Adtech (company)

DealerOn and Stream Companies Announce Strategic Alliance, Launch Unrivaled Suite of Integrated Products and Services Anchored by a Premier Connected Client Experience

Retrieved on: 
Friday, January 26, 2024
DMS, Noise, Advertising, Adtech (company), Partnership, Omnichannel, Strategic planning, Digital marketing, Conference, Marketing, Sales

This collaboration marks a significant milestone in delivering a unified solution to meet the diverse needs of automotive dealerships.

Key Points: 
  • This collaboration marks a significant milestone in delivering a unified solution to meet the diverse needs of automotive dealerships.
  • “The market is overwhelmed with countless vendors offering siloed marketing solutions with poor customer experience, a lack of integration, and misinformation surrounding digital advertising and AdTech.
  • The noise became too loud to ignore and a problem we needed to solve urgently,” said David Regn, co-founder, and CEO of Stream Companies.
  • Provide DealerOn and Stream clients with access to advanced website and conversion technology, powered by patented technology.

NielsenIQ and TransUnion Collaborate to Enable Targeted Advertising with First-Party Retail Purchase Data

Retrieved on: 
Wednesday, January 17, 2024
Software, Other Retail, Professional Services, Online Retail, Department Stores, Technology, Convenience Store, Digital Marketing, Data Analytics, Retail, Marketing, Advertising, Communications, Identity, Privacy, Adtech (company), Partnership, Full, FMCG, IDS, Investment company, TransUnion, TRU, SVP, Sales

NielsenIQ , a global measurement and data analytics leader, announces an agreement with TransUnion ’s (NYSE: TRU) marketing solutions business, TruAudience® , to connect NielsenIQ’s consumer data with partners’ identity spaces for audience modeling.

Key Points: 
  • NielsenIQ , a global measurement and data analytics leader, announces an agreement with TransUnion ’s (NYSE: TRU) marketing solutions business, TruAudience® , to connect NielsenIQ’s consumer data with partners’ identity spaces for audience modeling.
  • The alliance overcomes historical barriers to leveraging offline consumer purchase behavior data for FMCGs.
  • Clients can use NielsenIQ data as a "Seed Audience" to create precise look-alike segments based on demographics and FMCG purchase behavior.
  • Through its Full View™, Media and AdTech companies gain seamless access to invaluable first-party data, transforming their audience targeting capabilities.

Mitgo Group Welcomes Co-CEO Artem Ozerkov

Retrieved on: 
Wednesday, January 24, 2024
Advertising, Adtech (company), Martech, International Coaching Federation, Business, Marketing, Management

This significant shift introduces Artem Ozerkov , who previously served as Vice President of Partnership Services department, as the Co-CEO.

Key Points: 
  • This significant shift introduces Artem Ozerkov , who previously served as Vice President of Partnership Services department, as the Co-CEO.
  • This strategic move paved the way for the evolution of Mitgo Group from a mono-business entity to an international group of companies.
  • As Co-CEO, Artem Ozerkov will be able to use his fifteen years of experience in the advertising and ecommerce industries to the fullest.
  • These actions will bring positive changes not only for Mitgo Group itself, but also for hundreds of thousands of our clients and partners around the world," states Artem.

BLOCKBOARD NAMES CARLOS RESTREPO CHIEF REVENUE OFFICER

Retrieved on: 
Thursday, January 18, 2024
Online, Entrepreneurship, Digest, Northern Beaches, OTT, Univision, Advertising, Trust, Adtech (company), History, Thomson Reuters, Growth, Environment, Consumer, Human, Reader's Digest, CTV, Marketing, Engineering, SVP, ROI

NEW YORK, Jan. 18, 2024 /PRNewswire/ -- Performance CTV ad platform Blockboard announced today the appointment of Carlos Restrepo as its new Chief Revenue Officer. The hire comes at a time of significant momentum for the programmatic platform as it builds upon four consecutive years of growth since its inception and positions itself for continued expansion in 2024. In his new role, Restrepo will lead Blockboard's sales, marketing, and account management disciplines and be an instrumental driver of the company's continued growth and development.

