Adtech (company)

AdTech Holding Partners with 'I Have a Dream' Foundation in Commitment to Children's Futures

Retrieved on: 
Wednesday, September 20, 2023
Martech, Advertising, I Have a Dream Foundation, Partnership, Dream, Face, Adtech (company), Pharmaceutical industry

AdTech Holding is going to donate monthly over the next year to the foundation.

Key Points: 
  • AdTech Holding is going to donate monthly over the next year to the foundation.
  • Olga Dmitrenko, Chief Revenue Officer at AdTech Holding, commented on this charitable initiative, "At AdTech Holding, we believe in turning visions into realities.
  • Established in 2011 and with an active presence worldwide, AdTech Holding remains at the forefront of innovative AdTech & MarTech solutions.
  • For more information about the partnership or to understand more about AdTech Holding and their initiatives, please visit adtechholding.com .

Mundo Hispano Digital Announces Launch of Diversity-Rethink Initiative, The MundoNow Project

Retrieved on: 
Tuesday, September 19, 2023
Advertising, Internet, Business, TV Guide, MEL Magazine, Language, Adtech (company), 1977 Women's National Conference: Minority-Latino-Women, Scale, Bottled water, Video game

ATLANTA, Sept. 19, 2023 /PRNewswire/ -- Today, Mundo Hispano Digital, the parent company of MundoNow.com, one of the oldest Certified Minority Latino media platforms in the United States, announces the launch of The MundoNow Project, a new advertising-led revenue initiative designed to help brands reach digital Latinos that currently don't fit into standard AdTech industry category boxes. By partnering with diverse sites with overlooked Hispanic users, The MundoNow Project will bring together Hispanic users across the internet that reflect today's Latino identity, better monetize partner sites with digital assets, and bring authentic reach and scale to brands in the process.

Key Points: 
  • MundoNow has enlisted Infinity Partnerships, the most inclusive expert network for advertising technology, to help launch and manage The MundoNow Project and actively seek new publisher partnerships and members to join this passionate initiative.
  • "We are thrilled to be working with MundoNow and Infinity Partnerships to reach Latinos across our portfolio of premium brands."
  • The Hispanic Consumer is multi-dimensional and The MundoNow Project will accelerate the buy side's ability to align with this powerful buying group, at scale, in an authentic manner.
  • We are eager to use our combined 35 years of advertising technology expertise and expert network to launch and scale this initiative for Rene and team."

Tracer Appoints TikTok Alum Valerie Bartlett to SVP, Head of Sales

Retrieved on: 
Monday, September 18, 2023
Advertising, Interactivity, AAAA, BDMI, Interactive Advertising Bureau, Adtech (company), Venture, C.W. Obel, Organization, Series, Growth, SVP, Private investigator, Tracer, LiveRamp, Bertelsmann

NEW YORK, Sept. 18, 2023 /PRNewswire/ -- Tracer, a cutting-edge data intelligence platform revolutionizing modern data stack management, today announced Valerie Bartlett as the company's inaugural SVP, Head of Sales. In this pivotal role, Bartlett will leverage her 15 years of sales and leadership experience in the AdTech industry to drive Tracer's sales growth initiatives, including building out the team, sales strategy, and operational infrastructure. Bartlett will report to Obele Brown-West, President.

Key Points: 
  • NEW YORK, Sept. 18, 2023 /PRNewswire/ -- Tracer , a cutting-edge data intelligence platform revolutionizing modern data stack management, today announced Valerie Bartlett as the company's inaugural SVP, Head of Sales.
  • In this pivotal role, Bartlett will leverage her 15 years of sales and leadership experience in the AdTech industry to drive Tracer's sales growth initiatives, including building out the team, sales strategy, and operational infrastructure.
  • Prior to joining Tracer, Bartlett was TikTok's Head of US Independent Agencies, where she was responsible for redefining sales strategies and fostering unprecedented growth across independent agencies in the US.
  • Preceding her time at TikTok, Bartlett served as the Head of Sales, South, at Liveramp.

AdTech Holding Announces Sponsorship of Spartans Sports Club

Retrieved on: 
Thursday, September 14, 2023
The Compliance Team, Health, Adtech (company), Sport, Organization, Physical fitness, Growth, Partnership, Lake

LIMASSOL, Cyprus, Sept. 14, 2023 /PRNewswire/ -- AdTech Holding, the digital advertising and traffic sourcing leader, is proud to announce its exciting new sponsorship of the Spartans sports club in Cyprus.

