Adtech (company)

Stirista Celebrates Second Consecutive Year as Fastest-Growing Company in North America on the 2023 Deloitte Technology Fast 500™

Retrieved on: 
Tuesday, November 28, 2023
Adtech (company), Acquisition, SAN, 465th Missile Brigade, Telecommunications, Fintech, Deloitte Technology Fast 500, Marketing, Digital, Growth

SAN ANTONIO, Nov. 28, 2023 /PRNewswire-PRWeb/ -- Stirista, the leader in data-driven marketing solutions, today announced it ranked 465th on the Deloitte Technology Fast 500™, a ranking of the 500 fastest-growing technology, media, telecommunications, life sciences, fintech, and energy tech companies in North America. Stirista grew 259% during this period.

Key Points: 
  • SAN ANTONIO, Nov. 28, 2023 /PRNewswire-PRWeb/ -- Stirista , the leader in data-driven marketing solutions, today announced it ranked 465th on the Deloitte Technology Fast 500™, a ranking of the 500 fastest-growing technology, media, telecommunications, life sciences, fintech, and energy tech companies in North America.
  • "Being recognized on the Deloitte Technology Fast 500™ for the second consecutive year is a testament to the dedication and hard work of the entire Stirista team, especially with continued rapid changes in digital marketing," said Stirista co-founder and CEO Ajay Gupta.
  • Stirista continues to be one of the leading audience providers to the AdTech industry, fueling thousands of targeted marketing campaigns.
  • Overall, 2023 Technology Fast 500 companies achieved revenue growth ranging from 206% to 222,189% over the three-year time frame, with an average growth rate of 2,051% and median growth rate of 524%.

Hero Media Partners with AdTheorent to Create the First ML-Powered Black-Owned DSP in Programmatic Advertising

Retrieved on: 
Wednesday, November 15, 2023
Leveraged buyout, KPI-driven code analysis, Probability, Machine learning, Advertising, DSP, Sales, Adtech (company), Black

NEW YORK, Nov. 15, 2023 /PRNewswire/ -- AdTheorent Holding Company, Inc. (Nasdaq: ADTH), a machine-learning pioneer and industry leader using privacy-forward solutions to deliver measurable value for programmatic advertisers, and Hero Media, a next-generation Black-owned media and ad tech company, today announced that they have partnered to create the first ML-Powered Black-owned DSP in programmatic advertising, Hero One. Hero One, powered by AdTheorent, combines AdTheorent's award-winning machine learning-powered media-buying and audience creation platform and technology with Hero Media's Black-owned media network, exclusive properties and unique data and insights to reach diverse audiences at scale.

Key Points: 
  • Hero One, powered by AdTheorent, combines AdTheorent's award-winning machine learning-powered media-buying and audience creation platform and technology with Hero Media's Black-owned media network, exclusive properties and unique data and insights to reach diverse audiences at scale.
  • Hero One is an audience-focused programmatic platform that leverages machine learning, advanced algorithmic audience creation, and the industry's first Cultural ID Graph to deliver contextually relevant advertising that drives business outcomes for brands and agencies.
  • "AdTheorent is thrilled to partner with Hero Media to power the first ML-Powered Black-owned DSP that will enable advertisers to target and reach diverse audiences at scale like never before," said Jim Lawson, CEO of AdTheorent.
  • "Combining Hero Media's Black-owned media network and data with AdTheorent's award-winning machine learning media buying platform and algorithmic audience creation solutions will elevate multicultural programmatic advertising beyond assumptions-based retargeting."

IAB Tech Lab's Privacy-Enhancing Technologies (PETs) Working Group Releases Comprehensive Guidance on Differential Privacy

Retrieved on: 
Wednesday, November 15, 2023
Addressability, Adtech (company), Education, Privacy, Pet, Ecosystem, Engineering, Document, Knowledge, Confusion, Working Group, Satellite navigation device, Medical device, Magnite

NEW YORK, Nov. 15, 2023 /PRNewswire/ -- Today, IAB Tech Lab, the global digital advertising technical standards-setting body, announced the release of their Differential Privacy Guidance, a document that aims to empower the digital advertising ecosystem with the knowledge and tools needed to evaluate and harness emerging PETs effectively. Developed by IAB Tech Lab's PETs Working Group, the guidance is a critical resource for publishers and advertisers who are navigating the adtech ecosystem amidst third-party cookie deprecation and the rising demand for protecting consumer identity and personal data in business applications. IAB Tech Lab will be accepting public comments until December 14, 2023.

