New Study Shows Brand-Focused and Performance-Focused Marketers’ Priorities Blur for In-App Campaigns
The study showed that 40 percent of brand-focused advertisers emphasized app installs and driving sales of specific products through their mobile app.
- The study showed that 40 percent of brand-focused advertisers emphasized app installs and driving sales of specific products through their mobile app.
- Meanwhile, 40 percent of performance advertisers want campaigns to also deliver brand awareness along with performance metrics, such as reach and frequency.
- “Performance advertisers in this study were concerned with the fact that users are becoming less responsive to traditional banner ads.
- The top industries represented by respondents to this study included financial services, CPG: food and household goods, and apparel/fashion.