Aveda Corporation Announces B Corp™ Certification, Recognizing its 40+ Year Commitment to Care for the Planet
MINNEAPOLIS, Jan. 19, 2023 /PRNewswire/ -- Aveda Corporation ("Aveda"), the company behind the high-performance, vegan and Leaping Bunny Approved hair care brand with a mission to care for the world, today announced that it has become a Certified B Corporation™ ("B Corp"), further recognizing and deepening its decades-long commitment to social and environmental responsibility.
- Achieving B Corp Certification by the non-profit B Lab, confirms Aveda's steadfast commitment to and presence of accountability and transparency throughout its mission-driven business.
- Aveda will be held to high standards of accountability, undergoing a recertification process every three years to update its impact assessment and recertify as a B Corp.
- The rigorous and extensive B Corp process takes into careful consideration a company's impact on people and planet.
- I congratulate Aveda Corporation on its certification and look forward to supporting the brand on its continued mission to care for the world we live in."