App Store (iOS/iPadOS)

Pixalate’s March 2024 Ad Fraud Research on Mobile Apps with the Highest Invalid Traffic (IVT) Rate on Google, Apple App Stores: 20% Global IVT Rate

Retrieved on: 
Thursday, March 28, 2024
Connected, Mobile advertising, Smart TV, Research, Google Play, Fraud, App Store (iOS/iPadOS), Proxy, ID, Privacy, CTV, IVT

The series reveals which mobile apps appear to be most impacted by invalid traffic (IVT), including ad fraud, as measured by Pixalate.

Key Points: 
  • The series reveals which mobile apps appear to be most impacted by invalid traffic (IVT), including ad fraud, as measured by Pixalate.
  • To compile this research, Pixalate’s data science team analyzed 5M+ downloadable apps across the Apple App Store and Google Play Store and 17B+ global open programmatic advertising impressions from March 1-17, 2024.
  • Pixalate’s research reveals the average global mobile in-app IVT rate in this time period was 20%.
  • See our Mobile App Spoofing series for a list of apps most affected by the spoofing IVT type.

Viral Prebiotic Soda Brand poppi Releases the Brand’s Very First 16-Ounce Can at 7-Eleven Stores Nationwide Including Latest Flavor Innovation Wild Berry

Retrieved on: 
Thursday, March 28, 2024
Health, Culture, Poppi, Soda, State, 7-Eleven, App Store (iOS/iPadOS), Google Play, Happiness, Super Bowl, Bowl game, Delivery, Soft drink

A juicy, mixed berry mashup of flavors, Wild Berry contains all clean ingredients with just 30 calories and 5 grams of sugar per can.

Key Points: 
  • A juicy, mixed berry mashup of flavors, Wild Berry contains all clean ingredients with just 30 calories and 5 grams of sugar per can.
  • Wild Berry will be poppi’s first product on 7-Eleven, Inc. shelves and the brand’s first-ever 16-ounce can.
  • poppi has also released 16-ounce versions of best-selling flavors, Strawberry Lemon and Orange, to accompany Wild Berry at participating 7-Eleven® , Speedway® and Stripes® stores across the country.
  • “At poppi, we’re defining what a modern soda is, and we developed this incredibly delicious Wild Berry variety to meet the consumer need for a fruity, sweet, and refreshing soda,” said Allison Ellsworth, Founder and Chief Brand Officer of poppi.

Pixalate's February 2024 Global Mobile Publisher Trust Index for Apple App Store and Google Play Store: ESPN Ranks as No. 1 Open Programmatic Ad-Supported App in North America on Apple

Retrieved on: 
Wednesday, March 27, 2024
Connected, PTI, Smart TV, Google Play, App Store (iOS/iPadOS), Privacy, CTV, LATAM, IVT, Mobile phone

LONDON, March 27, 2024 (GLOBE NEWSWIRE) -- Pixalate , the market-leading fraud protection, privacy, and compliance analytics platform for Connected TV (CTV) and mobile advertising, today released the February 2024 Global Mobile Publisher Trust Index (PTI) for apps across the Google Play Store and Apple App Store .

Key Points: 
  • LONDON, March 27, 2024 (GLOBE NEWSWIRE) -- Pixalate , the market-leading fraud protection, privacy, and compliance analytics platform for Connected TV (CTV) and mobile advertising, today released the February 2024 Global Mobile Publisher Trust Index (PTI) for apps across the Google Play Store and Apple App Store .
  • The monthly Pixalate Publisher Trust Index (PTI) report provides valuable insights into the quality of mobile apps supporting programmatic advertising across various key mobile platforms.
  • The report offers rankings by geographic region, app category, and app store, considering factors such as invalid traffic (IVT), popularity, ad density, and engagement scores.
  • For a detailed explanation of the methodology behind the report, please refer to the Publisher Trust Index: Methodology .

China Reactcs to Ragnarok Origin Launch

Retrieved on: 
Wednesday, March 27, 2024
Attention, TapTap, Digital, App Store (iOS/iPadOS), Gravity, CST, Ragnarök

The game’s publisher in China is Beijing Ruyi Jingxiu Network Technology Co., Ltd, and Chinese players can download the game through major local application markets and Apple’s App Store.

Key Points: 
  • The game’s publisher in China is Beijing Ruyi Jingxiu Network Technology Co., Ltd, and Chinese players can download the game through major local application markets and Apple’s App Store.
  • Ragnarok Origin has generated attention worldwide across Korea, Japan, Southeast Asia, Taiwan, Hong Kong, and Macau.
  • Leading up to the launch, Gravity hosted a pre-event on March 16 to unveil the launch date of Ragnarok Origin, introduce key features, and outline service plans to engage with players.
  • Gravity said, “We are pleased by the enthusiasm and anticipation shown by the Chinese players leading up to the Ragnarok Origin launch.

