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VAB Unveils New Research and Guidance on the Growth Drivers of Streaming Video

Retrieved on:

Tuesday, April 9, 2024

Success, Video, Research, VAB, Growth, Sport, Mobile phone

NEW YORK, April 9, 2024 /PRNewswire/ -- The Video Advertising Bureau (VAB) today released Recipe for Success: Six Key Ingredients For Stirring Growth in Streaming. Featuring supporting data and analysis compiled from year-long custom research, the report provides timely guidance to platforms and marketers, outlining how to achieve growth, scaling and success in the streaming video landscape.

Key Points:

NEW YORK, April 9, 2024 /PRNewswire/ -- The Video Advertising Bureau (VAB) today released Recipe for Success: Six Key Ingredients For Stirring Growth in Streaming .
Featuring supporting data and analysis compiled from year-long custom research, the report provides timely guidance to platforms and marketers, outlining how to achieve growth, scaling and success in the streaming video landscape.
The six ingredients for stirring growth in streaming are High-Quality Content, Engagement, Diversified Content Offerings, Loyalty & Retention, Cross-Platform Content Discovery and Innovative Ad Experiences.
Live sports and women's sports are key growth drivers: 55% of viewers have streamed live sports.

VAB Examines NFL 2023 Season's Record-Breaking Viewership Growth

Retrieved on:

Wednesday, February 7, 2024

Video, Football, Female, National Football League, Growth, NFL, VAB, Woman

NEW YORK, Feb. 7, 2024 /PRNewswire/ -- The 2023 season broke records for the NFL as long-time fans and new audiences huddled together to enjoy the communal experience of live sports on TV. Was that all just the Taylor Swift Effect? What other key factors were there? And what's the role of modern measurement solutions in this current landscape? The Video Advertising Bureau (VAB) answers those questions and more in After Further Review…Ready For It? Examining NFL's 2023 Season Viewership Growth.

Key Points:

Examining NFL's 2023 Season Viewership Growth .
"2023 was a terrific audience growth year for NFL Football, with growth spikes across all important measures and across both streaming and linear platforms.
Among the key factors of audience growth for 2023 NFL primetime games:
The 'Swifties Effect' is real and the hype around Taylor Swift attending Chiefs games drew female audiences to the live NFL broadcasts.
NFL viewership saw double-digit growth across linear TV and streaming as more viewers tuned in to watch from inside, and outside, their home.

Samba TV and HyphaMetrics Announce Exclusive Integration of Viewership Data and Cross-media Panel to Form the Most Unified Dataset in the Market

Retrieved on:

Monday, January 8, 2024

VAB, Samba TV, UGC, Partnership, Data, MVPD, Video, SAN, Video game

“This unique partnership between Samba TV and HyphaMetrics is a significant step in the urgent drive for real measurement reinvention across the video industry,” said VAB President and CEO Sean Cunningham.

Key Points:

“This unique partnership between Samba TV and HyphaMetrics is a significant step in the urgent drive for real measurement reinvention across the video industry,” said VAB President and CEO Sean Cunningham.
By combining Samba TV’s robust viewership data with HyphaMetrics’ patented and proprietary artificial intelligence-fueled panel data, the advertising industry will gain unprecedented access to a unified dataset, offering census-level data with person-level granularity.
The cross-validated dataset can be leveraged across the media marketplace to activate interoperability, thereby increasing flexibility and utility of existing data.
Together with Samba TV, we are making this a reality.”

VAB Releases Report Offering In-Depth Look at the Hidden Costs of Digital Ad Fraud

Retrieved on:

Thursday, January 4, 2024

VAB, Video, Corporation

NEW YORK, Jan. 4, 2024 /PRNewswire/ -- The Video Advertising Bureau (VAB) today released Hidden Costs: Three Critical Business Ramifications of Digital Ad Fraud. The report examines the financial, brand reputational and legal ramifications associated with fraudulent digital video campaigns—exploring those issues through tangible examples and offering five demands advertisers can make of their media partners to gain greater transparency into their campaigns.

