IAS Teams with The Global Disinformation Index to Transform How Brands Avoid Misinformation
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Tuesday, July 27, 2021
NEW YORK, July 27, 2021 /PRNewswire/ -- Integral Ad Science (Nasdaq: IAS), a global leader in digital media quality, today announced a new partnership with The Global Disinformation Index (GDI), making IAS the first ad verification company to help marketers avoid misinformation content based on GDI's standards.
Key Points:
- NEW YORK, July 27, 2021 /PRNewswire/ -- Integral Ad Science (Nasdaq: IAS), a global leader in digital media quality, today announced a new partnership with The Global Disinformation Index (GDI), making IAS the first ad verification company to help marketers avoid misinformation content based on GDI's standards.
- With the rise of brand risk globally, we're providing highly advanced tools for marketers to safeguard their brands and avoid misinformation content," said Lisa Utzschneider, CEO, Integral Ad Science.
- IAS is committed to helping marketers manage brand risk with the latest tools available and this new partnership with The Global Disinformation Index offers critical new capabilities.
- The Global Disinformation Index is a not-for-profit that operates on the three principles of neutrality, independence and transparency.