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Sequel.io launches AI-powered Media Hub for content-led growth marketing teams

Retrieved on: 
Wednesday, November 1, 2023

Marketing leaders are tasked with managing complex tech stacks and integrations, process optimizations, and workforce enablement to stay competitive.

Key Points: 
  • Marketing leaders are tasked with managing complex tech stacks and integrations, process optimizations, and workforce enablement to stay competitive.
  • Now, with the arrival of Sequel's Media Hub , marketers can gain a powerful edge over their competition by elevating their efficiency, infusing life into their content, and opening doors to exponential growth.
  • Oana Manolache , CEO and Co-Founder of Sequel.io says "The launch of Media Hub marks our commitment to the content-led growth movement that has significantly changed the way companies engage with their audiences and drive revenue growth.
  • Sequel's Media Hub is now available to marketing teams wanting to streamline their video production and supercharge their content-led growth strategies.

Everflow Wins 2023 Global Performance Marketing Award For Best Performance Marketing Technology

Retrieved on: 
Monday, October 30, 2023

MOUNTAIN VIEW, Calif., Oct. 30, 2023 /PRNewswire/ -- Everflow proudly celebrates the company receiving the Best Performance Marketing Technology award at the seventh annual Global Performance Marketing Awards (GPMAs) for transforming performance marketing with innovation and customer success.

Key Points: 
  • Leading partner marketing platform receives Best Performance Marketing Technology award for their innovative tracking, attribution, and automation solutions.
  • MOUNTAIN VIEW, Calif., Oct. 30, 2023 /PRNewswire/ -- Everflow proudly celebrates the company receiving the Best Performance Marketing Technology award at the seventh annual Global Performance Marketing Awards (GPMAs) for transforming performance marketing with innovation and customer success.
  • The GPMAs celebrate the performance marketing industry's most innovative and groundbreaking campaigns, technology, programs, and professionals on a global scale.
  • Nominees for the Best Performance Marketing Technology award were chosen based on having "an innovative product with evidence of evolution and proof of customer adoption, results, and satisfaction."

Sequel.io debuts the first event CMS solution that enables marketers to create webpages with a click of a button

Retrieved on: 
Tuesday, September 5, 2023

And now with Sequel.io launching their 1-Click CMS Integration , marketers are able to embody greater efficiency and bring more power to their marketing motions.

Key Points: 
  • And now with Sequel.io launching their 1-Click CMS Integration , marketers are able to embody greater efficiency and bring more power to their marketing motions.
  • Now Marketers can take back the reins and become more efficient by publishing event web pages with a click of a button.
  • Having experienced these obstacles myself throughout my career as a marketer, I knew we needed to create a better solution.
  • Sequel's 1-Click CMS Integration is now available to marketing teams wanting to streamline their virtual event processes & power their demand-generation efforts.

Pega Launches Pega Process Mining with Generative AI-Ready APIs to Enable Continuous Workflow Optimization

Retrieved on: 
Tuesday, May 9, 2023

CAMBRIDGE, Mass., May 9, 2023 /PRNewswire/ -- Pegasystems Inc. (NASDAQ: PEGA), the low-code platform provider empowering the world's leading enterprises to Build for Change®, today announced the launch of Pega Process Mining, which will make it easier for Pega users of all skill levels to find and fix process inefficiencies hindering their business operations. These intuitive process mining capabilities – along with generative AI-ready APIs – will be seamlessly integrated within Pega Platform™, providing organizations with a unified solution to continuously optimize their Pega workflows.

Key Points: 
  • These intuitive process mining capabilities – along with generative AI-ready APIs – will be seamlessly integrated within Pega Platform ™, providing organizations with a unified solution to continuously optimize their Pega workflows.
  • Pega Process Mining gets even easier to use by connecting it to generative AI models such as OpenAI's ChatGPT via APIs.
  • By combining Pega Process Mining with Pega Platform, users can continuously build, optimize, and monitor their processes without leaving the Pega environment.
  • "Pega Process Mining makes it more accessible for anyone in the business to quickly and easily root out process inefficiencies.

Top-Rated Partnership Marketing Platform Accepted Into HubSpot App Marketplace

Retrieved on: 
Wednesday, July 13, 2022

MOUNTAIN VIEW, Calif., July 13, 2022 /PRNewswire/ -- Everflow announced that HubSpot users can now connect directly to Everflow's leading partner marketing platform through the HubSpot App Marketplace. This integration provides B2B brands, advertising networks, agencies, and businesses the tools necessary to create scalable partnership programs.

Key Points: 
  • MOUNTAIN VIEW, Calif., July 13, 2022 /PRNewswire/ -- Everflow announced that HubSpot users can now connect directly to Everflow's leading partner marketing platform through the HubSpot App Marketplace.
  • This integration provides B2B brands, advertising networks, agencies, and businesses the tools necessary to create scalable partnership programs.
  • Acceptance into the HubSpot App Marketplace requires meeting predefined requirements and application review.
  • "We're excited to offer an Everflow.io integration, as it enables our customers to take their partner marketing beyond managing affiliates or coupons," states Scott Brinker, VP of Platform Ecosystem at HubSpot.