Key Points: 
  • Often surrounded by hype and misinformation, differential privacy is a key privacy enhancing technology that provides a mathematical guarantee of privacy.
  • Differential Privacy Guidance offers several critical takeaways for industry professionals, including:
    Empowering product decision-makers by arming them with the knowledge necessary to make informed choices when considering differential privacy-backed products.
  • "As experts in PETs, we understand the importance of providing clear, actionable guidance on differential privacy," said Andrei Lapets, VP, Engineering & Applied Cryptography, Magnite.
  • For more information or to access the Differential Privacy Guidance, please visit https://iabtechlab.com/diffprivacy/ .

The Culture of Giving: AdTech Holding Takes Part in 4th Limassol Blood Donation

Retrieved on: 
Monday, November 13, 2023
Adtech (company), Social responsibility, Blood, Culture, Management, Tourism

LIMASSOL, Cyprus, Nov. 13, 2023 /PRNewswire/ -- On the 7th and 8th of November, the AdTech Holding team marked their dedication to corporate and social responsibility by taking part in the 4th Limassol Blood Donation Event.

Key Points: 
  • LIMASSOL, Cyprus, Nov. 13, 2023 /PRNewswire/ -- On the 7th and 8th of November, the AdTech Holding team marked their dedication to corporate and social responsibility by taking part in the 4th Limassol Blood Donation Event.
  • With an aim to actively participate in initiatives that bring tangible change, AdTech Holding employees find ways to foster a culture of support for charitable endeavors, promoting community well-being.
  • In general, all the enthusiastic event participants contributed a substantial 30 liters of blood, showcasing collective responsibility and dedication to life-saving initiatives.
  • AdTech Holding looks forward to continuing participation in community initiatives, fostering a culture of generosity, and leaving a lasting positive impact.

Edison issues update on MGI – Media and Games Invest (M8G): Building a major global adtech player

Retrieved on: 
Thursday, December 14, 2023
Environment, IOS, MGI, Put–call parity, SSP, EV, Adtech (company), Parity, Android, EBITDA, Media

MGI – Media and Games Invest (MGI) has been steadily gaining market share in a difficult trading environment.

Key Points: 
  • MGI – Media and Games Invest (MGI) has been steadily gaining market share in a difficult trading environment.
  • It is now the leading mobile open web supply-side platform (SSP) on both Android and iOS in North America; second on Android and fifth on iOS in EMEA.
  • MGI is now trading at a considerable discount to peers across pure adtech and relevant content categories.
  • Parity of rating on EV/sales and EV/EBITDA across FY22–24e would see the price climb to €3.03 (from €3.57 in June).

EQS-News: Delivery Hero wraps up Q3 with accelerated growth, confirming steady progress on its path to profitability

Retrieved on: 
Wednesday, December 6, 2023
Adtech (company), Delivery Hero, Economics, CFO, Hero, FX, 16 & 1, FY, Yoy, E-commerce, Growth, EBITDA, Acceleration, Gross income, GMV, Food delivery, Cryptocurrency

Delivery Hero wraps up Q3 with accelerated growth, confirming steady progress on its path to profitability

Key Points: 
  • Delivery Hero wraps up Q3 with accelerated growth, confirming steady progress on its path to profitability
    The issuer is solely responsible for the content of this announcement.
  • This means that Delivery Hero expects to improve its adjusted EBITDA by more than EUR 850 million YoY in FY 2023.
  • Additionally, the Company raised its guidance for GMV growth to the upper end of 5-7% YoY1 in FY 2023.
  • Niklas Östberg, CEO and Co-Founder of Delivery Hero, said: “We are super excited by our progress as we drive the business towards positive Free Cash Flow.

Wunderkind's Publisher Growth Suite Bridges The Gap Between Ad Tech and MarTech For Media Organizations

Retrieved on: 
Thursday, November 9, 2023
TMB, Adtech (company), Prodigy (rapper), Trusted Media Brands, Attention, Digest, Child prodigy, The Trade Desk, Advertising, News, Martech, Growth, Reader's Digest, Associated Press, CNN, Video game

NEW YORK, Nov. 9, 2023 /PRNewswire-PRWeb/ -- Wunderkind, the leading cross-channel performance marketing and advertising software, today announced a holistic ad monetization and audience development offering to help publishers maximize the value of their visitors with a unified user experience. The Publisher Growth Suite has been in private beta with select publisher partners including CNN and AP News.

