VideoAmp Integrates with TransUnion’s TruAudience Marketing Solutions Business to Offer Unmatched Marketing Attribution Capabilities and Media Plan Optimization
VideoAmp and TransUnion® (NYSE: TRU) have joined forces to release a comprehensive analytics solution for cross-platform media measurement and optimization.
- VideoAmp and TransUnion® (NYSE: TRU) have joined forces to release a comprehensive analytics solution for cross-platform media measurement and optimization.
- These comprehensive measurement outputs are fed into VideoAmp's platform for real-time algorithmic media plan optimizations, allowing marketers to continually optimize their campaigns for improved effectiveness.
- TransUnion’s suite of TruAudience marketing solutions powers data-driven marketing and measurement with a suite of privacy-enhanced identity resolution, data enrichment, audience targeting, and advanced measurement solutions.
- As a single application that connects media buyers, media sellers and their technology and service providers, its suite of capabilities is designed to power advertising workflows most effectively.