Pixalate’s February 2024 Global Top Grossing Mobile Apps Based on Open Programmatic Ad Revenue in the Apple App Store: ‘Musi - Simple Music Streaming’ Leads in APAC and North America

Retrieved on: 
Tuesday, March 26, 2024
Apple, Musi, Music, Research, App Store (iOS/iPadOS), Privacy, LATAM, Mobile phone

LONDON, March 26, 2024 (GLOBE NEWSWIRE) -- Pixalate , the global market-leading ad fraud protection, privacy, and compliance analytics platform, today released the February 2024 Global Top Grossing Mobile Apps Report - Apple App Store .

Key Points: 
  • LONDON, March 26, 2024 (GLOBE NEWSWIRE) -- Pixalate , the global market-leading ad fraud protection, privacy, and compliance analytics platform, today released the February 2024 Global Top Grossing Mobile Apps Report - Apple App Store .
  • The report includes estimates on top grossing mobile apps in open programmatic advertising revenue by global region across the Apple App Store, as measured by Pixalate.
  • APAC region’s top grossing mobile app in the Apple App Store is ‘ Musi - Simple Music Streaming ’, bringing in an estimated $2M, up from $1M reported in January 2024
    EMEA region’s top grossing mobile app in the Apple App store, ‘ Happy Color® Art Coloring Book ’, earned an estimated $1M in open programmatic advertising revenue, up from $658k in January 2024
    ‘ Dragon City - Breed & Battle!
  • ’ was the top grossing mobile app for LATAM in the Apple App store, earning an estimated $273k in estimated open programmatic revenue, slightly higher than $231k in January 2024
    The top grossing app ‘ Musi - Simple Music Streaming ’ in North America in the Apple App Store reports $9M in estimated open programmatic advertising in February 2024, up from $3M reported in January 2024.

Royal Farms Announces Exclusive Gas Discount for ROFO Pay Members

Retrieved on: 
Tuesday, March 26, 2024
Royal Farms, Merchandising, Marketing, Farm, App Store (iOS/iPadOS), Google Play, FAQ

Starting April 1, 2024, through June 30th, 2024, all ROFO Pay members will receive an exclusive discount of 15 cents off per gallon of gas at all Royal Farms locations.

Key Points: 
  • Starting April 1, 2024, through June 30th, 2024, all ROFO Pay members will receive an exclusive discount of 15 cents off per gallon of gas at all Royal Farms locations.
  • To take advantage of this discount, ROFO Rewards members must be enrolled in ROFO Pay, the company's innovative payment solution that offers a seamless and secure way to pay for fuel at all Royal Farms stores.
  • "We are pleased to offer this exclusive gas discount to our valued ROFO Pay members," said Frank Schilling, Director of Marketing and Merchandising at Royal Farms.
  • To upgrade to ROFO Pay, visit any Royal Farms location to pick up a ROFO Pay card and download the Royal Farms mobile app from the App Store or Google Play Store or visit here: https://engagement.punchh.com/b/royalfarms .

Pixalate Releases Q4 2023 Mobile App Rankings for Top US Apple App Store Developers For Open Programmatic Advertising: US-Registered Apps (129k) Take 22% of Global Open Programmatic Ad Spend Market Share

Retrieved on: 
Tuesday, March 26, 2024
Spend, Privacy, App Store (iOS/iPadOS), Yoy, Developer, Mobile phone

LONDON, March 26, 2024 (GLOBE NEWSWIRE) -- Pixalate , the global market-leading ad fraud protection, privacy, and compliance analytics platform, today released its U.S.

Key Points: 
  • LONDON, March 26, 2024 (GLOBE NEWSWIRE) -- Pixalate , the global market-leading ad fraud protection, privacy, and compliance analytics platform, today released its U.S.
  • Mobile App Economy: Q4 2023 Benchmarks Report - Apple App Store .
  • The report benchmarks the number of developers with Apple App Store mobile apps registered in the U.S., the volume of U.S. registered apps, and leading U.S. apps and developers based on estimated open programmatic advertising spend earned in Q4 2023.
  • Key Findings - U.S.-registered Apps and Developers in the Apple App Store:
    The number of U.S.-registered apps in the Apple App Store at the end of Q4 2023 was 129k, down by 3% YoY (from Q4 2022)
    The number of U.S.-registered apps with ads in the Apple App Store (based on app-ads.txt data) is 15k, an increase of 13% YoY
    Inpeace App Software Dev LLS, a developer of apps for churches and religious communities, ranks first among U.S.-registered mobile app developers based on volume of the total number of apps (703) in the Apple App Store as of Q4 2023
    *Estimated Ad Spend is based on Open Programmatic Ad Traffic as measured by Pixalate.