Key Points: 
  • LIMASSOL, Cyprus, Sept. 14, 2023 /PRNewswire/ -- AdTech Holding, the digital advertising and traffic sourcing leader, is proud to announce its exciting new sponsorship of the Spartans sports club in Cyprus.
  • Spartan dragon boat club members will have the AdTech Holding logo on their t-shirts, cementing the shared values of passion, determination, and teamwork shared by both organizations.
  • One of the reasons why AdTech Holding wanted to partner with and sponsor the Spartans was to promote physical fitness throughout its ranks and the community as a whole.
  • Today, AdTech Holding is an official partner of the Spartans, signaling its long-term commitment to the club's existing and future sports activities.

LTIMindtree launches Innovative Industry Solutions for Retail Media & Smart Service Operations

Retrieved on: 
Thursday, September 7, 2023
Consulting, Data Management, Online Retail, Technology, Professional Services, Department Stores, Convenience Store, Catalog, Retail, Software, Networks, Cloud, BSE, Maintenance, Advertising, Digital, Head, Retail media, LTIMindtree, Public sector, OOF, Adtech (company), Algonquin Power & Utilities, Mining, Growth, AI, Salesforce, Environment, Online shopping

LTIMindtree [NSE: LTIM, BSE: 540005], a global technology consulting and digital solutions company, has launched two industry solutions, AdSpark and Smart Service Operations, to accelerate the time-to-market for businesses on the Salesforce platform.

Key Points: 
  • LTIMindtree [NSE: LTIM, BSE: 540005], a global technology consulting and digital solutions company, has launched two industry solutions, AdSpark and Smart Service Operations, to accelerate the time-to-market for businesses on the Salesforce platform.
  • AdSpark , powered by LTIMindtree & Salesforce, helps retailers get a jumpstart in expanding their own Retail Media platforms.
  • Smart Service Operations combines the power of Salesforce Service Cloud1, including Salesforce Field Service, and the LTIMindtree NxT Platform for clients in manufacturing, construction, transport, mining, power & utilities, etc.
  • LTIMindtree’s AdSpark & Smart Service Operations fulfill the need for a unified and comprehensive digital platform that enables retailers, tech marketplaces, manufacturers, and public sector companies to accelerate revenues and drive operational efficiencies.

Confiant Named "Best Ad Analytics Solution" in 6th Annual MarTech Breakthrough Awards Program

Retrieved on: 
Tuesday, September 12, 2023
Demand, Advertising, Raphaël Confiant, Control center, APS, SSP, Marketing, DSP, Martech, MAQ, Crime, Privacy, Social marketing, Pulse, Adtech (company), Magnite, GDPR, Ecosystem, Fraud, Automation, Pharmaceutical industry, Cryptocurrency

NEW YORK, Sept. 12, 2023 /PRNewswire/ -- Confiant, the anti-malvertising leader for the ad tech industry, today announced that it has been selected as winner of the "Best Ad Analytics Solution" award in the 6th annual MarTech Breakthrough Awards program conducted by MarTech Breakthrough, a leading market intelligence organization that recognizes the top companies, technologies and products in the global marketing, sales and advertising technology industry today.

Key Points: 
  • Prestigious International Annual Awards Program Recognizes Standout Marketing, Advertising and Sales Technology Around the World
    NEW YORK, Sept. 12, 2023 /PRNewswire/ -- Confiant , the anti-malvertising leader for the ad tech industry, today announced that it has been selected as winner of the "Best Ad Analytics Solution" award in the 6th annual MarTech Breakthrough Awards program conducted by MarTech Breakthrough , a leading market intelligence organization that recognizes the top companies, technologies and products in the global marketing, sales and advertising technology industry today.
  • Confiant also produces the Malvertising and Ad Quality (MAQ) Index, the leading benchmark into creative quality and criminal activity in the digital advertising industry.
  • "Leveraging their security expertise, Confiant is leading the charge in protecting users from criminals hijacking the ad tech supply chain.
  • Malicious, disruptive, and annoying ads degrade user experience and drive adoption of ad blockers," said James Johnson, Managing Director at MarTech Breakthrough.

Ogury names Wilfried Schobeiri as Chief Technology Officer

Retrieved on: 
Tuesday, September 12, 2023
Fintech, Advertising, RTB, Privacy, Language, Blackstone, Investment company, Adtech (company), Transparency, Banyan, Growth, Knowledge, Ecosystem, SVP, Management, Oguri Kozukenosuke

NEW YORK, Sept. 12, 2023 /PRNewswire/ -- Ogury, the global leader in personified advertising, today announced the appointment of Wilfried Schobeiri as Chief Technology Officer. In this role, Schobeiri will work closely with the company's leadership team to further strengthen Ogury's unique technology platform.