Key Points: 
  • NEW YORK, Jan. 18, 2024 /PRNewswire/ -- Performance CTV ad platform Blockboard announced today the appointment of Carlos Restrepo as its new Chief Revenue Officer.
  • In his new role, Restrepo will lead Blockboard's sales, marketing, and account management disciplines and be an instrumental driver of the company's continued growth and development.
  • Blockboard is a CTV, OTT, and Online video-buying technology platform that utilizes Blockchain technology to ensure total transparency, verification, and trust.
  • "I'm incredibly excited to bring the unparalleled results that Blockboard achieves for clients to an entirely new group of brand marketers.

Advertising Technology (Adtech) Platform Market Size to Grow USD 2.5 Billion by 2029 at a CAGR of 8.6% | Valuates Reports

Retrieved on: 
Thursday, January 18, 2024
Cloud, Adobe, Privacy, AT&T, Corporate services, Advertising, Adtech (company), City, Intelligence, Adform, WarnerMedia, Ecosystem, Algorithm, Yield management, AWS, Platform, USD, CAKE, Organization, Internet, Machine learning, Category, United, Compound annual growth rate, Growth, Video game

The Global AdTech Market is projected to grow from USD 23.9 Billion in 2023 to USD 42.5 Billion by 2029, at a Compound Annual Growth Rate (CAGR) of  8.6% during the forecast period.

Key Points: 
  • The Global AdTech Market is projected to grow from USD 23.9 Billion in 2023 to USD 42.5 Billion by 2029, at a Compound Annual Growth Rate (CAGR) of  8.6% during the forecast period.
  • AdTech is expanding rapidly due to factors including improved measurement and analytics, cross-channel advertising tactics, and an emphasis on privacy and legal compliance.
  • The market for AdTech solutions is expanding as a result of businesses switching from traditional to digital advertising tactics.
  • Asia Pacific exhibits a strong potential for development in the market for advertising technology platforms, or Adtech.

Advertising Technology (Adtech) Platform Market Size to Grow USD 2.5 Billion by 2029 at a CAGR of 8.6% | Valuates Reports

Retrieved on: 
Thursday, January 18, 2024
Cloud, Adobe, Privacy, AT&T, Corporate services, Advertising, Adtech (company), City, Intelligence, Adform, WarnerMedia, Ecosystem, Algorithm, Yield management, AWS, Platform, USD, CAKE, Organization, Internet, Machine learning, Category, United, Compound annual growth rate, Growth, Video game

The Global AdTech Market is projected to grow from USD 23.9 Billion in 2023 to USD 42.5 Billion by 2029, at a Compound Annual Growth Rate (CAGR) of  8.6% during the forecast period.

Key Points: 
  • The Global AdTech Market is projected to grow from USD 23.9 Billion in 2023 to USD 42.5 Billion by 2029, at a Compound Annual Growth Rate (CAGR) of  8.6% during the forecast period.
  • AdTech is expanding rapidly due to factors including improved measurement and analytics, cross-channel advertising tactics, and an emphasis on privacy and legal compliance.
  • The market for AdTech solutions is expanding as a result of businesses switching from traditional to digital advertising tactics.
  • Asia Pacific exhibits a strong potential for development in the market for advertising technology platforms, or Adtech.

Tredence Honored as a Pioneer in Composable CDP Solutions

Retrieved on: 
Tuesday, January 9, 2024
CDP, Advertising, Collection, Data management, SAN, Adtech (company), Partnership, CDPS, Martech, Marketing, Directory, Automation

SAN JOSE, Calif., Jan. 9, 2024 /PRNewswire/ -- Tredence was officially recognized as a Certified Composable Services Provider by Hightouch, a leading Data Activation company. This designation is given to companies that have demonstrated expertise and experience in supporting the adoption of Composable Customer Data Platforms in large-scale enterprises.

Key Points: 
  • SAN JOSE, Calif., Jan. 9, 2024 /PRNewswire/ -- Tredence was officially recognized as a Certified Composable Services Provider by Hightouch, a leading Data Activation company.
  • This designation is given to companies that have demonstrated expertise and experience in supporting the adoption of Composable Customer Data Platforms in large-scale enterprises.
  • Composable CDPs are new technical architectures for managing and activating customer data for marketing programs.
  • It enables businesses to personalize emails, advertising, and other customer experiences more quickly, economically, and effectively than traditional solutions.

