BOISSON TO BEGIN IMPORTING NEW BRANDS FROM EUROPE AND THE UK
Retrieved on:
Tuesday, July 18, 2023
NEW YORK, July 18, 2023 /PRNewswire/ -- Boisson, the largest national non-alcoholic beverage retailer, is today announcing its plan to expand their business model to begin importing new non-alcoholic brands from Europe and the UK and introducing them to the US market. Among the first brands to launch is the European category leader, Kolonne Null from Berlin, producer of more than a half dozen dealcoholized wines, including popular Rosés, Riesling, Verdejo, and Silvaner wines.
Key Points:
- NEW YORK, July 18, 2023 /PRNewswire/ -- Boisson, the largest national non-alcoholic beverage retailer, is today announcing its plan to expand their business model to begin importing new non-alcoholic brands from Europe and the UK and introducing them to the US market.
- According to Boisson CEO Nick Bodkins, "wine continues to dominate as a category for us.
- Our retail and ecommerce consumers, and our bar and restaurant customers, continually ask us to find better, higher-quality wines from around the world.
- With Boisson as our trusted partner and distributor, we are confident to bring the captivating stories and unparalleled craftsmanship of Kolonne Null to a broader audience.