Advanced television

Omnicom Media Group and NBCUniversal Partner to Deliver Transformational CTV Reporting Capability

Retrieved on: 
Thursday, October 19, 2023
Television, CASA, Omnicom Group, NYSE, CTV, Quality control, NBCUniversal, Advanced television, OMG, OMC, Growth, MTV OMG, SSP, Partnership, Safety, Accountability, Smart, Education minister, Marketing, Advertising

NEW YORK, Oct. 19, 2023 /PRNewswire/ -- Omnicom Media Group (OMG) the media services division of Omnicom Group Inc (NYSE: OMC) and NBCUniversal are partnering to deliver program-level reporting at scale across the network's streaming platforms. This first-to-market capability leverages NBCUniversal's NBCUnified Access (previously known as Audience Insights Hub) privacy-minded clean room technology to give advertisers visibility into where their ads are delivered and whether the content aligns to brand values –  information that is critical to spend decisioning but has not been available for CTV media buys until now.

Key Points: 
  • NEW YORK, Oct. 19, 2023 /PRNewswire/ -- Omnicom Media Group (OMG) the media services division of Omnicom Group Inc (NYSE: OMC) and NBCUniversal are partnering to deliver program-level reporting at scale across the network's streaming platforms.
  • "For that reason, NBCUniversal's program level reporting capability is a game changer.
  • Working with the leading streaming partners - including NBCUniversal - CASA is enabling capabilities that will drive category growth by making CTV a more effective and safer investment for brands.
  • "The future of streaming depends on media owners standing behind the value of their content," says Dominick Vangeli, NBCUniversal SVP/General Manager for Advanced Advertising & Partnerships.

New Claritas Report Projects that Remaining Lifetime Spending for the Average Hispanic Household Will Reach Nearly $2.5 Million

Retrieved on: 
Wednesday, October 4, 2023
Food, Habit, Senior, Science and technology in Asia, SXM, OH, Live television, Ridesharing, Black, Video, Target, DMA, Mediacom, Cort, Bank of America, Walmart, IHeartMedia, Advanced television, Education minister, Growth, Bank, ROI, Annual report, Wells Fargo, White, Bottled water, Nightclub, Retail, Marketing, Costco, Hispanic, Times New Roman

The new, annual report offers marketers unique insight into the more than 67 million Hispanic individuals living the United States today.

Key Points: 
  • The new, annual report offers marketers unique insight into the more than 67 million Hispanic individuals living the United States today.
  • The Claritas report projects that the Hispanic population, which has added nearly 5 million members in the last four years alone, will add nearly 1.5 million new members each year through 2029.
  • Claritas projects that the average Hispanic household will spend almost $2.5 million over its remaining lifetime.
  • Members of the media can obtain a copy of The 2023 Hispanic Market Report by contacting Cort Irish at [email protected] .

IAB Tech Lab's Advanced TV Commit Group Adds Leading Industry Players to Develop Comprehensive TV Advertising Technical Standards

Retrieved on: 
Tuesday, June 6, 2023
WPP plc, Smart TV, Advertising, Metadata, Warner Bros., Commit, EVP, Warner Bros. Discovery, Connected, CTV, VAB, Advanced television, IDS, Comparison of multi-paradigm programming languages, Nielsen, Digital, Ecosystem, NBCUniversal, SVP, Television, Education minister

NEW YORK, June 6, 2023 /PRNewswire/ -- Today, IAB Tech Lab formally announced the creation of its Advanced TV Commit Group, which will lead the development of technology frameworks, technical standards, and market strategy to make every TV environment addressable.

Key Points: 
  • "What distinguishes the Advanced TV Commit Group from other initiatives is its comprehensive and collaborative approach to addressable TV advertising," said Anthony Katsur, CEO of IAB Tech Lab.
  • "The Advanced TV Commit Group aims to partner with various initiatives across the industry, bringing together all stakeholders to establish a portfolio of solutions.
  • The Advanced TV Commit Group is dedicated to driving the industry forward and setting new technical standards for addressable TV advertising through its commitment to interoperability, universal addressability, audit, and measurement.
  • Here are some quotes from the leading industry players in the Advanced TV Commit Group:
    "The VAB is thrilled to be a part of, and collaborate with, the IAB Tech Lab and Advanced TV Commit Group members," said Ben Vandegrift, VP, Measurement Solutions, VAB.

StackAdapt Expands DOOH Inventory By Onboarding New Global Partners

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Tuesday, May 16, 2023
Apps, Applications, Technology, Advertising, Communications, Professional Services, Media, Digital Marketing, Data Analytics, Data Management, Artificial Intelligence, Partnership, Tourism, DOOH, Edinburgh Airport, Haney Place Exchange, JCDecaux, Advanced television, Isle, Sales

StackAdapt ( www.stackadapt.com ), the leading self-serve programmatic advertising platform, continues to reinforce its position as a leading digital out-of-home (DOOH) advertising solutions provider across the global market.

