Team GB

VCIG Signs Letter Of Intent To Acquire AI Enhanced-Augmented Reality Gamification Marketing Platform From Playstack Limited

Retrieved on: 
Monday, November 20, 2023

The platform uses AI alongside gamification of digital marketing assets and new disruptive technologies, such as augmented reality to maximize brand engagements on mobile with global applications across corporate, consumer and large audience event opportunities.

Key Points: 
  • The platform uses AI alongside gamification of digital marketing assets and new disruptive technologies, such as augmented reality to maximize brand engagements on mobile with global applications across corporate, consumer and large audience event opportunities.
  • At a time where the limitations of traditional brand engagements and advertising have been stretched and relatively taxing on budgets, this AI based-augmented reality gamification marketing platform capitalizes on gamification of digital marketing assets to maximize and vastly improves digital engagement on mobile phones.
  • The technology provides synergistic platforms, explicitly designed to provide powerful mobile engagement and revenue generation.
  • This AI enhanced-augmented reality gamification marketing platform has achieved numerous downloads and brand interactions in the UK alone.

Wearing a well-fitting sports bra can improve your performance – an expert advises how to find one

Retrieved on: 
Thursday, August 24, 2023

In a survey of UK female athletes, 51% experienced breast pain and 29% said that poorly fitting bras affected their performance.

Key Points: 
  • In a survey of UK female athletes, 51% experienced breast pain and 29% said that poorly fitting bras affected their performance.
  • Before the Tokyo Olympics and Paralympics, Team GB athletes and para-athletes were offered a bra prescription service in which they were fitted with a sports bra based on an individual assessment.
  • Around 97% of those prescribed a bra reported benefits in comfort, fit and support, while 17% said it had significantly improved their performance.
  • This article is part of Women’s Health Matters, a series about the health and wellbeing of women and girls around the world.
  • When comparing physical activity between low and high breast support conditions, there is evidence that performance is reduced in low support.

What makes a good sports bra?

    • A compression bra is usually made from one piece of strong elastic, and it works to compress breast tissue to the chest to limit breast movement.
    • Encapsulation bras are designed to support and limit the movement of each breast individually, while combination bras have characteristics of both compression and encapsulation bras.
    • For a high-support sports bra, there are five characteristics to look for that have been linked to reduced breast movement.
    • High-support sports bras also tend to have a higher neckline – for every 1cm higher the neckline, breast bounce is reduced by 1%.

Blues appoint Hope Powell CBE as Women's Technical Director

Retrieved on: 
Thursday, July 20, 2023

NEW YORK, July 20, 2023 /PRNewswire/ -- Birmingham City Football Club is delighted to announce the appointment of Hope Powell CBE as Women's Technical Director.

Key Points: 
  • NEW YORK, July 20, 2023 /PRNewswire/ -- Birmingham City Football Club is delighted to announce the appointment of Hope Powell CBE as Women's Technical Director.
  • Her accolades include leading England Women to four UEFA Women's European Championships, including the final in 2009, and two FIFA Women's World Cups.
  • Most recently, she was a member of England's backroom team, as a technical advisor, at the 2023 FIFA Men's Under-20s World Cup in Argentina.
  • Following her appointment, the Women's Technical Director, Powell said: "I am excited to have the opportunity to join Birmingham City at the start of the journey.

Visa and GoHenry Announce Global Partnership to Accelerate Financial Education for Children and Teens

Retrieved on: 
Tuesday, November 29, 2022

Visa (NYSE: V) today announced a seven-year global partnership with GoHenry , the prepaid card and financial education app for 6-to 18-year-olds.

Key Points: 
  • Visa (NYSE: V) today announced a seven-year global partnership with GoHenry , the prepaid card and financial education app for 6-to 18-year-olds.
  • Since then, with Visas support, GoHenry has helped transform financial education for kids, teens, and their parents.
  • The GoHenry financial education app and prepaid card help young people learn about money through several categories including earning, saving, spending responsibly, and charitable giving.
  • GoHenry has changed the game for financial education for young people, said Vanessa Colella, SVP and Global Head of Innovation and Digital Partnerships at Visa.

Lotus Eletre to debut ECARX's next-generation digital head unit

Retrieved on: 
Tuesday, October 25, 2022

LONDON, Oct. 25, 2022 /PRNewswire/ -- ECARX, a global mobility tech company, will debut its next-generation digital head unit (DHU) on the new Lotus Eletre Hyper-SUV.

Key Points: 
  • LONDON, Oct. 25, 2022 /PRNewswire/ -- ECARX, a global mobility tech company, will debut its next-generation digital head unit (DHU) on the new Lotus Eletre Hyper-SUV.
  • Commenting, ECARX Chairman and CEO, Ziyu Shen said: "The Lotus Eletre's digital head unit is our most advanced ever and our first based on a dual-chip system.
  • The Lotus Eletre is the all-new and all-electric lifestyle model from Lotus.
  • In addition to the Lotus Eletre, Lotus Tech plans to launch further BEV models including a sports sedan (Type 133) another SUV (Type 134) and more, as Vision80 reaches maturity in 2028.

Lotus Eletre to debut ECARX's next-generation digital head unit

Retrieved on: 
Tuesday, October 25, 2022

LONDON, Oct. 25, 2022 /PRNewswire/ -- ECARX, a global mobility tech company, will debut its next-generation digital head unit (DHU) on the new Lotus Eletre Hyper-SUV.