Key Points: 
  • NEW YORK, Sept. 12, 2023 /PRNewswire/ -- Ogury , the global leader in personified advertising, today announced the appointment of Wilfried Schobeiri as Chief Technology Officer.
  • Before joining Ogury, Schobeiri was most recently Chief Technology Officer at fintech and data infrastructure company Banyan.
  • Schobeiri also worked at adtech company MediaMath, where he rose to become Chief Technology Officer and Chief Product Officer - spearheading the product development and technology strategy globally.
  • "We are thrilled to welcome a prominent industry and technology expert such as Wil to Ogury," said Geoffroy Martin, CEO, Ogury.

Hero Digital Named "Customer Experience Innovator of the Year" in 2023 MarTech Breakthrough Awards Program

Retrieved on: 
Wednesday, August 30, 2023
Advertising, Marketing, CPG, API, Martech, Data collection, CDPS, Privacy, Social marketing, Adtech (company), Adobe, Customer data, Health, Salesforce, Automation, Online shopping

CHICAGO, Aug. 30, 2023 /PRNewswire/ -- Hero Digital, a leading customer experience transformation company, announces that it has been selected as the winner of the "Customer Experience Innovator of the Year" award in the 6th annual MarTech Breakthrough Awards program conducted by MarTech Breakthrough, a leading market intelligence organization that recognizes the top companies, technologies and products in the global marketing, sales and advertising technology industry today.

Key Points: 
  • Using Customer Data Platforms (CDPs), Hero Digital helps businesses gain a wide-angle view of customer data and actionable audience segments.
  • "Hero Digital transforms businesses by reimagining the complete digital customer experience.
  • Hero Digital ensures insights tie back to concrete actions that drive measurable business success," said James Johnson, Managing Director at MarTech Breakthrough.
  • Hero Digital customer experience solutions and technology partnerships have gained recognition from leading MarTech companies including Adobe, Optimizely, and Salesforce.

CrateDB Announces New Executive Leadership Appointments

Retrieved on: 
Tuesday, August 29, 2023
Data management, Management development, Database, Human resources, IBM, Executive, SQL, Marketing, HPE, Data virtualization, Service provider, Internet of things, Management consulting, PostgreSQL, Crate, Process optimization, The People's Operator, Adtech (company), PwC, Silicon, Axway Software, Royal Commission into Misconduct in the Banking, Superannuation and Financial Services Industry, EDB, Senior management, Architecture, MongoDB, CrateDB, Central & Eastern European Game Awards, Change management, Management, Cryptocurrency

REDWOOD CITY, Calif., Aug. 29, 2023 /PRNewswire/ -- CrateDB, the hyper-fast database that truly scales, today announced three new members to its Executive team and one Executive promotion, just a few months after the nomination of his new CEO, Lars Färnström.

Key Points: 
  • CrateDB strengthens leadership team with appointments of new SVP Sales, SVP Marketing and VP Product.
  • REDWOOD CITY, Calif., Aug. 29, 2023 /PRNewswire/ -- CrateDB, the hyper-fast database that truly scales, today announced three new members to its Executive team and one Executive promotion, just a few months after the nomination of his new CEO, Lars Färnström .
  • Anna Dreier has been promoted to VP People & Culture, after 4 years growing and structuring the global People & Operations team at CrateDB.
  • CrateDB offers a robust distributed SQL database designed for high performance, high scalability, ease of use and optimized footprint.

Aerospike Announces Availability of Developer-ready, Real-time Scalable Graph Database on Google Cloud Marketplace

Retrieved on: 
Monday, August 28, 2023
Cloud, Graph, Data management, Gigabyte, SQL, Aerospike (database), Adtech (company), SAN, Google Cloud, Growth, TCO, Organization, Mobile phone, Computer data storage, Cryptocurrency, Medical imaging, Aerospike, Gremlin, NoSQL

SAN FRANCISCO, Aug. 28, 2023 (GLOBE NEWSWIRE) -- Google Next [BOOTH #1511] — Aerospike , Inc. today released its recently announced graph database on Google Cloud and Google Marketplace .

Key Points: 
  • SAN FRANCISCO, Aug. 28, 2023 (GLOBE NEWSWIRE) -- Google Next [BOOTH #1511] — Aerospike , Inc. today released its recently announced graph database on Google Cloud and Google Marketplace .
  • Aerospike Graph delivers millisecond multi-hop graph queries at extreme throughput across billions of vertices and trillions of connections.
  • Aerospike Graph is available today through Google Cloud Marketplace .
  • Organizations can also use their committed spend and Google Marketplace credits to purchase Aerospike Graph.