Formula

• Aston Martin Aramco Formula One® Team and Valvoline Global partner on responsible business initiative, inviting local student mechanics to the AMR Technology Campus and trackside at Silverstone as part of new Mechanics Apprenticeship Programme
  SILVERSTONE, England, Feb. 29, 2024 /PRNewswire/ -- The Aston Martin Aramco Formula One® Team together with its Official Lubricant Partner Valvoline Global, today announced plans for a collaborative Valvoline Mechanics Month initiative.
• Aston Martin Aramco will partner with Valvoline Global on multiple activations over the course the year.
• Andy Stevenson, Sporting Director, Aston Martin Aramco Formula One® Team, quote: "Aston Martin Aramco is proud to support Valvoline Mechanics Month, an initiative that our partner, Valvoline Global, established and has supported for many years.
• Robert Kenny, Chief Brand & Digital Officer, Valvoline Global, quote: "Valvoline Global is thrilled to join forces with Aston Martin Aramco in celebrating Valvoline Mechanics Month and recognizing the invaluable contributions of mechanics worldwide.

• NEW YORK, Feb. 27, 2024 /PRNewswire/ -- Unqork, the leading codeless platform, today announced its Winter 2024 Platform Release, introducing a powerful new suite of features and platform enhancements to accelerate digital transformation.
• Notably, the Winter 2024 Release introduces the first Open Source Specifications for codeless applications.
• Open Source Specifications - Unqork's open specification showcases a feature-rich, secure, and open ecosystem built on standardized web technologies for a safe and future-proof experience.
• Our new Composite Applications are a perfect example of this and were built in close collaboration with our top customers."

• In late 2023, I embarked on my first Formula One race experience, attending the first-ever Las Vegas Grand Prix.
• And what better place to learn how to do that than in the stands of the Las Vegas Grand Prix?

The future of tourism is in events and experiences

• Tourism is fun, but it’s also big business: In the U.S. alone, it’s a US$2.6 trillion industry employing 15 million people.
• And with travelers increasingly planning their trips around events rather than places, both industry leaders and academics are paying attention.
• In 2023, Lollapalooza generated an estimated $422 million for the local economy and drew record-breaking crowds to the city’s hotels.

Why Formula One?

• Formula One offers a prime example of the economic importance of event tourism.
• In 2022, Formula One generated about $2.6 billion in total revenues, according to the latest full-year data from its parent company.
• A record 5.7 million fans attended Formula One races in 2022, up 36% from 2019.

• That’s why I think of Formula One as more than just a pastime: It’s emblematic of a major shift in the tourism industry that offers substantial job opportunities.
• And it takes more than drivers and pit crews to make Formula One run – it takes a diverse range of professionals in fields such as event management, marketing, engineering and beyond.

How hospitality and business programs should prepare students

• To align with the evolving landscape of mega-events like Formula One races, hospitality schools should, I believe, integrate specialized training in event management, luxury hospitality and international business.
• So, programs may consider incorporating courses in sustainable event management, eco-friendly hospitality practices and innovations in sustainable event and tourism.
• Beyond hospitality and business, other disciplines such as material sciences, engineering and data analytics can also integrate F1 into their curricula.

Racing into the future: Formula One today and tomorrow

• These decisions, along with the continued growth of the sport’s fan base and sponsorship deals, underscore F1’s economic significance and future potential.
• Looking ahead in 2024, Formula One seems ripe for further expansion.
• We already know that was effective marketing – after all, it inspired me to check out the Las Vegas Grand Prix.

Rachel J.C. Fu does not work for, consult, own shares in or receive funding from any company or organization that would benefit from this article, and has disclosed no relevant affiliations beyond their academic appointment.

• ABU DHABI, UAE, Feb. 13, 2024 /PRNewswire/ -- With just weeks to go until the start of the Formula 1® 2024 season, Ethara has announced tickets for this year's FORMULA 1® ETIHAD AIRWAYS ABU DHABI GRAND PRIX are now on sale, with a range of thrilling experiences and fan favourite vantage points now available for fans to secure for the F1® season finale at Yas Marina Circuit.
• Saif Rashid Al Noaimi, CEO, Ethara said: "It is an exciting moment as we announce tickets are now on sale for the 16th edition of the Formula 1 Etihad Airways Abu Dhabi Grand Prix, set to take place here at Yas Marina Circuit from 5th to 8th December.
• The Abu Dhabi GP ticket will provide fans with the ultimate key to the capital, with the Yas All In programme allowing ticket holders to enjoy complimentary access to Abu Dhabi's iconic cultural hotspots including one of Yas Island's thrilling adventure parks (Ferrari World Abu Dhabi, Yas Waterworld Abu Dhabi, Warner Bros World Abu Dhabi, SeaWorld Abu Dhabi) as well as access to Qasr Al Watan, Louvre Abu Dhabi and more.
• For more information to secure tickets for the Abu Dhabi GP weekend, fans can visit: www.abudhabigp.com .