Like real women, Barbie is faced with objectification and criticism.

Ken’s rights

    • It is not long before Ken’s endearing innocence is tainted by a concept that is novel where he comes from: patriarchy.
    • Ken becomes intoxicated by male dominance and the film takes every opportunity to lampoon it.
    • In other words, the many faces of radical misogyny in modern society, from men’s rights activists to incels.
    • Much like the men who are indoctrinated into these radical groups, the Kens are led to believe that their rights are being eclipsed by women’s and find themselves conforming to toxic male stereotypes to regain a sense of control.
    • Barbie makes a point that Leicester Square-megaphone-man really needs to hear: it’s not a Barbie doll that threatens women’s rights, opportunities and safety – it’s the patriarchy.

International Greenwich Olympiad (IGO2023): Inspiring Excellence in Innovation

Retrieved on: 
Wednesday, June 21, 2023

LONDON, June 21, 2023 /PRNewswire/ -- The International Greenwich Olympiad (IGO2023), organised and sponsored by North London Grammar School (NLGS), concluded on 18th June in London, UK.

Key Points: 
  • LONDON, June 21, 2023 /PRNewswire/ -- The International Greenwich Olympiad (IGO2023), organised and sponsored by North London Grammar School (NLGS), concluded on 18th June in London, UK.
  • Partnering with the prestigious Queen Mary University London for accommodation arrangements, IGO2023 provided participants with a unique opportunity to experience the facilities designed for aspiring university students.
  • The esteemed judges were astounded by the calibre of projects on display, commenting on the high level of promise demonstrated by several entries.
  • The IGO will continue to serve as a platform for young innovators and visionaries from across the globe to showcase their remarkable projects, fostering a spirit of collaboration and inspiring excellence in innovation.

AFROPOP SENSATION YEMI ALADE JOINS NONPROFIT WINFUND AS GLOBAL AMBASSADOR AND ANNOUNCES EXCLUSIVE LONDON ENGAGEMENT DURING HER AFRICAN BADDIE WORLD TOUR 2023

Retrieved on: 
Tuesday, May 23, 2023

LONDON, May 23, 2023 /PRNewswire/ -- Nonprofit group WiNFUND is pleased to announce Nigerian Afropop sensation Yemi Alade as its global ambassador. As part of her African Baddie World Tour 2023, the singer/songwriter, actress and activist will champion the healthcare access-boosting start-up, including with an exclusive London concert experience at the renowned Lio London club on 12 June 2023.

Key Points: 
  • LONDON, May 23, 2023 /PRNewswire/ -- Nonprofit group WiNFUND is pleased to announce Nigerian Afropop sensation Yemi Alade as its global ambassador.
  • As part of her African Baddie World Tour 2023, the singer/songwriter, actress and activist will champion the healthcare access-boosting start-up, including with an exclusive London concert experience at the renowned Lio London club on 12 June 2023.
  • Her exclusive London show will be live-streamed around the world as a special ticketed event, so fans anywhere can join the movement with a WiNFUND NFT and help African women-led health start-ups.
  • Yemi Alade, WiNFUND ambassador, said: "It is an honour to represent the WiNFUND on a global stage.

NeoGames’ Aspire Global signs landmark deal with leading UK casino operator Metropolitan Gaming

Retrieved on: 
Wednesday, February 1, 2023

Aspire Global will provide Metropolitan with its comprehensive and proprietary online solution, incorporating its Platform (PAM), Managed Services and casino aggregation solution.

Key Points: 
  • Aspire Global will provide Metropolitan with its comprehensive and proprietary online solution, incorporating its Platform (PAM), Managed Services and casino aggregation solution.
  • As a leading UK brand, Metropolitan Gaming sought a partner that was able to offer an advanced technology-based solution that included all gaming verticals, along with Managed Services, and we are delighted to have been selected.
  • Another key factor within the multi-year deal is Aspire Global’s advanced technology and processes, which are vital in order to run a compliant operation in a heavily regulated UK market.
  • The multi-channel solution will elevate the gaming experience for players whether they are on the casino floor or playing through their desktop or mobile devices.

DAX Signs Sounder to Provide Automated Brand Safety Verification for Podcast Advertisers

Retrieved on: 
Monday, August 8, 2022

NEW YORK, Aug. 8, 2022 /PRNewswire-PRWeb/ -- Sounder, an audio intelligence platform that builds powerful data solutions to unlock podcast monetization, brand safety, contextual targeting, and discoverability for audio content, today announced it will provide its automated brand safety technology to DAX, the pioneering digital advertising exchange created and operated by Global, the Media & Entertainment group.