Key Points: 
  • The Publisher Growth Suite has been in private beta with select publisher partners including CNN and AP News.
  • The full-stack technology infrastructure bridges the gap between MarTech and AdTech, providing publishers with the tools they need to identify their audience and extract the optimal value in the form of email submissions, subscriptions, programmatic addressability and high-yielding ad placements.
  • Additionally, Wunderkind's Publisher Growth Suite now offers a unique self-sustaining financial model — whereby publishers activate WunderKIND Ads to generate a new and meaningful revenue stream that can absorb platform costs.
  • This new model allows us to scale that growth and drive additional ad revenue at no cost to us!

AdTech Market worth $1,496.2 billion by 2030 - Exclusive Report by MarketsandMarkets™

Retrieved on: 
Monday, November 6, 2023
Knowledge, Adtech (company), Social media, Azure, Meta, ATV, CTV, Microsoft, Prevalence, Advertising, Firefly, Internet access, Acquisition, DIRECTV, CGI, DSP, Tablet, Artificial intelligence, Growth, Connect, Partnership, Cloud computing, Streaming television, Zeta, Frequency, Imagination, USD, Yahoo!, Algorithm, CRM, DMP, AI, Amazon, STV, STB, Kustom Amplification, Sales, Mobile phone, Online shopping, Marketing, Auction, Adobe

Top Key Companies in AdTech Market:

Key Points: 
  • Top Key Companies in AdTech Market:
    In August 2023, Meta acquired Kustomer, a customer relationship management (CRM) platform, for USD 1 billion.
  • AdTech systems maximise the possibility of engagement and conversions by optimising ad placement through the use of artificial intelligence and algorithms.
  • AdTech technologies offer ad verification features that guarantee ads are presented in brand-safe environments and adhere to industry norms and laws.
  • To define, describe, and predict the AdTech Market by offering (solutions & services), advertising type, advertising media, vertical, and region.

AdTech Market worth $1,496.2 billion by 2030 - Exclusive Report by MarketsandMarkets™

Retrieved on: 
Monday, November 6, 2023
Knowledge, Adtech (company), Social media, Azure, Meta, ATV, CTV, Microsoft, Prevalence, Advertising, Firefly, Internet access, Acquisition, DIRECTV, CGI, DSP, Tablet, Artificial intelligence, Growth, Connect, Partnership, Cloud computing, Streaming television, Zeta, Frequency, Imagination, USD, Yahoo!, Algorithm, CRM, DMP, AI, Amazon, STV, STB, Kustom Amplification, Sales, Mobile phone, Online shopping, Marketing, Auction, Adobe

As AdTech becomes more intricate, companies seek external expertise to optimize their ad campaigns, reach their target audiences, and maximize return on investment.

Key Points: 
  • As AdTech becomes more intricate, companies seek external expertise to optimize their ad campaigns, reach their target audiences, and maximize return on investment.
  • Top Key Companies in AdTech Market:
    In August 2023, Meta acquired Kustomer, a customer relationship management (CRM) platform, for USD 1 billion.
  • AdTech systems maximise the possibility of engagement and conversions by optimising ad placement through the use of artificial intelligence and algorithms.
  • To define, describe, and predict the AdTech Market by offering (solutions & services), advertising type, advertising media, vertical, and region.

Site Impact announces the appointment of Mr. Michael Conway as Chief Technology Officer

Retrieved on: 
Tuesday, October 31, 2023
Adtech (company), History of the University of Maryland, College Park, MBA, Martech, Goddard Space Flight Center, Celera Corporation, Business administration, University, NASA, One by AOL, Management

COCONUT CREEK, Fla., Oct. 30, 2023 /PRNewswire/ -- Site Impact, a company providing multi-channel direct marketing solutions, announced today the appointment of Michael Conway, MBA as Chief Technology Officer.

Key Points: 
  • COCONUT CREEK, Fla., Oct. 30, 2023 /PRNewswire/ -- Site Impact, a company providing multi-channel direct marketing solutions, announced today the appointment of Michael Conway, MBA as Chief Technology Officer.
  • Mr. Conway will be responsible for leading the technology teams, steering transformation initiatives, and ensuring Site Impact remains at the forefront of our industry.
  • In his most recent role as the CTO at Bidtellect, Michael spearheaded the company's Product and Technology Divisions.
  • Site Impact CEO, Jennifer Gressman said, "Mike brings with him a wealth of experience and expertise in the AdTech & MarTech space.