Convince

TechSmith’s Async-First Study Eliminated Meetings and Saw +15% Increase in Employee Productivity

Retrieved on: 
Wednesday, January 11, 2023

Seeking an effective solution with fewer and better meetings, the company took a radical approach and tested a month with no meetings across its 300 employee base to help build its ideal hybrid work culture of the future.

Key Points: 
  • Seeking an effective solution with fewer and better meetings, the company took a radical approach and tested a month with no meetings across its 300 employee base to help build its ideal hybrid work culture of the future.
  • This was encouraging, and reinforced the company’s hypothesis that productivity can be fine-tuned at both an individual and corporate level.
  • 8% increase in perceived importance of meetings: TechSmith asked employees to review all synchronous meetings on their calendars and rate each on a scale of one (“Not Important”) to five (“Very Important”).
  • 85% of employees will consider replacing future meetings after the experiment: Employees agreed that asynchronous communication habits were worth learning and adopting.

Nearly 60% of freight brokers still use paper checks but most think digitalization would improve operations

Retrieved on: 
Thursday, October 27, 2022

NEW YORK, Oct. 27, 2022 /PRNewswire/ -- Denim, the leading financial enablement platform for the freight and logistics industry, has released its inaugural Freight Broker Pulse Report in partnership with Ascend2. With insights from 168 freight brokers, the report highlights the importance of time efficiency in operations and how the industry benefits from digitalization.

Key Points: 
  • With insights from 168 freight brokers, the report highlights the importance of time efficiency in operations and how the industry benefits from digitalization.
  • According to the report, freight brokers spend too much time on broker operations, including invoicing, collections, and payments.
  • Because they act as connectors in the supply chain, freight brokers must have a streamlined payments process to avoid errors and delays.
  • Nearly 60% of those surveyed still pay carriers and shippers with paper checks, despite over two-thirds (68%) saying eliminating paper checks would improve their business operations.

Nation's Top Marketing Conference, Digital Summit, Returns to Seattle with All-New Content, Trends and Tactical Guidance for Digital Marketers

Retrieved on: 
Tuesday, August 30, 2022

SEATTLE, Aug. 30, 2022 /PRNewswire-PRWeb/ -- WHATDigital Summit Seattle is a two-day, in-person conference that showcases marketing industry thought leaders who will present the current trends in today's marketing sector. From renowned global leaders – like Microsoft, Tommy Bahama and Rover – to local and regional experts, each 30-minute speaking session offers highly curated content formatted as an instructional "how to," providing attendees with breakthrough strategies and actionable insights immediately applicable to their businesses. The conference is open to all levels of marketing personnel, from campus hires to industry professionals with 40+ years of experience.

Key Points: 
  • The conference is open to all levels of marketing personnel, from campus hires to industry professionals with 40+ years of experience.
  • For attendees seeking guidance for honing specific skills, Digital Summit also offers its signature 4-hour deep dive courses known as Masterclasses.
  • Digital Summit Series features an extensive network of standout sponsors who attend each Digital Summit conference on-site, offering innovative products and services for branding, merchandising, email and SEO marketing, marketing and advertising automation, digital communications, digital experiences and measurement, among others.
  • Digital Summit Seattle sponsors include Pantheon, Media Shark, Optimizely, Effectv, Basis Technologies, CDI2, illumin, SwagChimp, Anvil, SEO Review Tools, American Marketing Association Puget Sound and ThinkNW.

Gen Z is Changing the Way Graduate Schools Think About Enrollment Communication and Student Experience

Retrieved on: 
Tuesday, May 31, 2022

PHOENIX, May 31, 2022 /PRNewswire-PRWeb/ -- LaneTerralever, a national marketing and advertising agency for higher education, and Convince & Convert, a global leader in content marketing and customer-experience, conducted an online survey to better understand the graduate student of today — highlighting the need for diverse communication strategies that transcend the generational gap and acknowledges the pandemic's effect in their newly-released, Graduate Student Insight Report.

Key Points: 
  • "Capitalizing on student preferences is a key catalyst to success," said Lauren Hillery, Vice President of Brand Strategy at LaneTerralever.
  • The report focuses on 4 major generations, Gen Z (age 10 to 25), Millennial (age 26 to 41), Gen X (age 42 to 57) and Baby Boomers (age 58 to 67).
  • Enrollment stats from National Student Clearinghouse also confirm this as they've seen a 5% enrollment increase since March 2020.
  • Experience Dynamic is the first fully integrated customer experience (CX) collective currently comprised of LaneTerralever and Convince & Convert.