Key Points: 
  • StackAdapt ( www.stackadapt.com ), the leading self-serve programmatic advertising platform, continues to reinforce its position as a leading digital out-of-home (DOOH) advertising solutions provider across the global market.
  • StackAdapt is currently positioned to give advertisers the greatest opportunity to reach and engage with target audiences using dynamic DOOH content.
  • For instance, StackAdapt can now provide access to a wide range of DOOH inventory in North America and other global markets.
  • Through the partnership with VIOOH, a leading global DOOH SSP, StackAdapt has also enabled clients to efficiently scale their digital-out-of-home (DOOH) advertising campaigns across North America, Asia-Pacific (APAC), Europe, the Middle East, and Africa (EMEA) by providing access to JCDecaux’s premium DOOH placements.

Yahoo Partners with Samba TV for Advanced TV Solution, Enhancing Targeting and Measurement in UK, Canada & Australia

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Monday, May 15, 2023
Software, Mobile, Wireless, Entertainment, Networks, Professional Services, Data Management, Technology, Digital Marketing, Data Analytics, TV and Radio, Advertising, Communications, Other Technology, Partnership, Senior, Smart TV, DSP, United Nations Convention on Contracts for the International Sale of Goods, Yahoo!, Advanced television, Samba TV, ROI, Samba, Television

Today, Yahoo announced a strategic partnership with Samba TV, the global leader in TV data and analytics, to provide advertisers with a holistic advanced TV solution to enhance omni-screen campaign targeting and measurement within the Yahoo DSP for the first time across the UK and Canada.

Key Points: 
  • Today, Yahoo announced a strategic partnership with Samba TV, the global leader in TV data and analytics, to provide advertisers with a holistic advanced TV solution to enhance omni-screen campaign targeting and measurement within the Yahoo DSP for the first time across the UK and Canada.
  • The deal is part of an extension and renewal of an existing partnership in Australia, launched in 2022 to help agencies plan, activate and measure TV budgets with greater efficiency and effectiveness.
  • Elizabeth Herbst-Brady, Chief Revenue Officer at Yahoo said: “Our partnership with Samba TV brings an enhanced Advanced TV solution to our Yahoo DSP and to clients across these strategic markets.
  • This first-of-its-kind partnership was launched in Australia last year and we’re thrilled to renew the relationship and expand into the UK and Canada.

Yahoo Advertising Survey Uncovers Benefits and Challenges of Integrating Linear TV and Digital Campaigns

Retrieved on: 
Monday, May 1, 2023
Marketing, Entertainment, Advertising, Communications, Digital Marketing, TV and Radio, DIRECTV, Comparison of multi-paradigm programming languages, ATV, CTV, Research, Advanced television, Investment, Television, Yahoo!

Yahoo Advertising, the advertising division of Yahoo, today unveiled new research on Advanced TV (ATV) advertising, exploring the advantages and obstacles of combining addressable linear campaigns with digital campaigns.

Key Points: 
  • Yahoo Advertising, the advertising division of Yahoo, today unveiled new research on Advanced TV (ATV) advertising, exploring the advantages and obstacles of combining addressable linear campaigns with digital campaigns.
  • As viewers transition from traditional TV to streaming and digital, advanced TV enables advertisers to connect with audiences across multiple channels.
  • However, to fully leverage advanced TV, marketers need to better integrate addressable linear and digital campaign data for more cohesive strategies.
  • "The benefits of integrating linear TV and digital campaigns are clear, but advertisers must overcome significant challenges to fully harness advanced TV," said Herbst-Brady.

Magnite Launches ClearLine, Giving Ad Agencies a New, Efficient Route to Premium Video Inventory

Retrieved on: 
Monday, April 17, 2023
WPP plc, ACR, Advertising, UI, DSP, MIQ, DSPS, Advanced television, Magnite, VIZIO, Commercial, Ecosystem, GPM, Video game, Marketing, Cryptocurrency, Camelot

NEW YORK, April 17, 2023 (GLOBE NEWSWIRE) -- Magnite, the world’s largest independent sell-side advertising company, today announced the launch of ClearLine, a self-service solution that provides agencies direct access to buy premium video inventory on the company’s platforms.

Key Points: 
  • NEW YORK, April 17, 2023 (GLOBE NEWSWIRE) -- Magnite, the world’s largest independent sell-side advertising company, today announced the launch of ClearLine, a self-service solution that provides agencies direct access to buy premium video inventory on the company’s platforms.
  • “While DSPs will remain the primary method for agencies to access premium video inventory on our platforms, we’ve heard agencies’ requests for a more direct connection in certain scenarios,” said Sean Buckley, Chief Revenue Officer at Magnite.
  • “ClearLine delivers agencies that additional path into our ecosystem while also benefiting media owners.
  • Though ClearLine adapts this functionality for agencies, it benefits sellers by providing another way to generate revenue and capture unique demand.