Key Points: 
  • LONDON, Oct. 25, 2022 /PRNewswire/ -- ECARX, a global mobility tech company, will debut its next-generation digital head unit (DHU) on the new Lotus Eletre Hyper-SUV.
  • Commenting, ECARX Chairman and CEO, Ziyu Shen said: "The Lotus Eletre's digital head unit is our most advanced ever and our first based on a dual-chip system.
  • The Lotus Eletre is the all-new and all-electric lifestyle model from Lotus.
  • In addition to the Lotus Eletre, Lotus Tech plans to launch further BEV models including a sports sedan (Type 133) another SUV (Type 134) and more, as Vision80 reaches maturity in 2028.

Supersapiens Welcomes British Triathlete Lucy Buckingham as its Newest Ambassador

Retrieved on: 
Thursday, August 25, 2022

Supersapiens, powered by the Abbott Libre Sense Glucose Sport Biosensor, will work with Buckingham to deliver valuable insights to help with lasting positive behavior change and performance improvements.

Key Points: 
  • Supersapiens, powered by the Abbott Libre Sense Glucose Sport Biosensor, will work with Buckingham to deliver valuable insights to help with lasting positive behavior change and performance improvements.
  • She won the National Junior Aquathon at 13 and represented Great Britain multiple times at the European Youth Triathlon Championships.
  • Having a Supersapiens ambassador of her caliber is a true testimonial to our system and further showcases how we are helping athletes achieve their goals," said Supersapiens CEO and Founder Phil Southerland.
  • The Supersapiens app pairs with Abbott's Libre Sense Glucose Sport Biosensor allowing athletes to see their glucose levels updated every minute via Bluetooth.

Ben Sherman Introduces Team GB-Inspired Humanz™ NFTs

Retrieved on: 
Friday, February 4, 2022

LONDON, Feb. 4, 2022 /PRNewswire/ -- Extending the Ben Sherman and Team GB collaboration to outfit the official delegation of Team GB athletes, Ben Sherman re-imagines the iconic line as wearables for the Metaverse. Through a partnership with Tokns Commerce and Humanz, Ben Sherman offers an exclusive opportunity for Team GB fans to own the first custom-designed Humanz NFTs.

Key Points: 
  • LONDON, Feb. 4, 2022 /PRNewswire/ -- Extending the Ben ShermanandTeam GBcollaboration to outfit the official delegation of Team GB athletes, Ben Sherman re-imagines the iconic line as wearables for the Metaverse.Through a partnership with Tokns Commerce and Humanz, Ben Sherman offers an exclusive opportunity for Team GB fans to own the first custom-designed Humanz NFTs.
  • Tim Reid, Senior Vice President, for Ben Sherman, commented, "We are thrilled to extend our support of Team GB beyond the Beijing 2022 Games and into the Metaverse.
  • British Olympic Association Commercial Director Tim Ellertonsaid:"We are veryexcited to partner with Ben Sherman to make creative collectibles available to Team GB fans first.
  • A global lifestyle brand, Ben Sherman and the original Oxford shirt still remain a modern icon; there is simply nothing quite like an original Ben Sherman shirt.

Team GB Launches Gold Lion Club for fans in the Metaverse - Offers New NFTs and Gold Lion Tokns™ that unlock exclusive experiences

Retrieved on: 
Thursday, February 3, 2022

LONDON, Feb. 3, 2022 /PRNewswire/ -- As the sporting world turns their eyes to Beijing 2022, Team GB and Tokns are proud to reveal another innovative, blockchain-based fan engagement programme. Team GB was the first-ever Olympic team to launch an official non-fungible token (NFT) collection in the run-up to the Tokyo Games last summer, and now extends that programme to include a limited amount of 'fan tokens' that unlock access to the Gold Lion Club community, fun features, and exclusive experiences which will be the envy of all fans. New benefits and experiences will be offered throughout 2022, exclusively available to holders of Gold Lion Tokns, including access to signed merchandise, athlete experiences, and eventually an immersive clubhouse in the Metaverse.  

Key Points: 
  • LONDON, Feb. 3, 2022 /PRNewswire/ -- As the sporting world turns their eyes to Beijing 2022, Team GB and Tokns are proud to reveal another innovative, blockchain-based fan engagement programme.
  • First-ever Olympic team to create NFTs, now first to create a fan token with unique utilities throughout 2022", says Jamie Tedford, CEO of Tokns.
  • "We are proud to be the Official Supplier and Licensee of Team GB NFTs, and are excited to see fans unlock rare experiences, official merchandise and other owner benefits with their Gold Lion Tokn."
  • Engaging people throughout the United Kingdom to pursue their very own goals and dreams through the Olympic Values and the example of Team GB Olympians.

Team GB Launches Gold Lion Club for fans in the Metaverse - Offers New NFTs and Gold Lion Tokns™ that unlock exclusive experiences

Retrieved on: 
Thursday, February 3, 2022

The gold lion tokn is just one of the many exciting concepts in the pipeline."

Key Points: 
  • The gold lion tokn is just one of the many exciting concepts in the pipeline."
  • First-ever Olympic team to create NFTs, now first to create a fan token with unique utilities throughout 2022", says Jamie Tedford, CEO of Tokns.
  • "We are proud to be the Official Supplier and Licensee of Team GB NFTs, and are excited to see fans unlock rare experiences, official merchandise and other owner benefits with their Gold Lion Tokn."
  • Engaging people throughout the United Kingdom to pursue their very own goals and dreams through the Olympic Values and the example of Team GB Olympians.