Key Points: 
  • Sounder Will Provide Automated Brand Safety Technology to Global's Market Leading Digital Audio Advertising Platform DAX, in the US, Increasing Transparency and Confidence for Podcast Advertisers
    NEW YORK, Aug. 8, 2022 /PRNewswire-PRWeb/ -- Sounder , an audio intelligence platform that builds powerful data solutions to unlock podcast monetization, brand safety, contextual targeting, and discoverability for audio content, today announced it will provide its automated brand safety technology to DAX , the pioneering digital advertising exchange created and operated by Global, the Media & Entertainment group.
  • "We're thrilled to be providing a trusted brand safety solution for DAX's advertisers, helping unlock more inventory and increasing the value of DAX's audio content," Sounder CEO and Co-founder Kal Amin said.
  • Automated brand solutions are now at the forefront of verifying the suitability of content and making podcast audience buying easier."
  • Sounder is an audio intelligence platform that builds powerful data solutions to unlock podcast monetization, brand safety, contextual targeting, and discoverability for audio content.

ARHT Media’s Hologram Technology Recreates Star Trek Discovery’s Iconic Transporter at Paramount+ Summit of Stars in London

Retrieved on: 
Monday, July 25, 2022

Overall, the activation was successful, with over 5,000 visitors coming through The Paramount+ Experience during the two-week opening, and over 80% of those visitors engaging with Paramount+s CAPSULE Star Trek experience.

Key Points: 
  • Overall, the activation was successful, with over 5,000 visitors coming through The Paramount+ Experience during the two-week opening, and over 80% of those visitors engaging with Paramount+s CAPSULE Star Trek experience.
  • ARHTs hologram technology was a great fit for The Paramount+ Experience, and we love how it allowed for such an immersive and interactive experience.
  • With the launch of our latest hologram display solution, CAPSULE, we have entered a new realm of applications for our hologram technology, including more experiential and entertainment-focused solutions, stated ARHT CEO, Larry OReilly.
  • View a video case study of the Paramount+ Summit of Stars experience by visiting: https://vimeo.com/732490390
    Paramount+ is an American video-on-demand service owned by Paramount Global .

Global Enters Mobile Gaming Arena With Strategic Investment and Exclusive Ad Sales Deal

Retrieved on: 
Monday, June 13, 2022

Odeeo serves mobile game developers and publishers, helping them to monetise and grow their gaming products.

Key Points: 
  • Odeeo serves mobile game developers and publishers, helping them to monetise and grow their gaming products.
  • Mobile gaming is immensely popular and audio ads in this space are unique as they dont interrupt the experience.
  • Stephen Miron, Group CEO at Global said: We have been following the mobile gaming sector and particularly Odeeos growth for some time, and are pleased to announce both this strategic investment and Odeeos appointment of Global, through DAX, to be their exclusive sales partner in the UK and US.
  • Les Hollander, CEO DAX, North America, said: Audio advertising in mobile gaming presents a unique opportunity to reach gamers with immersive, non-intrusive marketing.

SGI Supports Launch of "Immoral Code" Film Calling for New International Law on Autonomy in Weapons Systems

Retrieved on: 
Wednesday, May 25, 2022

The film, available at www.immoralcode.io , cleverly demonstrates the complexity of human decision-making and the dangers posed by autonomous weapons that could "decide" who to kill.

Key Points: 
  • The film, available at www.immoralcode.io , cleverly demonstrates the complexity of human decision-making and the dangers posed by autonomous weapons that could "decide" who to kill.
  • It asks viewers to sign a petition calling for new international law to regulate autonomy in weapons systems.
  • The Soka Gakkai International (SGI) Buddhist network has been an international member of Stop Killer Robots since 2018.
  • SGI supported the launch, along with Amnesty International, Article 36, and Women's International League for Peace and Freedom.

Discover Niigata, the 'Snow Country' of Japan

Retrieved on: 
Friday, February 18, 2022

Yasunari Kawabata, a well-known writer and Nobel laureate wrote a novel called "Snow Country" set in Niigata.

Key Points: 
  • Yasunari Kawabata, a well-known writer and Nobel laureate wrote a novel called "Snow Country" set in Niigata.
  • Nurtured by the snowmelt and rich natural environment, Niigata Prefecture produces a variety of foods such as rice, Japanese sake wine, fruit, and fermented foods.
  • "We hope that the customers who visit our Niigata Fair will enjoy their meals with tasty food and drink from Niigata Prefecture.
  • Please download the full version of press release in here:
    Niigata Fair project commissioned to and run by:

Global Acquires Podcast Hosting Platform Start-up

Retrieved on: 
Monday, December 20, 2021

Global , the media & entertainment group, today (20 December 2021) announced it has acquired podcast hosting, analytics and monetization platform, Captivate .

Key Points: 
  • Global , the media & entertainment group, today (20 December 2021) announced it has acquired podcast hosting, analytics and monetization platform, Captivate .
  • Captivate is a podcast hosting company based in Sheffield, England which hosts over 14,000 podcasts and has developed a range of innovative features to help podcasters with distribution, first-party attribution and podcast promotion, helping independent podcast creators to harness, grow and monetize their audio influence.
  • Joining Global allows us to continue to fulfil that vision by bringing DAX and Global Player to Captivate podcasters, while also providing more opportunities for the platform to positively contribute to future of the industry.
  • Global created and operates DAX (Digital Ad Exchange), the market leader in digital audio advertising and a pioneering platform in programmatic outdoor advertising.