Xalles Acquires InnovationsHR to Establish a Foothold in the US Healthcare Financial Ecosystem

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Monday, March 13, 2023
Innova, IHR, Medicare, Medicare Advantage, OTC, Community college, Organization, Community College of the Air Force, PPC, Security Administration, Sam Houston State University, Clarke International University, Professional employer organization, Acquisition, Insurance, Faculty of Medical Leadership and Management, St. Thomas University, Property, Park University, Advanced television, PEO, Commercial, Legal outsourcing, Criminal justice, Administration, Third-party administrator, Electronic Healthcare Network Accreditation Commission, Military science, Life, Air force, Health insurance, Health

WASHINGTON, D.C., March 13, 2023 (GLOBE NEWSWIRE) -- via NewMediaWire -- Xalles Holdings Inc. (OTC: XALL), a fintech holding company providing technology and financial services solutions, today announced that it has executed an acquisition agreement with Texas-based InnovationsHR, Inc. (“IHR”) to become a wholly owned subsidiary under Xalles Financial Services Inc.

Key Points: 
  • In addition, InnovationsHR has partnered with Ovation Health plan, a recognized leader in healthcare innovation.
  • Ovation Health Plan was featured on Advancements TV, hosted by Ted Danson, as the future of healthcare.
  • Unlike other PEOs, employers who work with InnovationsHR can select from a menu of services and know the cost in advance.
  • “We are thrilled to have Dr. John McCormick and his team, bringing a variety of solutions to the healthcare industry, to now be part of Xalles,” commented Xalles Holdings CEO Thomas Nash.

IAB Tech Lab Unveils 2023 Priorities and Roadmap

Retrieved on: 
Tuesday, January 17, 2023
Ecosystem, Cleanroom, ALM, RTB, Addressability, Privacy, Green supply chain management, Science and technology in Asia, Working Group, Visage SDK, PETS, Air Force Technical Applications Center, Cross, CTV, Advanced television, Television, Online shopping, Sales, Ministry of Education (Malaysia)

NEW YORK, Jan. 17, 2023 /PRNewswire/ -- IAB Tech Lab, the global digital advertising technical standard-setting body, today unveiled its key priorities and roadmap for 2023.

Key Points: 
  • CEO Anthony Katsur Lays Out Long-Term Priorities, Calls on Industry to Help Build Solutions for Consumer Privacy Balanced Against Addressability, Advanced TV, a Green Supply Chain, and Cross-Environment Measurement
    NEW YORK, Jan. 17, 2023 /PRNewswire/ -- IAB Tech Lab , the global digital advertising technical standard-setting body, today unveiled its key priorities and roadmap for 2023.
  • IAB Tech Lab will continue its consumer privacy-related work in 2023 by expanding on the Global Privacy Platform , a comprehensive and secure consent signaling framework across multiple jurisdictions providing global controls.
  • Lastly, IAB Tech Lab will release a list of best practices and guidance for the privacy-safe use of other technical standards.
  • In 2023, IAB Tech Lab will continue working to establish consistent cross-media, cross-channel, cross-environment campaign measurement and viewability verification.

Samba TV and MiQ Reach Multi-year Commercial Agreement

Retrieved on: 
Friday, January 13, 2023
Bias, SAN, Partnership, Advanced television, Samba TV, Globally Executable MHP, Growth, MIQ, Samba, Television, Video game console

SAN FRANCISCO, Jan. 13, 2023 (GLOBE NEWSWIRE) -- Samba TV , the leading provider of TV technology for audience data and omniscreen measurement, and MiQ , the leading global programmatic media partner, today announced a multi-year commercial partnership to bolster MiQ’s Advanced TV solutions with Samba TV’s market-leading TV data and measurement capabilities.

Key Points: 
  • SAN FRANCISCO, Jan. 13, 2023 (GLOBE NEWSWIRE) -- Samba TV , the leading provider of TV technology for audience data and omniscreen measurement, and MiQ , the leading global programmatic media partner, today announced a multi-year commercial partnership to bolster MiQ’s Advanced TV solutions with Samba TV’s market-leading TV data and measurement capabilities.
  • Upon closure of the multi-year data agreement, Samba TV will transition its U.S. managed media services business to MiQ.
  • In today’s highly fragmented TV data space, comprehensive TV data access is essential to maximize the benefits of holistic TV investment.
  • “Samba TV has long been a major player in the TV data space, and we are thrilled to partner with them to offer our clients scaled and diversified TV data that drives leading Advanced TV activations and analytics solutions.