Pega Acquires Everflow to Add Intuitive Process Mining to the Industry's Most Complete Hyperautomation Solution

Retrieved on: 
Tuesday, May 24, 2022

CAMBRIDGE, Mass., May 24, 2022 /PRNewswire/ -- Pegasystems Inc. (NASDAQ: PEGA), the software company that crushes business complexity, today at PegaWorld® iNspire announced the acquisition of Everflow, an innovative process mining software company based in Brazil. Everflow's highly intuitive software will enable Pega clients to uncover and fix hidden process inefficiencies that often bog down organizational operations. Combined with Pega's market-leading AI-powered decisioning and workflow automation capabilities, this acquisition will help Pega deliver the most complete hyperautomation solution available for enterprises.

Key Points: 
  • Everflow's highly intuitive software will enable Pega clients to uncover and fix hidden process inefficiencies that often bog down organizational operations.
  • Combined with Pega's market-leading AI-powered decisioning and workflow automation capabilities, this acquisition will help Pega deliver the most complete hyperautomation solution available for enterprises.
  • After the keynotes, join the Supercharge Your Pega Workflows with Process Mining and Process AI session to learn more about how Pegaplans to bring process mining and AI together to deliver the most complete hyperautomation solution available.
  • "We built Everflow solutions to make the power of process mining accessible and actionable for anyone to use," said Kleber Stroeh, former CEO of Everflow and now current vice president, product mining, Pega.

Everflow Partner Marketing Platform Achieves SOC 2 Type II Compliance

Retrieved on: 
Tuesday, March 22, 2022

Everflow was audited by Prescient Assurance-- a leader in security and compliance attestation for B2B, SAAS companies worldwide. Prescient Assurance is a registered public accounting in the US and Canada and provides risk management and assurance services which includes but is not limited to SOC 2, PCI, ISO, NIST, GDPR, CCPA, HIPAA, and CSA STAR.

Key Points: 
  • DAILY CITY, Calif., March 22, 2022 /PRNewswire-PRWeb/ --Everflow partner marketing platform announced today that it has achieved SOC 2 Type II compliance in accordance with American Institute of Certified Public Accountants (AICPA) standards for SOC for Service Organizations also known as SSAE 18.
  • Launched in 2016, Everflow is a smarter partner marketing platform that is currently utilized by over 800 clients worldwide, including billion dollar unicorns and leading companies in the financial, ecommerce, affiliate, mobile, and gaming spaces.
  • According to Everflow Co-Founder & COO, Kanwar Dhaliwal, achieving SOC 2 Type II compliance shows the commitment of the entire Everflow team to maintaining industry-leading customer data security.
  • To learn more about Everflow's SOC 2 Type II compliance policies and practices, please visit: https://www.everflow.io/legal/security-as-a-company-value .

Phonexa Unites Marketing Community at MailCon in Las Vegas at Caesars Palace

Retrieved on: 
Wednesday, January 5, 2022

MailCon is a highly engaged global community of marketing professionals who meet to share new insights around the latest tech, trends, and strategies in email marketing, lead generation, marketing automation, mobile, and omnichannel marketing.

Key Points: 
  • MailCon is a highly engaged global community of marketing professionals who meet to share new insights around the latest tech, trends, and strategies in email marketing, lead generation, marketing automation, mobile, and omnichannel marketing.
  • It will then conclude after another day of networking with the best and brightest in marketing and lead generation with the MailCon & Affy Awards.
  • Phonexa is now 'more' than just software we're also a flourishing community of marketing professionals," said Phonexa President David Gasparyan.
  • "This community merger is a landmark day for our company, the conference, and the email marketing community alike," said Kristen Haines, CEO of MailCon.

Phonexa Names Amanda Farris as Chief Strategy Officer

Retrieved on: 
Thursday, December 16, 2021

GLENDALE, Calif., Dec. 16, 2021 /PRNewswire/ --Marketing automation platform Phonexa has promoted Amanda Farris as its new Chief Strategy Officer.

Key Points: 
  • GLENDALE, Calif., Dec. 16, 2021 /PRNewswire/ --Marketing automation platform Phonexa has promoted Amanda Farris as its new Chief Strategy Officer.
  • Initiatives will be led by organizing exclusive and highly valuable networking dinners to grow business for lead generation companies.
  • "Amanda has been an integral addition to Phonexa and has played a pivotal role in the brand's strong finish to 2021," said Phonexa CEO and CFO Lilit Davtyan.
  • Phonexa has the scalability, tools, and partnerships to serve clients in all industries, especially those with high consumer demand products and services.

Top-Rated Partner Marketing Platform Releases Innovative Facebook Campaign Tracking Integration

Retrieved on: 
Thursday, July 22, 2021

Once configured, an eCommerce brand, affiliate network, or agency can send conversion data into Facebook from their Everflow dashboard using the Facebook Conversions API.

Key Points: 
  • Once configured, an eCommerce brand, affiliate network, or agency can send conversion data into Facebook from their Everflow dashboard using the Facebook Conversions API.
  • Everflow's new integration notably allows Facebook campaign tracking without cookies, which are quickly becoming obsolete due to privacy concerns.
  • For more information on the Everflow Facebook Conversions API integration, visit Everflow's New Facebook Conversions API Integration: Ditch The Cookies & Level Up Your Campaigns With A Smarter Partner Postback.
  • Launched in 2016, Everflow is a smarter partner marketing platform that is currently utilized by over 700 clients worldwide.