Rembrand Announces John Sedlak as New Chief Revenue Officer

Retrieved on: 
Monday, January 8, 2024
Adtech (company), Software, BlueKai, PALO, Knowledge, Enhanced, Advertising, Growth, Diving, Adobe, AOL, Sales

PALO ALTO, Calif., Jan. 8, 2024 /PRNewswire-PRWeb/ -- Rembrand, the Enhanced In-Scene Advertising solution generated by AI, announced today the appointment of John Sedlak as the company's new Chief Revenue Officer. Sedlak brings a proven track record of revenue growth and fostering strategic partnerships with notable companies, including this team who he worked with previously at BlueKai and Oracle, as well as his own success with AOL, Adobe, and SourcePoint, among others. With Sedlak's wealth of experience and knowledge, the new role positions Rembrand for a strong 2024.

Key Points: 
  • PALO ALTO, Calif., Jan. 8, 2024 /PRNewswire-PRWeb/ -- Rembrand , the Enhanced In-Scene Advertising solution generated by AI, announced today the appointment of John Sedlak as the company's new Chief Revenue Officer.
  • I am thrilled to join the Rembrand team as Chief Revenue Officer at such an exciting time for our Company and industry.
  • "I've worked with John Sedlak at previous companies and am thrilled to be bringing his expertise to Rembrand," said Omar Tawakol, CEO of Rembrand.
  • "I am thrilled to join the Rembrand team as Chief Revenue Officer at such an exciting time for our Company and industry," said John Sedlak.

Symphony Talent Wins Dual Gold at Brandon Hall Group's 2023 Excellence in Technology Awards

Retrieved on: 
Wednesday, January 3, 2024
Workforce, Marketing, Adtech (company), Excellence, Training, SFX, Research, Acquisition, Acqui-hiring, HR, CRM, Human resources, Organization, Development, Educational technology, Gold

NEW YORK, Jan. 3, 2024 /PRNewswire/ -- Symphony Talent, the full funnel talent acquisition platform and brand services provider, is proud to announce that it has won two coveted Brandon Hall Group Gold Awards for Excellence in "Best Advance in Talent Acquisition Technology" and "Best Advance in Candidate Assessment Technology."

Key Points: 
  • NEW YORK, Jan. 3, 2024 /PRNewswire/ -- Symphony Talent , the full funnel talent acquisition platform and brand services provider, is proud to announce that it has won two coveted Brandon Hall Group Gold Awards for Excellence in "Best Advance in Talent Acquisition Technology" and "Best Advance in Candidate Assessment Technology."
  • "In our 30th year, the Excellence in Technology Awards continue to showcase the best innovations in learning, talent management, talent acquisition, HR, workforce management and sales enablement technologies.
  • Symphony Talent's talent acquisition engine, SFX , won Gold in "Best Advance in Talent Acquisition Technology."
  • Symphony Talent's dedication to innovation and excellence in recruitment technology continues to set industry benchmarks, as acknowledged by these awards.

Stirista Secures No. 6 Spot for Second Consecutive Year in Coveted San Antonio Business Journal Fast Track Awards

Retrieved on: 
Wednesday, January 3, 2024
Marketing, Adtech (company), Business, Acquisition, Digital, Privately held company, Simmons Bank, American City Business Journals, Growth, Computer data storage

SAN ANTONIO, Jan. 3, 2024 /PRNewswire-PRWeb/ -- Stirista, the leader in data-driven marketing solutions, has been selected to the San Antonio Business Journal's Fast Track Award List for the third consecutive year. Holding consistent again this year in the No. 6 spot, Stirista showed continued impressive growth from 2020 to 2022 (160%) among San Antonio's fastest-growing private companies.

Key Points: 
  • Continued Impressive Growth Among San Antonio's Fastest Growing Private Companies, Stirista is Included for the Third Consecutive Year
    SAN ANTONIO, Jan. 3, 2024 /PRNewswire-PRWeb/ -- Stirista, the leader in data-driven marketing solutions, has been selected to the San Antonio Business Journal's Fast Track Award List for the third consecutive year.
  • 6 spot, Stirista showed continued impressive growth from 2020 to 2022 (160%) among San Antonio's fastest-growing private companies.
  • The Fast Track Awards recognize the fastest-growing businesses in the San Antonio area, evaluating their growth over the past three fiscal years.
  • The annual awards program is a testament to the remarkable resilience and success of these companies during challenging times.