NxuOne™ Charging Elevates Customer Experience with Nxu Mobile App

Retrieved on: 
Monday, March 25, 2024
EV, Mobile app, App Store (iOS/iPadOS), Google Play, Ecosystem, Safety, Privacy, IOS, Android, Web page, Online shopping

MESA, Ariz., March 25, 2024 (GLOBE NEWSWIRE) -- Nxu, Inc. (NASDAQ: NXU) (“Nxu”, “the Company”), a domestic technology company developing and manufacturing innovative EV charging and energy storage solutions, has developed and released the NxuOne™ mobile app, an innovative mobile application designed to seamlessly integrate with NxuOne™ EV Charging Solutions.

Key Points: 
  • MESA, Ariz., March 25, 2024 (GLOBE NEWSWIRE) -- Nxu, Inc. (NASDAQ: NXU) (“Nxu”, “the Company”), a domestic technology company developing and manufacturing innovative EV charging and energy storage solutions, has developed and released the NxuOne™ mobile app, an innovative mobile application designed to seamlessly integrate with NxuOne™ EV Charging Solutions.
  • The NxuOne™ mobile app is engineered to complement the NxuOne™ EV Charging Systems ecosystem, offering users a comprehensive suite of features that optimize the charging experience.
  • Key features of the NxuOne™ mobile app include:
    Real-Time Monitoring: Users can track the status of their charging sessions in real-time, offering valuable information on charging progress, including speed, peak charge values, and associated costs.
  • User-Friendly Interface: Users have the option to initiate charging directly from the Mobile App and then switch to other tasks or apps.

Quectel to Showcase Latest IoT Solutions at Embedded World 2024

Retrieved on: 
Monday, April 8, 2024
Telecommunications, Satellite, Software, Networks, Data Management, Technology, IOT (Internet of Things), Mobile, Wireless, Temperature, MiFi, Certification, 4G, New product development, Original equipment manufacturer, Wi-Fi, Feminism and modern architecture, Humidity, Iris, App Store (iOS/iPadOS), ODM, MikroTik, Running, ZCS, AWS, NFC, COV, NOX, Gateway, CO2, Ecosystem, CSO, Data management, HUD, GNSS, Mobile phone

Quectel Wireless Solutions, a global IoT solutions provider, is pleased to be showcasing some its industry leading IoT connectivity solutions and technologies, catering to various industries and applications at Embedded World 2024 in Nürnberg.

Key Points: 
  • Quectel Wireless Solutions, a global IoT solutions provider, is pleased to be showcasing some its industry leading IoT connectivity solutions and technologies, catering to various industries and applications at Embedded World 2024 in Nürnberg.
  • In addition, Zeljko Maric, Product Development Manager at Quectel, will be participating in a panel session centered on IoT Modem Reference Design or IoT SoC Modules Modem for Embedded Designers.
  • "We are excited to participate in Embedded World 2024 and showcase our latest innovations in IoT connectivity," said Norbert Muhrer, President and CSO, Quectel Wireless Solutions.
  • "As a leading provider of IoT modules, Quectel is dedicated to empowering businesses worldwide with reliable, secure and innovative connectivity solutions.

THE COFFEE BEAN & TEA LEAF® BRAND LAUNCHES REFRESHED LOYALTY PROGRAM NATIONWIDE WITH EXPANDED REWARD OPTIONS

Retrieved on: 
Tuesday, April 9, 2024
Coffee, Coffee bean, Brewed coffee, App Store (iOS/iPadOS), Google Play, Drink, Transit, Ice, Calendar, Tea

LOS ANGELES, April 9, 2024 /PRNewswire/ -- An upgraded, sweeter rewards program at The Coffee Bean & Tea Leaf® brand is here. The iconic Southern California favorite, serving premium coffee and tea for the past 60 years, today rolled out its nationwide launch of its completely updated The Coffee Bean® Rewards app, which makes it easier and more convenient for members to earn points faster, experience more perks throughout the year, receive free beverages, and be able to customize their reward redemption options.

Key Points: 
  • LOS ANGELES, April 9, 2024 /PRNewswire/ -- An upgraded, sweeter rewards program at The Coffee Bean & Tea Leaf® brand is here.
  • "It's also a way for members to discover all the beverages The Coffee Bean & Tea Leaf has to offer and to explore their favorites over and over again."
  • Beginning today, loyalty members of The Coffee Bean® Rewards app who have had the app before 4/8 will earn 50 percent off their next beverage*.
  • The Coffee Bean & Tea Leaf is widely credited for driving innovation to the coffee and tea industry with the invention of the iconic The Original Ice Blended® drink.