Undertone Named to the 2022 Ad Age Best Places to Work List

Retrieved on: 
Tuesday, January 25, 2022

NEW YORK, Jan. 25, 2022 /PRNewswire/ -- Undertone , a Perion Network Ltd. (Nasdaq: PERI ) company and leading provider of Intelligent High Impact advertising solutions across all platforms, screens, and devices, today announced it has been named to the 2022 Ad Age Best Places to Work list for the second year in a row.

Key Points: 
  • NEW YORK, Jan. 25, 2022 /PRNewswire/ -- Undertone , a Perion Network Ltd. (Nasdaq: PERI ) company and leading provider of Intelligent High Impact advertising solutions across all platforms, screens, and devices, today announced it has been named to the 2022 Ad Age Best Places to Work list for the second year in a row.
  • This program was created by Ad Age and Best Companies Group, and Undertone ranked five out of 50 companies, which is four ranks higher than the previous year.
  • Ad Age Best Places to Work honors companies that went above and beyond to support their employees, especially during tumultuous times such as the COVID-19 pandemic.
  • Today, Ad Age is a global media brand focusing on curated creativity, data and analysis, people and culture, and innovation and forecasting.

Content Strategy Pioneer Convince & Convert Joins Newly Formed Customer Experience Collective, Experience Dynamic

Retrieved on: 
Tuesday, January 11, 2022

Baer will sit on the advisory board of Experience Dynamic as he continues to lead key client relationships at Convince & Convert, alongside its team of 14 global marketing and CX strategists.

Key Points: 
  • Baer will sit on the advisory board of Experience Dynamic as he continues to lead key client relationships at Convince & Convert, alongside its team of 14 global marketing and CX strategists.
  • Experience Dynamic is a customer experience (CX) collective, the first truly integrated group of companies, brought together to create winning integrated customer experiences.
  • Experience Dynamic services encompass CX strategy, change management consulting, customer journey mapping, digital experiences, content marketing and growth marketing, to help companies build loyalty and generate more revenue through targeted customer interactions.
  • Founded in 2008, Convince & Convert is a digital marketing and customer experience strategy firm that helps iconic global brands gain and keep more customers.

Undertone Launches its 'Shoppable High Impact' Technology Solution, Enabling Consumers To Add Products To Retailers' Carts From Directly Within Ads

Retrieved on: 
Tuesday, August 24, 2021

The innovative technology solution allows shoppers to add products directly to a retailer's cart with just one click on all of Undertone's ad formats, including Interactive CTV.

Key Points: 
  • The innovative technology solution allows shoppers to add products directly to a retailer's cart with just one click on all of Undertone's ad formats, including Interactive CTV.
  • Undertone combined its Intelligent High Impact formats with SmartCommerce's digital carting technology to allow consumers to shop from Undertone's ad units.
  • By leveraging the Click2Cart functionality, users are able to add products to their cart with one click on an ad.
  • In just one experience, we saw a carting rate of almost 3% and more than 27,000 products added to carts.

Customer Experience Gap Jeopardizes Recovery of Elective Healthcare Business

Retrieved on: 
Wednesday, July 21, 2021

PHOENIX, July 21, 2021 /PRNewswire-PRWeb/ --A nationwide survey of 617 recent and prospective patients for elective procedures finds serious holes in providers' approach to the patient experience that could jeopardize the recovery of the elective treatment business.

Key Points: 
  • PHOENIX, July 21, 2021 /PRNewswire-PRWeb/ --A nationwide survey of 617 recent and prospective patients for elective procedures finds serious holes in providers' approach to the patient experience that could jeopardize the recovery of the elective treatment business.
  • Elective Healthcare Modern Patient Insights Report 2021 from healthcare marketer LaneTerralever and CX consultancy Convince and Convert finds that 66% of patients had to delay elective procedures during the pandemic, and 39% of them don't plan to reschedule.
  • "Healthcare providers need to re-examine the patient journey from the endpoint, because the dissatisfactions that jeopardize elective treatment business aren't solved by traditional marketing efforts," added Hillery.
  • "The smallest thing a patient feels dissatisfied about during their post-op experience could change the entire trajectory of their reflection on that experience."