Key Points:

—Report Shines Bright Light on the $84 Billion Ad Marketplace, With Guidance for Marketers On How To Take Back Their Campaigns—
NEW YORK, Jan. 4, 2024 /PRNewswire/ -- The Video Advertising Bureau (VAB) today released Hidden Costs: Three Critical Business Ramifications of Digital Ad Fraud .
"Many marketers are aware of the financial risks of digital ad fraud.
Further, VAB calculated that the North American cost of digital ad fraud is roughly equivalent to the total national and local cable TV ad spend in the US.
The report also closely examines Adalytics' three studies, all released in 2023, which delve into these issues.

The FreeWheel Council for Premium Video and the Video Advertising Bureau Introduce New Checklist for Buying Premium TV Advertising in a Multiscreen World

Retrieved on:

Wednesday, November 15, 2023

Today, the FreeWheel Council for Premium Video (FWC) and the Video Advertising Bureau (VAB) announced a new initiative to provide guidance around buying premium video advertising as the medium grows and content proliferates across screens.

Key Points:

Today, the FreeWheel Council for Premium Video (FWC) and the Video Advertising Bureau (VAB) announced a new initiative to provide guidance around buying premium video advertising as the medium grows and content proliferates across screens.
“The urgency for greater accountability and transparency in the video advertising industry has never been more important.
“We are proud to partner with the FreeWheel Council for Premium Video to illustrate the higher standard of trust and capability delivered by premium video platforms, encouraging marketers to maximize brand growth and apply this checklist to all their video partners.”
The checklist sets forth three key factors that buyers should consider when buying premium video.
By partnering with the VAB and undertaking research to define premium video, we can advocate for transparency, quality and brand safety in video ad buying.

Analysis: In a Wave of Online Misinformation, Multiscreen TV Delivers Consumer Trust

Retrieved on:

Tuesday, October 31, 2023

Risk, Digital, Integral Ad Science, SVP, Strategic Insights, News, Harm, Video, Comscore, NewsGuard, VAB, Credibility, Cryptocurrency

NEW YORK, Oct. 31, 2023 /PRNewswire/ -- The world is in an age of misinformation, particularly in online media. Why should brands care? Might brands be inadvertently responsible? How can brands mitigate their risk? The Video Advertising Bureau (VAB) examines those questions in its new report, The Credibility Crisis: How people find trusted news amidst a wave of misinformation.

Key Points:

The Video Advertising Bureau (VAB) examines those questions in its new report, The Credibility Crisis: How people find trusted news amidst a wave of misinformation.
Eight of ten consumers are troubled by the proliferation of unreliable or false information across digital ad-tech platforms.
(Source: Edelman)
An estimated $2.6B is spent annually on digital ad-tech platforms that openly publish news-related misinformation.
(NewsGuard and Comscore)
For every $2.16 spent on news websites in the U.S., $1 is spent on misinformation.

Global Breast Biopsy Market - Growing Adoption of Liquid Biopsy Drives Significant Growth - ResearchAndMarkets.com

Retrieved on:

Tuesday, August 15, 2023

Health, Women, Oncology, Consumer, Infection, CNB, CT, Prevalence, Hologic, Liquid biopsy, VAB, MRI, US, Medtronic, FNAB, Growth, Ageing, Mammography, Female, Breast cancer, Roche, Medical imaging, Qiagen

Growth in the global breast biopsy market was supported by factors such as increasing prevalence of breast cancer and rising female population aged 65 or above.

Key Points:

Growth in the global breast biopsy market was supported by factors such as increasing prevalence of breast cancer and rising female population aged 65 or above.
Growing adoption of liquid biopsy is likely to have a positive impact on the global breast biopsy market.
In 2022, the dominant share of global breast biopsy market was held by core needle biopsy (CNB), followed by vacuum assisted biopsy (VAB).
The global breast biopsy market by image guided technology can be segmented as follows: mammography guided stereotactic biopsy, ultrasound guided biopsy, MRI guided biopsy and CT guided biopsy.

