Sammy Hagar and Guy Fieri Unveil "A Reputation Earned" - The First Comprehensive Creative Campaign for Santo Spirits Tequila Portfolio
SAN DIEGO, Jan. 18, 2024 /PRNewswire-PRWeb/ -- Santo Spirits is unveiling an all-new look and feel for spirits visionary Sammy Hagar's and partner Guy Fieri's popular additive-free tequila brand. Dubbed "A Reputation Earned," the bold creative, developed by Louisville, KY-based PriceWeber, will serve as the foundation across all marketing and advertising efforts beginning this month in the U.S., followed by international markets later this year.
- The "A Reputation Earned" campaign marks the first complete transformation for the brand since Santo was founded in 2017.
- Santo's branding evolution began in the fall of 2023, with the complete, contemporary repackaging of the Santo Tequila lineup, as well as the company's Mezquila – a unique tequila/mezcal blend.
- The "A Reputation Earned" campaign marks the first complete transformation for the brand since Santo was founded in 2017.
- Front and center in the striking, bold campaign creative is the new bottle design and Santo's additive-free credentials.