VAB Survey: 36% of TV Audiences Have Interacted With Shoppable Ad QR Codes

Retrieved on:

Wednesday, August 16, 2023

Telephone numbers in Hungary, Video, Path, Habit, Senior, Hub, Research, Strategic Insights, VAB, Television

NEW YORK, Aug. 16, 2023 /PRNewswire/ -- What does the shoppable TV ad landscape look like in 2023? And in what ways are there more opportunities for marketers than ever before? The Video Advertising Bureau (VAB) examines those questions and more in its new report, Shortening the Path to Purchase: How new opportunities in Shoppable TV are igniting viewer engagement and brand performance.

Key Points:

The Video Advertising Bureau (VAB) examines those questions and more in its new report, Shortening the Path to Purchase: How new opportunities in Shoppable TV are igniting viewer engagement and brand performance .
As examples: 36% of audiences have interacted with shoppable ad QR Codes, and 67% have interacted with the "click to receive info to your email or device" ad format.
(Source: VAB custom research)
Consumers show a clear interest in making purchases through shoppable ads on their TV set, indicating a ripe opportunity for brands.
(Source: Samba TV & HarrisX data)
Younger audiences are more likely to recall seeing shoppable ads, which provides marketers an opportunity to connect with this valuable segment.

VAB's Sean Cunningham Named Among Crain's New York Business' 2023 'Notable Leaders in Advertising, Marketing & PR'

Retrieved on:

Tuesday, July 11, 2023

Parent, Marketing, Crain Communications, Ice, Family, ANA, VAB, Advertising

NEW YORK, July 11, 2023 /PRNewswire/ -- Video Advertising Bureau (VAB) is pleased to announce that Sean Cunningham, President & CEO, has been selected for inclusion in Crain's 2023 New York Business' Notable Leaders in Advertising, Marketing & PR, an honor that recognizes the top leaders in advertising, marketing, and public relations in the New York metro area.

Key Points:

NEW YORK, July 11, 2023 /PRNewswire/ -- Video Advertising Bureau (VAB) is pleased to announce that Sean Cunningham, President & CEO, has been selected for inclusion in Crain's 2023 New York Business' Notable Leaders in Advertising, Marketing & PR , an honor that recognizes the top leaders in advertising, marketing, and public relations in the New York metro area.
"In my twenty years in my role at VAB, the past two years have been among the most exciting and inspiring.
It is gratifying to see all the competition, innovation and collaboration play out within an industry that continues evolving, advancing and transforming," said Cunningham.
Based in Westchester, Sean and his wife Jessica are parents to three children.

IAB Tech Lab's Advanced TV Commit Group Adds Leading Industry Players to Develop Comprehensive TV Advertising Technical Standards

Retrieved on:

Tuesday, June 6, 2023

NEW YORK, June 6, 2023 /PRNewswire/ -- Today, IAB Tech Lab formally announced the creation of its Advanced TV Commit Group, which will lead the development of technology frameworks, technical standards, and market strategy to make every TV environment addressable.

Key Points:

"What distinguishes the Advanced TV Commit Group from other initiatives is its comprehensive and collaborative approach to addressable TV advertising," said Anthony Katsur, CEO of IAB Tech Lab.
"The Advanced TV Commit Group aims to partner with various initiatives across the industry, bringing together all stakeholders to establish a portfolio of solutions.
The Advanced TV Commit Group is dedicated to driving the industry forward and setting new technical standards for addressable TV advertising through its commitment to interoperability, universal addressability, audit, and measurement.
Here are some quotes from the leading industry players in the Advanced TV Commit Group:
"The VAB is thrilled to be a part of, and collaborate with, the IAB Tech Lab and Advanced TV Commit Group members," said Ben Vandegrift, VP, Measurement Solutions, VAB.